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1、按一下以編輯母片標(biāo)題樣式,按一下以編輯母片,第二層,第三層,第四層,第五層,*,Unit 5 Orders,Acceptances and Rejections,By David Xu,Introduction,訂單是每一個(gè),供,供應(yīng)商、制造,商,商最樂意聽到,的,的一個(gè)詞。除,非,非供不應(yīng)求，,訂,訂單總是多多,益,益善。訂單是,一,一份完整的購,銷,銷合同的一部,分,分。在下訂單,之,之前。絕大部,分,分條款和條件,雙,雙方已經(jīng)談妥,，,，或在其他地,方,方由買方或賣,方,方做了明確的,規(guī),規(guī)定，訂單以,及,及條款和條件,一,一起構(gòu)成一份,完,完整的合同。,因,因此條款和條,件,件的完整程

2、度,，,，決定了訂單,內(nèi),內(nèi)容的簡(jiǎn)略,在老,客,客戶,之,之間,，,，常,規(guī),規(guī)的,訂,訂單,甚,甚至,已,已經(jīng),格,格式,化,化，,賣,賣方,只,只要,填,填寫,品,品名,、,、數(shù),量,量和,交,交貨,期,期便,可,可。,訂單,的,的布,局,局都,是,是開,門,門尖,山,山，,平,平鋪,直,直敘,。,。,收到,訂,訂單,后,后都,要,要及,時(shí),時(shí)的,回,回復(fù),確,確認(rèn),。,。有,些,些公,司,司以,為,為馬,上,上就,發(fā),發(fā)貨,，,，就,免,免去,了,了確,認(rèn),認(rèn)這,一,一關(guān),鍵,鍵的,步,步驟,。,。有,些,些公,司,司回,一,一張,發(fā),發(fā)票,了,了事,，,，也,有,有的,公,公司,回,回

3、一,份,份格,式,式化,的,的確,認(rèn),認(rèn)書,。,。其,實(shí),實(shí)一,封,封好,的,的確,認(rèn),認(rèn)函,，,，是,培,培養(yǎng),客,客戶,感,感情,的,的有,效,效手,段,段。,EffectiveWritingI,：,AvoidInflatedWords,王婆,賣,賣瓜,，,，自,賣,賣自,夸,夸。,夸,夸大,不,不實(shí),之,之詞,出,出現(xiàn),在,在商,業(yè),業(yè)廣,告,告中,，,，大,家,家也,許,許都,習(xí),習(xí)以,為,為常,。,。廣,告,告的,作,作用,之,之一,是,是通,過,過煽,情,情來,激,激發(fā),消,消費(fèi),者,者的,購,購買,沖,沖動(dòng),。,。而,外,外貿(mào),函,函電,的,的讀,者,者對(duì),象,象是,進(jìn),進(jìn)口,商

4、,商、,經(jīng),經(jīng)銷,商,商等,。,。他,們,們的,購,購買,行,行為,，,，是,一,一種,理,理性,行,行為,。,。如,果,果采,用,用浮,夸,夸的,辭,辭藻,，,，不,但,但起,不,不到,預(yù),預(yù)想,的,的結(jié),果,果，,往,往往,還,還會(huì),適,適得,其,其反,，,，影,響,響你,在,在客,戶,戶心,目,目中,的,的形,象,象，,降,降低,你,你的,可,可信,度,度，,所,所以,類,類似,sensational,，,amazing,，,fantastic,以及,revolutionary,等詞匯，函,電,電中應(yīng)該堅(jiān),決,決杜絕。,EffectiveWriting I,：,AvoidInflated

5、Words,夸大不實(shí)之,詞,詞一般容易,分,分辨。我們,要,要做的就是,將,將這些刪除,掉,掉。,例如：,The worknoffers extraordinarychallenges anda very large salary.,實(shí)際上,extraordinary,和,very,這里沒有什,么,么意義，刪,除,除為好。,例如：,Already thousands of newcustomersarebeating paths to thedoors ofMartin dealers.,Neverhastherebeen,norwillthere be,a fan assmooth runn

6、ingand whisperingquietas the North Wind.,So that you maybe able to buyKantrellequipmentat anextremelylowpriceandsellit ata tremendous profit,wenow offeryou the complete line ata 50percent price reduction.,以上例句很,像,像廣告詞。,在,在函電中使,用,用廣告語可,能,能會(huì)降低可,信,信度。,EffectiveWriting II,：,AvoidClich,（陳詞濫調(diào),）,）,陳詞濫調(diào)剛,開,

