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1、手機產(chǎn)品設(shè)計與開發(fā)手機產(chǎn)品設(shè)計與開發(fā) 明基電通明基電通 移動通移動通訊事業(yè)群訊事業(yè)群 專案管理部專案管理部產(chǎn)品經(jīng)理產(chǎn)品經(jīng)理邱珮瑜邱珮瑜 Polly Chiu 2006/12/26BenQ Confidential(03/01/2006)2006,BenQ Corporation STRICTLY CONFIDENTIALTopic個人簡介明基BenQ 簡介產(chǎn)品開發(fā)流程手機開發(fā)功能區(qū)塊手機系統(tǒng)演進3G 介紹手機功能發(fā)展趨勢無線通信發(fā)展趨勢個人簡介 個人簡介個人簡介u2000年畢業(yè)於中山大學(xué)物理研究所年畢業(yè)於中山大學(xué)物理研究所u2001.042006.03:明基儲存事業(yè)部研發(fā)處研發(fā)部明基儲存事業(yè)部

2、研發(fā)處研發(fā)部Team Leader of Write Strategy Team/Firmware R&DSlim DVD+-R(RW)(12x)/DVD+-R(RW)(4x,8x,16x)/CDR(RW)(32x,40 x,48x)drive development團隊發(fā)表世界第一的4x,8x,DL,16x DVD燒錄機IEEE 論文發(fā)表發(fā)表4 篇專利 u2006.032006.12:明基移動通訊事業(yè)群專案管理部明基移動通訊事業(yè)群專案管理部技術(shù)產(chǎn)品經(jīng)理-目前負(fù)責(zé) 3.5G HSDPA feature phone project明基明基BenQ 簡介簡介-享受快樂科技享受快樂科技數(shù)位時尚品牌數(shù)

3、位時尚品牌3C數(shù)位整合數(shù)位整合國際級設(shè)計實力國際級設(shè)計實力1984年成立企業(yè)願景:傳達(dá)資訊生活的真善美1996年股票在臺灣上市2001年BenQ品牌誕生2005年營收:明基電通:新臺幣1,623億元明基集團:新臺幣3,979億元全球員工人數(shù)(2006/10)明基電通:13,000+人 明基集團:68,000+人量做精品:量身訂做讓消費者生活 充滿樂趣的網(wǎng)絡(luò)時尚產(chǎn)品獨特3C產(chǎn)品組合：將數(shù)位產(chǎn)品整合成符合未來消費者生活型態(tài)的數(shù)位中樞 一 筆記型電腦、手機、數(shù)位電視享受快樂科技之企業(yè)享受快樂科技之企業(yè)化企業(yè)願景為品牌使命化企業(yè)願景為品牌使命1992199220022002 明基集團企業(yè)願景15615

4、626326326926952 5268 68 68 683 311 11 11 11 26 26 26 264164162842846246243513517377371,0471,0471,0471,0471,6501,6501,6231,6231,2081,2082842847777777777774274271,1001,1002,3472,3473813811,8751,8753,6483,6483,9793,979BenQBenQBenQBenQ Group Group Group GroupBenQBenQBenQBenQ Corp.Corp.Corp.Corp.單位單位:億元億

5、元(新臺幣新臺幣)Phase 1Phase 11984-19911984-19911984-19911984-1991OEMOEMOEMOEM強大的強大的強大的強大的生產(chǎn)製造生產(chǎn)製造生產(chǎn)製造生產(chǎn)製造能力能力能力能力從製造代工到深耕技術(shù)與設(shè)計之品牌從製造代工到深耕技術(shù)與設(shè)計之品牌Phase 2Phase 21991-20011991-20011991-20011991-2001From OEM to ODMFrom OEM to ODMFrom OEM to ODMFrom OEM to ODM多元化的技術(shù)投資多元化的技術(shù)投資多元化的技術(shù)投資多元化的技術(shù)投資“水平整合水平整合水平整合水平整合+專

6、業(yè)分工專業(yè)分工專業(yè)分工專業(yè)分工”Phase 3Phase 32001-20062001-20062001-20062001-2006From ODM to Branded BusinessFrom ODM to Branded BusinessFrom ODM to Branded BusinessFrom ODM to Branded Business數(shù)位時尚品牌數(shù)位時尚品牌數(shù)位時尚品牌數(shù)位時尚品牌3C3C3C3C數(shù)位整合數(shù)位整合數(shù)位整合數(shù)位整合國際級設(shè)計實力國際級設(shè)計實力國際級設(shè)計實力國際級設(shè)計實力 單位單位:億元億元(新臺幣新臺幣)三大事業(yè)群三大事業(yè)群明基電通明基電通移動通信移動通信移動

