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1、按一下以編輯母片標(biāo)題樣式,按一下以編輯母片,第二層,第三層,第四層,第五層,*,97,年度高級職業(yè)學(xué)校外語群教師英日語專業(yè)課程研習(xí),專題演講,(,一,),商用英文寫作,國立高雄第一科技大學(xué)應(yīng)用英語系,許正義 助理教授兼副主任,Overview,1.Assessment:commercial business writing tests,2.Curriculum/Syllabus design,BREAK,3.Major business correspondence,4.Sample lessons and student writings,5.Q&A,1.1 Assessment,BULAT

2、S,Bu,siness,La,nguage,T,esting,S,ervice,(University of,Cambridge,ESOL),New TOEIC,(Educational Testing Service,USA),1.2 Assessment,BULATS Writing Test:,Part I,15 min.,students are asked to write a fax/email/short letter,Part II,30 min.,write a mini report or regular business letter,BULATS Writing Tes

3、t(Part I):,You work in the human resources department,and have received the email.,From:Amanda Pearson,Subject:Job Interview,Dear Sir/Madam,I should be attending an interview at your company,for the job of office assistant on Friday at 3 pm,but I,have been ill this week.I am writing to ask if it is,

4、possible to re-arrange the interview for a later date.I,am available any day next week.,Best regards,Amanda Pearson,BULATS Writing Test(Part I):,Write an email to Ms Pearson:,thank her for her email;,tell her a new interview day;,ask her to bring a copy of CV.,(Use about 50-60 words),BULATS Writing

5、Test(Part II):,You group manager has asked you to write a report about office space in your department.,Write a report to the group manager about:,the problems of space in your department;,the effects of this on your department;,your recommendations for improving.,W,rite about 180200 words.,New TOEI

6、C,Directions:Read the email and write an email back,making at least 2 requests for information.,From:Dale City Welcome Committee,To:New Dale City Residents,Subject:Welcome to your new home!,Welcome!We would like to be the first to welcome you to Dale City.We know that there are many things to do whe

7、n you move,from finding your way around to setting up your utilities.Please contact us if you need any help at all.,2.1,Curriculum,/,Syllabus,Design,2.1.1,Curriculum,/Syllabus Design,商用英文寫作最佳開設(shè)時(shí)間點(diǎn),嚴(yán)格來講，在英語為外語（,EFL,）的環(huán)境，,商用英文應(yīng)該歸屬於專業(yè)英語（,ESP,English,for Specific Purposes,）的領(lǐng)域。,但就,EFL writing,的發(fā)展而言，大多數(shù)學(xué)

8、者仍認(rèn)為（,Curry,1996;Keil,1998;Leki,1992;Mabrito,1997,）學(xué)生必須先具備基礎(chǔ)的寫作能力之後（如：大三、大四的學(xué)生），再選讀商用英文寫作較為適當(dāng)。,就高中高職而言，高三最適合。,2.1.2,Curriculum,/Syllabus Design,商英寫作變成翻譯課,-,開設(shè)在低年級（包括大一、大二）的商英寫作，常易流於形式化。,-,學(xué)生本身英語閱讀及寫作能力不足，經(jīng)常使整個(gè)課程演變成翻譯課，主因是大部份的授課時(shí)間，老師都將教學(xué)重點(diǎn)放在解釋商用英文的專業(yè)術(shù)語及文件內(nèi)容上,-,學(xué)生也因其自主性的寫作能力有限，往往只求努力背取常用商英書信片語及例句。,-,真

9、正寫作時(shí)，只能蹩腳地將這些零碎的字串聯(lián)結(jié)起來，湊成一份四不像的商用英文文件。,2.1.3,Curriculum,/Syllabus Design,Motivation!,-,除了學(xué)生的基本讀寫能力之外，商英寫作課程成功與否的另一個(gè)決定性要素，取決於學(xué)生的學(xué)習(xí)動(dòng)機(jī),。,-,以國立高雄第一科技大學(xué)應(yīng)用英語系為例，自九十四學(xué)年度起，改將商英寫作課程排入大四的最後一學(xué)期教授，並以為期十四週的密集課程授課，所開設(shè)的兩個(gè)時(shí)段（每班約,30,人）皆是爆滿的情況。,2.1.4,Curriculum,/Syllabus Design,Timing!,-,踏出校門新鮮人的各大企業(yè)，也同,時(shí)在每學(xué)年下學(xué)期開課後（約