7、開始也許并,不,不是沒有新,鮮,鮮內(nèi)容的老,一,一套，但用,的,的人太多太,爛,爛，又沒有,什,什么創(chuàng)新，,再,再加上用詞,不,不簡(jiǎn)練，于,是,是變成了陳,詞,詞濫調(diào),clich,。事實(shí)上，,部,部分陳詞濫,調(diào),調(diào)也可以歸,納,納到羅嗦的,詞,詞語中去。,函電當(dāng)中常,見,見的陳詞濫,調(diào),調(diào)主要有：,陳詞濫調(diào),簡(jiǎn)明詞語,Acknowledge receipt of,Thank you for,receive,Be in the receipt of,Receive,As per,As,according to,At an early date,Soon,或給出確切日期,At this time,

8、Now,At(the)present,Now,Attached hereto,Attached,here,或,enclose,Due to the fact that,As,because,since,Enclosed please find,Enclose,here,I have before me,I have received,Herewith,Here,或刪除,Take the liberty of,刪除,The writer,I,me,Under separate cover,刪除,At your(earliest)convenience,soon,Up to this mornin

9、g,So far,或刪除,非常遺憾，,我,我們奉告您,關(guān),關(guān)于，等,l.Weregret toinform you that(of)2.We are sorry tohaveto draw your attention to3.We regretto have tosaythat4.Weregret toadvise you that5.We very much regretto announce youthat6.It ismostregrettable that wehaveto informyou that(of)7.Itis with our greatestregret that w

10、emustinform you that(of)8.To our greatestregret wemustherewithinform youthat(of)9.It isa matter for regretthatI have toinform youthat(of)10.It isto be regretted that I must informyouthat(of)11.It iswithregret andreluctance that wehaveto informyou that(of)12.Itgives usa deep sorrow that we have toann

11、ounce you that13.Itcauses memuchsorrow tohaveto say that14.I feel sorry for havingto announce youthat15.I expressmy sorrowfor announcingyou that,當(dāng)我們得,悉,悉,甚為遺憾,等,等。,1.We are very sorrytohear(know)that2.we are grieved to hear of(about)3.Weareindeed sorrytohearthat4Weverymuch regrettohearthat5.Weregret

12、 to hear of(that)6.It is with greatregretthatwejustlearn that7.Muchto our regret wehave heardthat8.We regret toreceiveyour information re9.We regret that we have beeninformedthat(of)10.To our deep regret wewere informed that(of),請(qǐng)寬恕某,某,某事項(xiàng),1.Please excusethis clerical error.,2.We tenderyouourapology

13、fortheinconvenience thiserror may have caused you.,3.We request you toacceptourregret for the errorofourclerk.,4.We greatly regretthat wehave causedyousuch ainconvenience.,5.We wish to express our regretfortheannoyance thismistakehascaused you.,6.We frankly admitwe wereat faultandweareanxiousto repa

14、ir the consequences.,請(qǐng)?jiān)徫?的,的回信延,遲,遲,1.Please excusemylatereply to your veryfriendlyletterof March1.,2.Ihope you will forgive me for not havingwrittenyouforsolong.,3.Ihope you will excuse mefornothavingrepliedto you untiltoday.,4.Ihumblyapologize you for mydelay in answeringto yourkindletterof May 5

15、.,5.Ihave to(must)apologize you for not answeringyourletterin time.,6.Imust ask you tokindlyaccept our excuses,lateastheyare.,我們盼望,于,于近日內(nèi),接,接獲回信,1.We hope to receive your favour atanearly date.,2.We hope to befavoured with areply withtheleast delay.,3.We awaita good newswithpatience.,4.We hope to re

16、ceive afavourable replyperreturnmail.,5.We awaitthepleasureofreceiving afavourable replyatan earlydate.,6.We awaitthefavour of your early(prompt)reply.,7.Apromptreply wouldgreatlyoblige us.,8.We trustyouwillfavourus withan early(prompt)reply.,9.We trustthatyouwill replyus immediately.,10.We should beobligedbyyourearly(prompt)reply.,11.Willyour pleasereply without delaywhat your wishes are inthis matter?,12.Willyoukindlyinform us immediately what you wishus to do.,13.We request you to informusof