7、通信移動通信事業(yè)群事業(yè)群事業(yè)群事業(yè)群(MCG)(MCG)(MCG)(MCG)數(shù)位媒體數(shù)位媒體數(shù)位媒體數(shù)位媒體事業(yè)群事業(yè)群事業(yè)群事業(yè)群(DMG)(DMG)(DMG)(DMG)整合製造服務(wù)整合製造服務(wù)整合製造服務(wù)整合製造服務(wù)事業(yè)群事業(yè)群事業(yè)群事業(yè)群(IMS)(IMS)(IMS)(IMS)洞悉數(shù)位市場洞悉數(shù)位市場 掌握絕對優(yōu)勢掌握絕對優(yōu)勢獨特獨特5C5C策略策略 強化競爭優(yōu)勢強化競爭優(yōu)勢電子商品整合趨勢贏家電子商品整合趨勢贏家Computing Computing 資訊產(chǎn)品資訊產(chǎn)品個人電腦,液晶顯示器,電腦週邊Consumer ElectronicsConsumer Electronics數(shù)位媒體產(chǎn)

8、品數(shù)位媒體產(chǎn)品 數(shù)位投影機,液晶電視,個人無線影音,數(shù)位相機,車用顯示器Mobile Communications Mobile Communications 移動通信產(chǎn)品移動通信產(chǎn)品行動電話產(chǎn)品開發(fā)流程BenQ Confidential(03/01/2006)2006,BenQ Corporation STRICTLY CONFIDENTIAL產(chǎn)品開發(fā)流程Proposal 構(gòu)想階段Plan 評估規(guī)劃階段Design 設(shè)計階段Execute 研發(fā)執(zhí)行階段Mass production生產(chǎn)階段Close 結(jié)束階段BenQ Confidential(03/01/2006)2006,BenQ Cor

9、poration STRICTLY CONFIDENTIALC SystemC1C1PlanningPlanningPhasePhaseC2C2R&D DesignR&D DesignPhasePhaseC3C3Lab PilotLab PilotRun PhaseRun PhaseC4C4ENG PilotENG PilotRun PhaseRun PhaseC5C5PD PilotPD PilotRun PhaseRun PhaseMassMassProductionProductionPhasePhaseC6C6C0C0ProposalProposalPhasePhasePlanning

10、-PM Planning-PM Manufacture Manufacture -Factory -FactoryDesign-RDDesign-RD Product Product definitiondefinitionFeasibility Feasibility analysisanalysisID initiationID initiation Organize Project Organize Project team memberteam memberProject schedule Project schedule HW/SW HW/SW design design HW/SW

11、 HW/SW design lock design lock downdownHW/SW HW/SW design approveddesign approved Verification of Verification of Product maturity Product maturity verificationverificationProduction line set Production line set up up Verification of Verification of production line production line maturity/stability

12、maturity/stabilityProduct design Product design finalized finalized Mass production Mass production DVT PhaseDVT PhaseMVT PhaseMVT PhaseQVT PhaseQVT PhaseDVT:Design Verification TestingDVT:Design Verification TestingMVT:Manufacture Verification TestingMVT:Manufacture Verification TestingQVT:Quality

13、Verification TestingQVT:Quality Verification TestingLPR:Laboratory Pilot RunEPR:Engineering Pilot RunPPR:Production Pilot RunMP:Mass ProductionMobile development function IntroductionBenQ Confidential(03/01/2006)2006,BenQ Corporation STRICTLY CONFIDENTIALMobile development function外觀設(shè)計(ID)Industry D

14、esign 機構(gòu)設(shè)計(MD)Material Design硬體設(shè)計(HW)Hard WareBB(Base Band 基頻)RF(Radio Frequency 射頻)Antenna(天線)軟體設(shè)計(SW)Soft WareMMI(Man Machine Interface 人機介面)ProtocolDriverBenQ Confidential(03/01/2006)2006,BenQ Corporation STRICTLY CONFIDENTIALFunctional Architecture of Mobile TodayBenQ Confidential(2005/07/01)200

15、5,BenQ Corporation Feature List-HW Camera Sony 2.0 Mega Pixel CMOS Auto Focus camera Strobe LED flash lightDisplay AUO 2.0”AMOLED 176x220 Pixels,262K colorsMemoryNOR Flash:128Mbit,PSRAM:64Mbit,NAND:256MbitSDRAM:128MbitExternal Memory T-FlashI/O DC Jack,10 pin I/OConnectivity USB1.1,BluetoothBenQ Con

