Convention Management 會(huì)議管理,by Henry Wang Honorary Associate Professor 2009.9,M I C E,M = Meetings 公司會(huì)議 I = Incentive 獎(jiǎng)勵(lì) C = Conventions 大型會(huì)議 E = Exhibitions 展覽,M = Corporate Meetings公司會(huì)議 I = Incentive Travel Programmes獎(jiǎng)勵(lì)旅游 C = Association Meetings 協(xié)會(huì)會(huì)議 E = Exhibitions & Tradeshows 展覽會(huì)和展示會(huì),MICE Meetings Industry 會(huì)議產(chǎn)業(yè),International Meetings Market 國(guó)際會(huì)議市場(chǎng),M = Corporate Meetings 公司會(huì)議 I C = Association Meetings 協(xié)會(huì)會(huì)議 E,Why do we hold/attend meetings? 我們?yōu)槭裁凑偌騾⒓訒?huì)議？,Continuing education繼續(xù)教育 Networking建立關(guān)系網(wǎng)絡(luò) Product update / disseminate new info產(chǎn)品更新或傳播信信息 Strategic planning戰(zhàn)略規(guī)劃 Stimulation, new ideas激勵(lì)，新觀念,International Meetings Market 國(guó)際會(huì)議市場(chǎng),What business are we in? 我們?cè)谧鍪裁瓷猓?International Meetings Market 國(guó)際會(huì)議市場(chǎng),What business are we in?我們?cè)谧鍪裁瓷猓?Tourism? 旅游業(yè)? Hospitality Industry? 酒店業(yè)? Public Relations?公共關(guān)系 ? Marketing?行銷? Training?培訓(xùn)? ALL or None of the above?以上皆是或者以上皆非?,Although the MICE industry has been traditionally regarded as part of the tourism industry, it is important to acknowledge at the outset that business, not leisure travel, is the primary reason for this industrys activities. 盡管會(huì)展業(yè)傳統(tǒng)上已被視為是旅游業(yè)的一部分，重要的是一開(kāi)始要認(rèn)識(shí)到，商業(yè)是這個(gè)行業(yè)活動(dòng)的主要原因，而不是休閑旅行。 Meetings, incentives, conventions and exhibitions are essentially a range of management, educational and marketing tools. They enable individuals and businesses to receive benefits in the fields of sales, marketing, education, communication, motivation and evaluation. 集會(huì)、獎(jiǎng)勵(lì)、會(huì)議和展覽本質(zhì)上是一系列的管理、教育和行銷工具。它們使個(gè)人和企業(yè)在銷售、行銷、教育、傳播、激勵(lì)和評(píng)估的領(lǐng)域中受益。 This recognition of the MICE industry as an effective communications medium, together with increased mobility and travel awareness, has been one of the main driving forces behind the worldwide growth of the industry over the past few decades. 會(huì)展業(yè)作為一種有效的傳播媒介被承認(rèn)，加上增長(zhǎng)的流動(dòng)性和旅游的認(rèn)知，已成為在過(guò)去幾十年中本產(chǎn)業(yè)全球增長(zhǎng)的主要推動(dòng)力之一。 - taken from the Australian Governments Strategy for the MICE Industry 1995 - 摘自1995年澳大利亞政府的會(huì)展業(yè)策略,International Meetings Market 國(guó)際會(huì)議市場(chǎng),The Heart of our business is 我們商業(yè)的核心是 COMMUNICATIONS 溝通 ( The primary reason to meet is to communicate a message. ) (主要原因是要交流訊息 ),Communications 溝通,What is the message 什么是訊息 Why 為什么 To whom 給誰(shuí) By whom 由誰(shuí) When 什么時(shí)候 Where 什么地方 How 以什么方式 How much 多少,Historical Perspective 歷史的角度,Meetings in ancient times to discuss communal interests 在遠(yuǎn)古時(shí)代，會(huì)議是為了討論公共利益。 Cities were focal points 全體居民是焦點(diǎn)。