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1、 Module 4　Unit 1　Advertising 課文鞏固 　　用本單元所學(xué)要點(diǎn)填空。 An ad campaign is an organized programme of advertisements 1.　　　　　　(用各種各樣的廣告)to reach a particular audience. In an ad campaign,you have the chance to advertise using different kinds of media 2.　　　　　　　　　(包括報(bào)紙、雜志和電視等).When starting a successful campa

2、ign, you must 3.　　　　　　　　　(心里想好目標(biāo)和受眾)and consider the following. Firstly, 4.　　　　　　　　　(尤其重要)to determine the audience you want to reach 5.　　　　　　　　　(為了能創(chuàng)造)the right message for the right people. Secondly,you should try to 6.　　　　　　　　　(迎合受眾將作出反應(yīng)的方法). Lastly,to determine what approach you want to use to 7

3、.　　　　　　(傳達(dá)你的信息)when 8.　　　　　　(拼湊)an ad campaign is also of great importance. The way you choose to advertise should 9.　　　　　　(主要取決于) your target audience.? 答案　 1.using various kinds of ads　2.including newspapers,magazines and televisions,etc　3.have a clear goal and target audience in mind　4.it is ex

4、tremely important　5.so that you can create　6.appeal to the way the audience will react　7.get your message across　8.putting together　9.depend mainly on 單元話(huà)題寫(xiě)作 閱讀下面一則廣告,按照要求完成寫(xiě)作任務(wù)。 EIL International English Summer Camp Volunteer Wanted EIL was founded in Britain in 1936 with the fundamental aim

5、 of international understanding “Learn to live together by living together”. Requirements:Over 16;a good knowledge of English;outgoing;working well with children between 7—12 Activities:Language study, outdoor recreation and travel Campers:Students from different countries Camp site:Mount Wuyi,

6、Fujian Time:July 26—August 9 Application deadline:July 15, 2018 If interested, please e-mail to info@eiluk.org. 假設(shè)你是李華,這則廣告引起了你的興趣,請(qǐng)用英文寫(xiě)一封自薦信。 要點(diǎn)如下: 1.對(duì)夏令營(yíng)主題的理解; 2.根據(jù)招聘要求自我介紹; 3.參加夏令營(yíng)的目的。 注意: 1.信的開(kāi)頭和結(jié)尾已為你寫(xiě)好,不計(jì)入總詞數(shù)。 2.詞數(shù) 150左右。 Dear Sir, I’m Li Hua from Fujian. ?

7、 ? ? ? I am looking forward to you

8、r early reply. Sincerely yours, Li Hua [寫(xiě)作導(dǎo)寫(xiě)] 1.確定文體和表達(dá)的口吻 本文是應(yīng)聘的自薦信,為應(yīng)用文寫(xiě)作,表達(dá)時(shí)要以第一人稱(chēng)為主。 2.統(tǒng)籌時(shí)態(tài) 這是一篇自薦信,所以全文中心時(shí)態(tài)為一般現(xiàn)在時(shí)態(tài)。 3.推敲要點(diǎn)表達(dá)方法 (1)表達(dá)應(yīng)聘志愿者的自薦信時(shí),可以借鑒以下句子: ①I(mǎi)’ve　　　 your advertisement, and the aim of this activity has 　　　me greatly.? ②Therefore I 　　　 myself to you without 　　　.? ③I am l

9、ooking forward to your early　　　.? (2)可能用到的詞匯: ①毫不猶豫　　　　　? ②說(shuō)英語(yǔ)很流利　　　　　? ③7到12歲的孩子　　　　　? ④一種雙贏的活動(dòng)　　　　　? 4.確定要點(diǎn)表達(dá)順序和段落結(jié)構(gòu) 本文可以分三段。 第一段,對(duì)夏令營(yíng)主題的理解和應(yīng)聘的目的。(I think it instructive to learn to 　　　 　　　 by living together.)? 第二段,根據(jù)招聘要求自我介紹。(　　　a boy of 17, I am 　　　. I speak English 　　　. )? 第三段,期待早日得到

