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1、單擊此處編輯母版標(biāo)題樣式,單擊此處編輯母版文本樣式,第二級(jí),第三級(jí),第四級(jí),第五級(jí),Group 4,Mobile,Commerce,M-Commerce,Mobile commerce,or m-commerce,is the buying and selling of services and goods using a mobile device.,that,is conducted over Internet-enabled wireless and/or hand-held devices.,What,is the M-commerce,The first generation,The

2、 first generation of mobile commerce system based on SMS-based access technology,the intolerable has also led to serious problems in the early based the SMS mobile commerce department have asked to upgrade and transform the existing system.,The second generation,The second generation of mobile comme

3、rce system based on WAP technology,mobile phones,mainly through the browser to access the WAP page to query information,solve some problems of the first generation of mobile access technologies.,A new generation,(3G),Third-generation mobile business systems while incorporating a 3G mobile technology

4、,intelligent mobile terminal,VPN,authentication and Web service,a variety of mobile communications,information processing,and computer networks,the latest cutting-edge technology to the private network and wireless communication technology as the basis for e-commerce personnel to provide a safe,fast

5、,modern mobile business office mechanism.,H,istory,Mobile,communication,technology,Quarterly Transaction,amount,Flow distribution,Situation,Taobao E-commerce data report,Sex,distribution,Why it,becomes so popular?,Client,Fle,xibly,Conv,enient,Safe,Quic,kly,wherever,when,ever,Mobile,devices,Reasons,M

6、obile,devices,Other Advantages,MEDIA 7,IMAGE,VIDEO,Direct,marketing,Easily,setup,Efficient,and,extensive,service,Many,payment,options,Challenges,SLOW,SPEED,BROWSE,Payment,Security,USER,EXPERIENCE,Spam,M,essages,VIRUSES,False,Advertising,wiretapping and data loss,Size of messages,Memory,Power supplie

7、s,Lack of JavaScript,Limited in terms of speed,How to optimize PC-based web sites,Ease to lost or stolen,Payment security,Lack of safety awareness,The flooding of spam messages,Problems,WPKI(Wireless,Public Key Infrastructure,),VPN(,Virtual Private Network,),Virus defense technology,Biometric identi

8、fication technology,User authorization technology,Solutions,Geographic,Commerce,Electronic,Commerce,Mobile,Commerce,Ultimate,Commerce,U,-commerce stands for ultimate commerce and it means the use of ubiquitous networks to provide a level of value between product providers,consumers and stakeholders that goes beyond traditional commerce.,The word ubiquitous in this definition refers to commerce anywhere and anytime made possible by mobile wireless devices.,The future of M-commerce,U-Commerce,M-Commerce,E-Commerce,G-Commerce,http:/ Over,