,Key Latin Words Related to the Meeting Industry 涉及會(huì)議產(chǎn)業(yè)的關(guān)鍵拉丁詞,Forum 廣場(chǎng) Comitium 議事堂 Conferentia 匯集在一起 Auditorius 聽(tīng)講的地方,Origins of the International Meetings Industry 國(guó)際會(huì)議產(chǎn)業(yè)的起源,Europe 1814 Congress of Vienna 歐洲 1814 維也納會(huì)議 USA 1894 Detroit, the worlds first convention bureau 美國(guó) 1894 底特律,世界第一個(gè)會(huì)議署,Historical Development 歷史發(fā)展,Industrialization in late 19th / early 20th century need for business meetings 19世紀(jì)末20世紀(jì)初的工業(yè)化 需要商業(yè)會(huì)議 Meetings on political, religious, recreational topics 關(guān)于政治、宗教、娛樂(lè)話題的會(huì)議,Development of the International Meetings Industry since the 1950s 自20世紀(jì)50年代以來(lái)國(guó)際會(huì)議產(chǎn)業(yè)的發(fā)展,Expansion of government organizations 政府組織的擴(kuò)展 Growth of multi-national corporations and agencies 跨國(guó)公司和機(jī)構(gòu)的增長(zhǎng) Developments in association interests, professional and pressure groups 協(xié)會(huì)利益，專業(yè)和集團(tuán)的發(fā)展 Changes in sales techniques, use of product launch and sales promotion meetings 銷售技巧的改變，產(chǎn)品發(fā)布和銷售促進(jìn)會(huì)議的使用,Development of the International Meetings Industry since the 1950s 自20世紀(jì)50年代以來(lái)國(guó)際會(huì)議產(chǎn)業(yè)的發(fā)展（續(xù)）,Need for in-company management training, continuous professional development, and attendance at “ad hoc” or scheduled meetings 需要公司內(nèi)部的管理培訓(xùn)，持續(xù)的專業(yè)發(fā)展，參加臨時(shí)的或預(yù)定的會(huì)議 Development of subject specialization 主題專業(yè)化的發(fā)展 Conference enables an expert to pass on information to a large number of others peripherally involved 會(huì)議使一位專家傳遞信息給很多外圍介入的其他人。,(contd),International Meetings Industry Today 當(dāng)今的國(guó)際會(huì)議產(chǎn)業(yè),Heavy investment in infrastructure 巨額的基礎(chǔ)設(shè)施投資 National and city tourism bureaus actively promote destinations 國(guó)家和城市旅游局積極推動(dòng)目的地 Much stronger meetings industry (hotels, airlines, etc) 更繁榮的會(huì)議產(chǎn)業(yè)（酒店和航空公司等） Improved industry representation and co-ordination (ICCA, MPI, PCMA, etc) 改良的產(chǎn)業(yè)代表和協(xié)調(diào)（國(guó)際會(huì)議協(xié)會(huì)ICCA、國(guó)際會(huì)議專業(yè)人士協(xié)會(huì)MPI和會(huì)議管理專業(yè)協(xié)會(huì)PCMA等）,Benefits of International Meetings Business國(guó)際會(huì)議行業(yè)的益處,High yield 高收益 Less responsive to price changes 對(duì)價(jià)格變動(dòng)的響應(yīng)較少 Fills seasonal troughs 填補(bǔ)季節(jié)性低谷 Image 形象,Assignment 1 Essay 任務(wù) 1 作文 (要在xx年x月x日前交),Write a short essay (100-200 words) on the business you are in and state whether you feel you are ready for international meetings business NOW. Please support your statement with reasons. 就你所學(xué)的專業(yè)寫(xiě)一篇100-200字的短文，表明你覺(jué)得你現(xiàn)在是否已準(zhǔn)備好進(jìn)入國(guó)際會(huì)議行業(yè)。請(qǐng)寫(xiě)明原因。