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1、zymbaclass,hotmail,.com,Chapter 5,Competitive Dynamics,Declining emphasis on single,domestic markets and increasing emphasis on global markets,Advances in communication technology make coordination easier across multiple markets,Advances in technology and innovation have increased competitiveness of

2、 small and medium sized firms,National barriers are falling due to the number and scope of trade agreements(GATT/WTO,NAFTA,EEC/EU),Factors Leading to More Complex Rivalry,Competitive Dynamics,Results from a series of competitive actions and competitive responses among firms competing within a partic

3、ular industry,Competitive Rivalry,Exists when two or more firms jockey with one another in the pursuit of better market position,Actions and responses shape the competitive positions of each firms business level strategy,Actions taken by one firm elicit(,引起,),responses from competitors,A firms,strat

4、egic conduct is dynamic in nature,Competitive responses lead to additional actions from the firm that acted originally,Competitive Dynamics,Relative Size,Speed,Innovation,Quality,Ability for Action and Response,Outcomes,Drivers of Competitive Behavior,Awareness,Motivation,Capability,Competitor Analy

5、sis,Market,Commonality,Resource,Similarity,Interfirm,Rivalry:,Attack&Response,Likelihood of Attack,First Mover Incentives,Likelihood of Response,Type of Competitive,Action,Dependence on the,Market,Resource Availability,Actors Reputation,Competitive,Slow,Standard,or Fast Cycle,Market Types,Competitiv

6、e,Sustained,Outcomes,Competitive,Advantage,Temporary,Advantage,Evolutionary,Outcomes,Entrepreneurial,or Market-Power,Growth-Oriented,Actions,Feedback,Model of,Interfirm,Rivalry:,Likelihood of Attack and Response,Drivers of Competitive Behavior,Motivation,Capability,Awareness,Model of,Interfirm,Rival

7、ry:,Likelihood of Attack and Response,Do managers understand the key characteristics of competitors?,Awareness,Does the firm have appropriate incentives to attack or respond?,Drivers of Competitive Behavior,Motivation,Capability,Awareness,Model of,Interfirm,Rivalry:,Likelihood of Attack and Response

8、,Does the firm have the necessary resources to attack or respond?,Drivers of Competitive Behavior,Motivation,Capability,Awareness,Model of,Interfirm,Rivalry:,Likelihood of Attack and Response,Relative Size,Speed,Innovation,Quality,Ability for Action and Response,Outcomes,Drivers of Competitive Behav

9、ior,Awareness,Motivation,Capability,Competitor Analysis,Market,Commonality,Resource,Similarity,Interfirm,Rivalry:,Attack&Response,Likelihood of Attack,First Mover Incentives,Likelihood of Response,Type of Competitive,Action,Dependence on the,Market,Resource Availability,Actors Reputation,Competitive

10、,Slow,Standard,or Fast Cycle,Market Types,Competitive,Sustained,Outcomes,Competitive,Advantage,Temporary,Advantage,Evolutionary,Outcomes,Entrepreneurial,or Market-Power,Growth-Oriented,Actions,Feedback,Model of,Interfirm,Rivalry:,Likelihood of Attack and Response,Competitor Analysis,Resource Similar

11、ity,Market Commonality,Model of,Interfirm,Rivalry:,Likelihood of Attack and Response,Do firms compete with each other in multiple markets?,Market Commonality,Competitor Analysis,Resource Similarity,Market Commonality,Multipoint,competition tends to reduce competitive interactions,but increases the l

12、ikelihood of response where interaction occurs,For example,airlines price flights similarly but respond quickly when competitors introduce promotional prices,Model of,Interfirm,Rivalry:,Likelihood of Attack and Response,Competitor Analysis,Resource Similarity,Do competitors possess similar types or

13、amounts of resources?,Market Commonality,Model of,Interfirm,Rivalry:,Likelihood of Attack and Response,Competitor Analysis,Resource Similarity,Market Commonality,Firms are less inclined to attack a firm that is likely to retaliate,Firms with dissimilar resources are more likely to attack,Firms with

14、similar resources are more likely to be aware of each others competitive moves,Model of,Interfirm,Rivalry:,Likelihood of Attack and Response,Relative Size,Speed,Innovation,Quality,Ability for Action and Response,Outcomes,Drivers of Competitive Behavior,Awareness,Motivation,Capability,Competitor Anal

15、ysis,Market,Commonality,Resource,Similarity,Interfirm,Rivalry:,Attack&Response,Likelihood of Attack,First Mover Incentives,Likelihood of Response,Type of Competitive,Action,Dependence on the,Market,Resource Availability,Actors Reputation,Competitive,Slow,Standard,or Fast Cycle,Market Types,Competiti

16、ve,Sustained,Outcomes,Competitive,Advantage,Temporary,Advantage,Evolutionary,Outcomes,Entrepreneurial,or Market-Power,Growth-Oriented,Actions,Feedback,Model of,Interfirm,Rivalry:,Likelihood of Attack and Response,Interfirm,Rivalry:,Attack&Response,Likelihood of Attack,First Mover Incentives,Likelihood of Response,Type of Competitive,Action,Dependence on the,Market,Resource Availability,Actors Reputation,Model of,Interfirm,Rivalry:,Likelihood of Attack and Response,Likelihood of Attack,First Move