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1、單擊此處編輯母版標(biāo)題樣式,單擊此處編輯母版文本樣式,第二級,第三級,第四級,第五級,*,單擊此處編輯母版標(biāo)題樣式,單擊此處編輯母版文本樣式,第二級,第三級,第四級,第五級,*,單擊此處編輯母版標(biāo)題樣式,單擊此處編輯母版文本樣式,第二級,第三級,第四級,第五級,*,Programme 8 Commodity Packaging,Popular Business Proverbs:,1.,Custom is the guide of the ignorant.,2.,Proper package perfects the goods.,3.Modern society needs manufact

2、urers to strive for not only the inherent quality of goods,but also their proper packaging.,4.We should not deceived by the dazzling package,but perceive the practical value through it.,5.Dont judge the value of goods from its outer packaging.,Programme Study Objectives:,Packaging is to realize the

3、value of commodities.,Packaging refers to the package in which a commodity reaches consumers.,Packing refers to the protective covering which is used for the shipment of commodities.,2.Pictures and Questions for Discussion.【Direction】Look at the following pictures and discuss the following three que

4、stions.,Do you have any idea of the above packing materials?,What kinds of goods are they used for?,Do you know what advantage when using this kind of packing?,Project Study 2,Dialogue:,Role-play:,Role-play the above-mentioned dialogue in pair,Discuss the Packaging of Silk Scarf,Project Study 3,Impr

5、oper Packing,Dialogue,:,Role-play:,Role-play the above-mentioned dialogue in pairs.,2.Sentences Practice,(1)The packaging should be novel and attractive.,(novel),(2)Theyre seaworthy and can withstand rough handling,.(seaworthy,withstand),(3)The packaging must be in line with local market preference,

6、.(in line with),(4)The glassware is wrapped in a plastic-film bag,fixed with foam padding.,(be wrapped in),(5)We pack each scarf in a polybag,a dozen to a box,and 20 dozen to a carton.,(polybag,carton),3.Dialogues Practice,Mr.Jones:,我想了解一下玻璃器具的包裝。,Mr.Qian:,OK.The glassware is wrapped in a plastic-fi

7、lm bag,fixed with foam padding.,Mr.Jones:,你知道玻璃器具易碎,，,you should keep them shock-proof,.,Mr.Qian:,Dont worry.We use foam padding at the four corners of the cartons as the outer packing.,Mr.Jones:,Are the cartons strong enough to withstand loading and unloading?,Mr.Qian:,您放心吧。,They are strong enough

8、and we usually use metal straps to reinforce them.,Mr.Jones:,但是紙箱容易潮濕，而且容易被切開。,Mr.Qian:,Our cartons are made of special water-proof materials,and they are strong enough.,Mr.Jones:,Im still concern over this kind of packing.,Mr.Qian:,紙箱相當(dāng)結(jié)實，并且在國際貿(mào)易中廣泛使用。,Mr.Jones:,Well,well agree to use cartons as th

9、e outer packing.,Section V:Speak Out,1.Tongue Twisters,(1)Can you can a can as a canner can can a can?,(2)I scream,you scream,we all scream for ice-cream!,(3)The driver was drunk and drove the doctors car directly into the deep ditch.,(4)Few free fruit flies fly from flames.,(5)There is no need to l

10、ight a night light on a light night like tonight.,Situation II.,You sell silk clothes on behalf of China National Clothing Import&Export Ltd.Co.Now a businessman from England has ordered 6 000 pieces.Hes very careful and particular about the way the clothes are packed,and keeps asking you questions.

11、He wants to make sure that the clothes are absolutely damp-proof and sea-worthy.You tell him what kind of materials you use when packing the clothes and the size of the carton boxes you use.,3.Group Work,(1)Why is it so important to carefully arrange the packing of goods?,(2)What kind of languages s

12、hould be used in the labeling?,(3)Do you think packaging has any help to promote the sales of the best product?,(4)Why may labeling be regarded as part of packaging?,(5)Is the inner packing as important as the outer packing?,Section V:Expression Pool,Vogue Words,2.Business presentation,Scene of Proj

13、ect 1:Mr.Robinson wants to know the packaging of his computers,so he comes to Mr.Guos to discuss the inner packaging and outer packing of the computer.,Scene of Project 2:Because silk scarf is easy to be damaged,Mr.Wright is worried about its packaging and comes to Mr.Yangs to discuss the matter.,Scene of Project 3:Mr.Du has received the milk powder from a Canadian Milk Powder Company,but unfortunately found them outdated.So he comes to Mr.Harris to find out what has happened.Finally,he finds the reason and accepts the solution to the problem.,Thank you for your attention!,