10、答復(fù)。(I am looking forward to your early reply.) 5.范文填空 Dear Sir, I’m Li Hua from Fujian. I’ve read your advertisement, and the aim of this activity (1) 　　　　　　(給我留下了深刻印象).I think it instructive to learn to live together by living together. It is a good opportunity for (2) 　　　　　　(獨(dú)生子)like me to lea

11、rn to share and work together. Therefore I recommend myself to you without hesitation.? As a boy of 17, I am outgoing. I (3) 　　　　　　(英語(yǔ)學(xué)得好)at school and speak English fluently. What’s more, I have experience of working well with children aged from 7 to 12, and (4)　　　　　　(喜歡戶(hù)外活動(dòng)).I think it is a kind

12、of win-win activity. For one thing, I can help (5) 　　　　　　(照顧孩子).For another thing, I can improve my English, make more friends, and (6) 　　　　　　(豐富我在暑假期間的生活).? I am looking forward to your early reply. Sincerely yours, Li Hua 答案　 3.(1)①read;impressed?、趓ecommend;hesitation　③reply (2)①without hesi

13、tation　②speak English fluently ③children aged from 7 to 12?、躠 kind of win-win activity 4.live together;As;outgoing;fluently 5.(1)has impressed me greatly　(2)the only child (3)do well in English　(4)enjoy outdoor activities (5)take care of the children　(6)enrich my life during the summer vacation

14、 教師備用　話(huà)題微寫(xiě)作 【寫(xiě)作要求】 用本單元所學(xué)知識(shí)翻譯下列句子, 并按照邏輯連成短文。 1.隨著廣告業(yè)的發(fā)展, 人們從廣告中受益更多, 尤其是年輕人。 With the development of advertising, people benefit more from it, especially the youth. 2.在某些方面, 有些廣告充滿(mǎn)智慧, 人們對(duì)此非常滿(mǎn)意。 In some aspects, some advertisements are full of intelligence, with which people are pleased.

15、3.盡管它們很吸引你, 但并不是所有的內(nèi)容都是真實(shí)的。 Even though they appeal to you, not all the contents are true. 4.你應(yīng)該小心不要被說(shuō)服買(mǎi)一些過(guò)時(shí)的便宜貨。 You should be careful not to be persuaded to purchase some out-of-date bargains. 5.這些廣告使用一些把戲, 目的是敦促你和大公司做生意。 These advertisements use some tricks, which aim to urge you to deal w

16、ith big corporations. 6.我們應(yīng)該保持清醒的頭腦, 否則就會(huì)上當(dāng)受騙。 We should keep a clear head, or we will fall for them. 【參考范文】 With the development of advertising, people benefit more from it, especially the youth. In some aspects, some advertisements are full of intelligence, with which people are pleased. Even

17、 though they appeal to you, not all the contents are true. Besides, you should be careful not to be persuaded to purchase some out-of-date bargains. Because these advertisements use some tricks, which aim to urge you to deal with big corporations. Personally, we should keep a clear head, or we will

18、fall for them. 單元詞匯拓展速記 1.以后綴“-th”結(jié)尾的名詞 ①youth n.年輕人,青年 ②truth n.真理,真情 ③width n.寬度 ④growth n.生長(zhǎng) 2.“v.+in”短語(yǔ)集錦 ①believe in相信 ②put in插話(huà) ③bring in引入;提出 ④give in讓步,屈服 3.“v.+for”短語(yǔ)一覽 ①head for 前往 ②search for 尋找,查尋 ③stand for 代表 4.“for+n.”短語(yǔ)大團(tuán)圓 ①for sale出售 ②for free免費(fèi) ③for short簡(jiǎn)稱(chēng) ④for fun開(kāi)玩笑地 5