,International Meetings Market 國(guó)際會(huì)議市場(chǎng),M I C = Association Meetings 協(xié)會(huì)會(huì)議 E,2 Key Organizations in International Association Meetings 國(guó)際會(huì)議市場(chǎng)的兩個(gè)關(guān)鍵組織,UIA ICCA,UIA Union of International Associations 國(guó)際協(xié)會(huì)聯(lián)盟,UIA Criteria for an International Meeting UIA對(duì)國(guó)際會(huì)議的定義標(biāo)準(zhǔn),Minimum number of participants : 300 參加人數(shù)不少于300人； Minimum number of foreigner : 40% 出席會(huì)議的國(guó)際成員不少于總數(shù)的40%； Minimum number of nationality : 5 參加會(huì)議成員的國(guó)籍不少于5個(gè)； Minimum duration : 3 days 會(huì)議期限不少于3 天。,UIA Database UIA數(shù)據(jù),No. of international associations : 30,619 國(guó)際協(xié)會(huì)數(shù)量 No. of international congresses : 9,400 + 國(guó)際大會(huì)數(shù)量 No. of delegates : 5 mn + 代表數(shù)量,Geographical Distribution of International Organization Headquarters (by Continents) 國(guó)際組織總部的地域分布(按洲),Europe歐洲 16,724 America美洲 8,476 Asia亞洲 2,754 Africa非洲 2,106 Australia澳洲 559,Geographical Distribution of International Organization Headquarters and Regional Offices (by Cities) 國(guó)際組織總部和區(qū)域辦事處的地域分布 (按城市),Bruxelles 布魯塞爾 2,212 Paris巴黎 1,514 London倫敦 1,141 New York紐約 798 Washington, DC華盛頓 726 Tokyo東京 308 Geneva 日內(nèi)瓦城 308,New Delhi 新德里 153 Singapore新加坡 138 Hong Kong香港 108 Sydney悉尼 103 Beijing北京 56 Shanghai上海 5,International Organization Membership in Asia 亞洲的國(guó)際組織成員,Japan 日本 4483 (474) India 印度 3846 (358) China 中國(guó)大陸 3302 (73) Hong Kong 香港 2144 (108) Singapore 新加坡 1710 (138),(revised),Geographical Distribution of International Meetings in 2008 2008 年國(guó)際會(huì)議的地域分布,Europe歐洲 56.19 % North America北美洲 17.17 % Asia亞洲 13.08 % South America 南美洲 5.12 % Australasia澳大拉西亞 4.41 % Africa非洲 4.03 %,Leading Countries hosting International Meetings in 2008 2008年舉辦國(guó)際會(huì)議的主要國(guó)家,USA美國(guó) 13.81% France法國(guó) 6.7% UK英國(guó) 6.5% Germany德國(guó) 6.26% Italy意大利 4.56% Australia澳大利亞 3.82% Netherlands荷蘭 3.69% Spain西班牙 3.51% Belgium比利時(shí) 3.31% Switzerland瑞士 2.59%,Canada加拿大 2.56% Austria奧地利 2.44% Japan日本 2.41% China中國(guó) 1.74% Finland芬蘭 1.59% Denmark丹麥 1.55% Sweden瑞典 1.47% Norway挪威 1.45% Singapore新加坡 1.31% Portugal葡萄牙 1.25%,Leading Asian Countries hosting International Meetings in 2008 2008年舉辦國(guó)際會(huì)議的主要亞洲國(guó)家,China 中國(guó) 13.29 % Singapore 新加坡 10.04 % Israel 以色列 8.83 % Korea Republic 韓國(guó) 8.83 % Thailand 泰國(guó) 7.62 % India 印度 7.37 % Malaysia 馬來(lái)西亞 3.57 % Philippines 菲律賓 2.67 %,Leading Cities hosting International Meetings in 2008 2008年舉辦國(guó)際會(huì)議的主要城市,Paris巴黎 2.93% Brussels 布魯塞爾 2.21% London倫敦 2.07% Wien 維也納 1.66% Singapore新加坡 1.31% Sydney悉尼 1.28% Berlin柏林 1.19% Amsterdam 阿姆斯特丹 1.15% Geneva 日內(nèi)瓦城 1.11% Kobenhavn 哥本哈根 1.09%,Washington華盛頓 1.06% New York紐約 1.04% Budapest 布達(dá)佩斯 0.99% Madrid 馬德里 0.94% Barcelona 巴塞羅納 0.94% Rome 羅馬 0.86% Buenos Aires 布宜諾斯艾利斯 0.82% Hong Kong香港 0.81% Melbourne 墨爾本 0.79% Strasbourg 斯特拉斯堡 0.78%,Leading Asian Cities hosting International Meetings in 2008 2008年舉辦國(guó)際會(huì)議的主要亞洲城市,Singapore新加坡 10.04% Hong Kong香港 6.16% Seoul首爾 6.0% Bangkok 曼谷 5.02% Beijing北京 4.46% Tokyo東京 4.29% Jerusalem 耶路撒冷 4.05% Kuala Lumpur 吉隆坡 2.84% New Delhi 新德里 2.59% Tel Aviv 特拉維夫 2.43% Kyoto 京都 1.62%,ICCA International Congress & Convention Association 國(guó)際會(huì)議協(xié)會(huì),ICCA Criteria for an International Meeting ICCA對(duì)國(guó)際會(huì)議的定義標(biāo)準(zhǔn),Must be organized on a regular basis 必須定期舉辦。 