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1、June-2010IntroWhat we doneWhat we doing What we wishWorldwide partnersJune-2010IntroJune-2010Our Office-FuzhouFounded in 2001280 Peoples,80%EngineersFocus on IC design&SOC solution targeted in Mobile,MID,E-Book and PMP market Partners include international brands:Philips,Samaung,Iriver,Archos,Thomso

2、n.Our present products cover SOC chipsets for MOBILE,MID,TABLET,E-BOOK,PMP etc.Rockchip?SOC June-2010Always StandbySales Dpt.IC Dpt.Android Dpt.Software Dpt.Quality Management Dpt.Logistics and Procurement Dpt.General Accounting Dpt.General Affairs Dpt.Human Resource Dpt.Marketing DepartmentHeadquar

3、tersFuzhouBeijing OfficeShenzhen OfficeOur StructureR&D Development CenterJune-2010Our PartnersJune-2010Intro us inGoogle wayJune-2010Mr.Li MinOur CEORockchip FounderJune-2010Our chip for android OS-RK 28XX-Our SOC for android OS-RK 28XX-June-2010Hello!AndroidOur sloganJune-2010Our android phone+MID

4、+E-book Our 3G TabletJune-2010Our Show inHK Electronics EXPO 2010Our Show in HK Electronics EXPO 2010June-2010Strategy Partner with MicrosoftSince 2007Strategy Partner with aigoTop Vander ChinaMicrosoftaigoJune-2010Google us more MOBILE MID TABLET E-BOOK PMPSolutionJune-2010What weDoneJune-2010June-

5、2010mp3TabletWi-Fi Digital FrameMID Touchmp4mp3shuffleiPod TouchiPodiPod nanoiPadJune-2010June-20102001-Fuzhou Rockchip Electronics Co.,Ltd was founded.2002-Rockchip developed SOC solution for language repeater and became the first IC designed company with time scale without pitch modifies and mass

6、production.2002-Rockchip developed SOC solution for DST radio and mass production,became one of the largest SOC solution supplier of DST radio controller in China.2002-Awarded Chinese High-tech“Software Enterprise and Software Products 2002”June-20102003-Rockchip language-repeater controller IC rank

7、ed N0.1.2005-Awarded“IC design enterprise CHINA”2005-RK26XX(Digital audio/video processing IC)developed (0.18um)2006-Awarded“The Best Performance Chip CHINA”2007-RK27XX were successfully developed (0.13um)June-20102007 RK2608 awarded“The Best Performance Chip CHINA”2008 RK2706 awarded“The Best Perfo

8、rmance Chip CHINA”2009-RK28XX(for high-end MID and Mobile phone)developed (65nm)2010-RK2808 awarded CSIP“The Best Embedded SOC”June-2010What weDoingJune-2010June-2010 RK28xxHighly-integrated,High-performance,Low-power Digital multimedia processor；Based on Dual Core(DSP+CPU)architecture;With hardware

9、 accelerator,65nm.June-2010 Mobile MID E-book Mobile TV GPS What can RK28xx Do?June-2010MOBILE MID TABLET E-BOOK PMPl Mobile Application Processor l Android Phone+HD Videol CMOS Sensor With DC/DV Functionl Touch Panel With Pan Inputl IS*B-T、D*B-T、D*B-H、CMMBl mobile TV(Building in Demodulator)l 3G、WI

10、FIl GPS Navigatorl Software DemodulatorJune-2010MoreRK-2RK-1Our Android PhoneJune-2010Mobile TV SolutionOur TV PhoneJune-2010MOBILE MID TABLET E-BOOK PMP-Multi Video Decoder up to H.264-MPEG4 Video Encoder up to 720P-Multi Audio codec -wifi 3G5 Typesl Small PC/Mini Laptopl Tablet l MID（Portable MID）

11、l For 3G Telecom Operators(3G built-in)l Online Digital Frame with ANDROID OSJune-2010Tablet portable MID Small PC 3G Telecom Operators Online Digital Frame Our Android MIDJune-2010MOBILE MID TABLET E-BOOK PMPl Support TFT,E-INK panel displayl Resolution up to 720Pl Integration software E-INK T-CONl

12、High level integration SOC MLC NAND FLASH controller SD/SDHC/MMC Controller I2S/I2C/Uart/SPI/PWM/ADC/RTC etc.l FBGA324 packageJune-2010More2OPPO enjoyOur Android E-bookJune-2010What weWishJune-2010Competitive VendorinMobile DevicesJune-2010PMP Billboard China 2009iPodSonyEXCEPT iPod&Sony All of them

13、AreRockchip s PartnerJune-2010%of China PMP market 2009iPod12.4%Sony3.3%100%-12.4%-3.3%=more than 80%June-2010GlobalRockchip products are exporting toEurope,American,Japan Southeast AsiaHong KongJune-2010Thank YOU！June-2010Our Model ShowJune-2010RK2706BPHILIPS SA65PMPJune-2010RK2706BSAMSUNG CP-3PMPJune-2010RK2708Giriver P7PMPJune-2010RK2806OPPO S39PMPJune-2010愛國(guó)者愛國(guó)者F968TVRK2706臺(tái)電臺(tái)電M55Mobile TVJune-2010謝謝謝！謝！June-2010