16、fidential(2005/07/01)2005,BenQ Corporation ID IDVol.Up/Vol.Down2 Segment Shutter KeyMode Switch Key10 Pin I/ODC JackMicrophoneReceiverT-Flash CardBenQ Confidential(2005/07/01)2005,BenQ Corporation MD:Appearance treatment descriptionA鋁板陽極+噴砂B塑膠射出+噴漆C塑膠射出+噴漆D塑膠射出+噴漆E平板背印FP+R噴塗雷雕GH雙料射出+噴漆IRUBBERJ電鍍K電鍍L

17、玻璃背印M塑膠射出+背印N銘版髮絲處理PQ噴漆BenQ Confidential(2005/07/01)2005,BenQ Corporation Exploded drawing12358107961112415131417161.Front case assy.2.Keypad assy.3.Main lens4.Joystick cap5.OLED module6.Receiver7.Keypad FPC8.Main PCB assy.9.DSC module10.DSC FPC11.DSC holder12.Speaker13.Vibrator14.Rear case assy.15.

18、Antenna cover16.Battery cover.17.Battery pack.BenQ Confidential(2005/07/01)2005,BenQ Corporation Placement description-IShielding case 1-BBShielding case 2-BBT-flash connector(push-push type)Pogo pin(for ESD)Back-up battery(Capacitor)30pin BTB Conn.(for DSC module)Joystick(Mitsumi)SMT-type MICBenQ C

19、onfidential(2005/07/01)2005,BenQ Corporation Placement description-III/O connectorBattery connectorMode switchBT antenna switchDC jackAntenna connectorAntenna switchSide-key(Vol-key)RF shielding case10 pin Conn.(Spk.and flash)LCM connectorBB shielding caseSIM connectorKey FPC connectorBenQ Confident

20、ial(2005/07/01)2005,BenQ Corporation HW Block Diagram-2GHW Block Diagram-2GBenQ Confidential(2005/07/01)2005,BenQ Corporation Placement(Top Side)Antenna RF Area10 Pin I/OBattery ConnectorIOTASIM ConnectorG23 Combo Memory LCDM ConnectorKeypad ConnectorBT AreaDC JackBenQ Confidential(2005/07/01)2005,B

21、enQ Corporation Placement(Bottom Side)Audio CODECMMPMIC.T Flash ConnectorOLED Limit AreaLevel ShifterCamera ConnectorReceiverCharging ICPower ICBenQ Confidential(2005/07/01)2005,BenQ Corporation AntennaBenQ Confidential(2005/07/01)2005,BenQ Corporation SW Feature ReviewBandTri-band GSM/GPRS 900/1800

22、/1900,GPRS Class 10Tri-band GSM/GPRS 850/1800/1900,GPRS Class 10Speech CodecFR/EFR/HF/AMREmbedded DSC2.0 Mega Pixel CMOS sensor with Auto Focus+LED flash lightMemoryRSS 3 combo:NOR flash:128Mb,Pseudo SRAM:64Mb,Super-AND:256Mb,SDRAM:SH-Mobile J2 embedded 128MbConnectivityUSB 1.1(MSC,CDC,Pict-Bridge),

23、Bluetooth(A2DP,HS/HF,BIP,OPP,DUN)JavaMIDP 2.0,CLDC1.1,JTWIMP3,MelodyMP3/AAC(3D,EQ)/AAC+,SW-MIDIVoice recordingAMRVideo recording/playingMP4,3GP,H.263DRMOMA DRM 1.0BenQ Confidential(03/01/2006)2006,BenQ Corporation SW Architecture-2GToolMMIXPI(Extend Programming Interface)Layer-1/DriverServiceDisplay

24、InputMenuPPFAPCameraMP3PIMToolProtocolCCWAPSTKJavaMessageSMSEMSMMSEmailPS(Protocol Stack)OS手機系統(tǒng)演進BenQ Confidential(03/01/2006)2006,BenQ Corporation 3G Evolution OverviewAnalogAnalogcdmaOnecdmaOneUSUSGSM EuropeGSM EuropeTDMA USTDMA USPDC JPPDC JPGPRSGPRSEDGEEDGEWCDMAWCDMA(UMTS,ULTRA FDD)(UMTS,ULTRA F

25、DD)HSDPAHSDPAcdma 2000cdma 2000cdma2000cdma2000(1xEVDO)(1xEVDO)cdma2000cdma2000(1xEVDV)(1xEVDV)TD-SCDMATD-SCDMAChinaChina1G1G2G2G2.5G2.5G3G3G3.5G3.5G3G introductionBenQ Confidential(03/01/2006)2006,BenQ Corporation RF chipsetRF chipsetBB chipsetBB chipsetPower Mgmt Power Mgmt IC IC3G Mobile HWBenQ C