10、三、四月）,即密切地展開徵才活動(dòng)。,-,渴望投入職場的大四社會(huì)新鮮人，正好,可將每週在課程中所學(xué)一一套用於求職的,過程中。,2.2 Curriculum/,Syllabus,Design,商用英文寫作課程設(shè)計(jì)之特色,-,本課程之特殊性來自於課程規(guī)劃與進(jìn)度的安排均符合成功的學(xué)習(xí)模式，其中最關(guān)鍵者有三：,（,1,）課前學(xué)生需求評估分析（,Needs Analysis,）,（,2,）情境學(xué)習(xí)模式（,Contextual Model of Learning,）,（,3,）實(shí)作學(xué)習(xí)模式（,Apprenticeship Learning Model,）,2.2.1 Curriculum/,Syllabus

11、,Design,Need Analysis:Pre-Course Writing Test,-,依本寫作課程需求，採用,BULATS,的,寫作試題,，於開學(xué)第一週對有意選讀的同學(xué)進(jìn)行四十五分鐘的測驗(yàn),。,-BULATS,寫作測驗(yàn)已發(fā)揮了引導(dǎo)學(xué)習(xí)者更清楚其學(xué)習(xí)目標(biāo)的作用。,2.2.2 Curriculum/,Syllabus,Design,情境學(xué)習(xí)模式,(Contextual Learning):,(1),個(gè)人情境,(personal context),(2),社會(huì)情境,(social context),(3),實(shí)體情境,(physical context),2.2.3 Curriculum/,

12、Syllabus,Design,實(shí)作學(xué)習(xí)模式,(,Apprenticeship Learning):,2 key components,(1),真實(shí)性練習(xí),(authentic),e.g.,resume,autobiography,evergreen,application form,(2),計(jì)畫性學(xué)習(xí)活動(dòng),(project-based),e.g.,interview-based presentation,2.2.4 Curriculum/,Syllabus,Design,課堂活動(dòng),Hour 1,Peer reviewing(on last weeks,letter/document writ

13、ing),Follow-up discussion on the writing,Hour 2,Student group presentation on a new chapter,Instructors follow-up explanation,Hour 3,In-class writing test,2.2.5,Course Evaluation,應(yīng)英系,-,許正義 老師,學(xué)期,科目名稱,修別,修課人數(shù),填答人數(shù),問卷填答率,科目,*,評量,科目成績,系評量,系成績,94,下,商業(yè)寫作,選修,21,20,95%,6.31,93.1,6.02,84.15,95,下,商業(yè)寫作,選修,27,

14、24,88%,6.01,89.19,5.68,83.7,96,下,商業(yè)寫作,選修,32,29,90%,6.21,88.78,5.93,82.99,*本校採用,7,分制李克特量表,(,7-point,Likert,Scale).,3.Major business correspondences,部定教學(xué)目標(biāo),:,科目名稱,商用英文寫作,I,、,II,Business English,Writing,I,、,II,教學(xué)目標(biāo),一、培養(yǎng)學(xué)生商業(yè)寫作技巧。,二、培育商業(yè)英文文書的寫作和運(yùn)用能力，包括會(huì)議紀(jì)錄、備忘錄、簡報(bào)、通告、自傳與履歷表、推薦函與邀請函、電子郵件、便條等,三、配合貿(mào)易實(shí)況之講解，學(xué)習(xí)

15、自我評估，並進(jìn)而修改自己的書信。,四、特別要求書寫商業(yè)書信之組織與結(jié)構(gòu)，建立符合貿(mào)易程序之西方邏輯思考方式。,3.Major business correspondences,部定教學(xué)範(fàn)圍,:,共,20,項(xiàng),科目名稱,商用英文寫作,I,、,II,Business English,Writing I,、,II,科目大要,寫作原則與技巧、文法、,進(jìn)出口貿(mào)易流程,。,個(gè)人文件,:,求職信函、邀請信函、社交應(yīng)用信函、傳真、便函。,主要文件,:,招攬信函、尋求建立雙方關(guān)係之信函、徵信信函、交易條件簡介、詢價(jià)報(bào)價(jià)信函、推銷信函、訂購、買賣契約、信用狀、保險(xiǎn)文書、付款收款、索賠信函。,Mission Imp

16、ossible!,3.Major business correspondences,I.Personal Documents/Daily Routines,1.Letter format(see Live ABC),2.Resume(Chinese and English),3.Job application letter,4.Email,fax,memo,5.Letter of complaint,3.Major business correspondences,II.Company to company routines,1.Sales letter,2.Letter of inquiry&reply,3.Quotation&Order,4.Shipping&Collecting,5.Goodwill,3.Major business correspondences,搶救上班族英語,商業(yè)寫作,(Live ABC,2006),3.Major business correspondences,1.,中英對照,2.,簡潔明瞭,3.,單價(jià)較低,4.,學(xué)生自修可能,3.Major busin