Must rotate between at least 3 different countries 至少要在三個(gè)不同的國(guó)家輪流舉辦。 Must attract more than 50 participants 參與者不得少于50人。,ICCA Database ICCA數(shù)據(jù),No. of international associations : 5,540 國(guó)際協(xié)會(huì)數(shù)量 No. of international congresses : 10,000 國(guó)際大會(huì)數(shù)量,Economic Impact of the International Association Meeting Industry 國(guó)際協(xié)會(huì)會(huì)議行業(yè)的經(jīng)濟(jì)影響,Worldwide : US$ 280 bn 全球 : 2800億美元 USA : US$ 90 bn 美國(guó) : 900億美元 International Meetings : US$ 7.62 bn 國(guó)際會(huì)議 : 76.2億美元,Average Number of Participants at International Meetings 參加國(guó)際會(huì)議的平均人數(shù),Characteristics of International Association Meetings 國(guó)際協(xié)會(huì)會(huì)議的特征,Below 100 pax 低于 100 人 9.7% 100 - 500 pax 100 500 人 53.4 % 501 - 1,000 pax 501 - 1,000 人 17.7 % 1,001 - 3,000 pax 1,001 - 3,000 人 13.6 % Over 3,000 pax 超過(guò) 3,000 人 5.6 %,Types of Venues Considered for International Meetings 國(guó)際會(huì)議考慮的地點(diǎn)類型,Timing of International Association Meetings 國(guó)際協(xié)會(huì)會(huì)議的時(shí)間選擇,September 九月 13.4% May 五月 12.5% June 六月 12.4% October 十月 12.1% November 十一月 9.2% July 七月 8.1% Average length 平均持續(xù)時(shí)間 : 4 days,Characteristics of International Association Meetings 國(guó)際協(xié)會(huì)會(huì)議的特征,Almost every interest (profession, discipline) has an association 幾乎每一專業(yè)或?qū)W科有一個(gè)協(xié)會(huì)。 Rotating venues (rarely returns to same destination within a few years) 輪流會(huì)議地點(diǎn)（在幾年之內(nèi)很少返回到同一地點(diǎn)）。 Need for invitation from local counterparts需要當(dāng)?shù)貙?duì)等單位的邀請(qǐng)。,Area of Subject Matter of International Association Meetings 國(guó)際協(xié)會(huì)會(huì)議的主題領(lǐng)域,Medical Science 醫(yī)學(xué) 27.2% Science 科學(xué) 11.7% Technology 技術(shù) 9.2% Industry 工業(yè) 7.8% Agriculture 農(nóng)業(yè) 4.9% Social Science 社會(huì)科學(xué) 4.1% Economics 經(jīng)濟(jì)學(xué) 4.0% Education 教育學(xué) 4.0% Commerce 商業(yè) 3.7% Management 管理 3.0%,Basic Consideration for an International Association to meet in a City 國(guó)際協(xié)會(huì)在一個(gè)城市開(kāi)會(huì)的基本考慮,Invitation (by the country / government or a local member) 邀請(qǐng)（由國(guó)家政府或當(dāng)?shù)爻蓡T） Convention facilities / hotel rooms 大會(huì)設(shè)施、酒店房間 Air accessibility 航班可到達(dá) Membership expansion opportunities 成員擴(kuò)展機(jī)會(huì) Appeal to existing members 對(duì)現(xiàn)有的成員有吸引力 Safety 安全,A successful meeting will 成功的會(huì)議將,increase membership attendance ( = profit to the Association) 增加成員出席人數(shù)（=有益于協(xié)會(huì)） secure positive media coverage in relevant trade / professional press ( = image building for the Association) 在相關(guān)貿(mào)易、專業(yè)新聞里獲得媒體的正面報(bào)道（塑造協(xié)會(huì)的形象）,