26、onfidential(03/01/2006)2006,BenQ Corporation Sirius BREW-3GApplicationsDevice driverServicesBREW OEMBREWExtensionsBREWBenQ Confidential(03/01/2006)2006,BenQ Corporation 3G手機單晶片趨勢多模式應(yīng)用WEDGE晶片(WCDMA+EDGE)支援WCDMA、EDGE、GPRS、GSM和HSDPA標(biāo)準(zhǔn)可以在2G和3G網(wǎng)路間切換（roaming）以CMOS製程應(yīng)用,達(dá)到低成本減少零組件數(shù)、縮小尺寸、降低功耗，及提高效能等BenQ Conf

27、idential(03/01/2006)2006,BenQ Corporation 3G-3.5GHSDPA網(wǎng)路陸續(xù)開通網(wǎng)路陸續(xù)開通3G升級到3.5G，不需再進行基地臺建設(shè)，只需軟體升級3.5G網(wǎng)路的下載傳輸速率已達(dá)3.6Mbps(比3G快9倍,甚至高於一般家用的2M ADSL)2010年預(yù)計行動數(shù)據(jù)服務(wù)將會超越行動語音服務(wù)，為手機系統(tǒng)業(yè)者最重要的收入來源 預(yù)計全球3.5G用戶數(shù)將從250萬個(2006年)，成長到3億個(2011年)臺灣業(yè)者臺灣業(yè)者中華電信:採諾基亞的系統(tǒng),只開通支援1.8Mbps的HSDPA網(wǎng)路服務(wù)遠(yuǎn)傳電信:採易利信的系統(tǒng),推廣傳輸速率高達(dá)3.6Mbps的HSDPA網(wǎng)路支援

28、3.6Mbps的手機尚未到位，只能以3.5G數(shù)據(jù)網(wǎng)卡先行困難困難 2007 年會大幅改善年會大幅改善網(wǎng)路涵蓋率不足3.5G手機選擇少,價格高手機功能發(fā)展趨勢手機功能發(fā)展趨勢-高整合化高整合化重外觀設(shè)計重外觀設(shè)計個人化個人化多媒體多媒體多用途多用途BenQ Confidential(03/01/2006)2006,BenQ Corporation STRICTLY CONFIDENTIAL手機功能發(fā)展趨勢-整合通訊(Voice)，資訊(Data)，傳播(Video)和無線(Wireless)現(xiàn)有功能Mobile/Music/Video/Camera/Recorder/GameStorage Me

29、mory/FM radio/Application/Brower/High data rate/Connectivity:E-mail,BT,USB,IrDA/Light/Indicator/Voice recognitionGPS/A-GPS -定位導(dǎo)航/LBS位置資訊服務(wù)（Location Based Services）TV-Out2D Bar code/QR Code新功能發(fā)展數(shù)位電視DVB-H/廣播Finger Printer電子錢包:NFC近距離無線傳輸（Near Field Communication,NFC）Projector BenQ Confidential(03/01/20

30、06)2006,BenQ Corporation STRICTLY CONFIDENTIAL手機投影無線通信發(fā)展趨勢BenQ Confidential(03/01/2006)2006,BenQ Corporation STRICTLY CONFIDENTIAL無線通信發(fā)展趨勢BenQ Confidential(03/01/2006)2006,BenQ Corporation STRICTLY CONFIDENTIALFunctional Architecture of Mobile TomorrowBenQ Confidential(03/01/2006)2006,BenQ Corporati

31、on STRICTLY CONFIDENTIALFMC(Fixed-Mobile Convergence)固網(wǎng)行動聚合 固網(wǎng)和行動網(wǎng)融合:FMC（Fixed-Mobile Convergence)-無縫隙不間斷的通訊品質(zhì)由各種裝置、服務(wù)、網(wǎng)路，以及技術(shù)所融合而成 BenQ Confidential(03/01/2006)2006,BenQ Corporation STRICTLY CONFIDENTIALWhats IMS?BenQ Confidential(03/01/2006)2006,BenQ Corporation STRICTLY CONFIDENTIALWhats IMS?BenQ Confidential(03/01/2006)2006,BenQ Corporation STRICTLY CONFIDENTIALUMA-Unlicensed Mobile Access 提出一套解決方案，讓使用授權(quán)頻段的GSM和GPRS和使用無需授權(quán)頻段的Bluetooth和802.11彼此間能夠互相漫遊 可用單一手機享受雙網(wǎng)合一的優(yōu)勢，甚至兼具節(jié)省話費的好處。UMA（Unlicensed Mobile Access）對用戶來說，採用UMA的技術(shù)後，在手機網(wǎng)路和WiFi或Bluetooth網(wǎng)路之間的切換是由系統(tǒng)來完成的，用戶一點感覺都沒有 Question?