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1、,單擊此處編輯母版文本樣式,第二級,第三級,第四級,第五級,Company Logo,*,單擊此處編輯母版標題樣式,LOGO,單擊此處編輯母版標題樣式,單擊此處編輯母版文本樣式,第二級,第三級,第四級,第五級,*,*,新編商務英語函電,編著:鄭書燕,Chapter 4,Making Quotations&Offers,報價與報盤,4.1 Case 1,4.1.1 Background&Task,Background業(yè)務背景,“永明電機收到了印度尼西亞“金光集團的回復,要求“永明電機報出6臺水輪機的實盤。同時說明其訂單是為本集團所屬工廠采購,請求報出最優(yōu)惠價格?!坝烂麟姍C根據客戶的要求,全面考慮
2、包括價格、包裝、技術規(guī)格及安裝、調試和培訓費用等各方面報盤中必須確定的內容。,Company Logo,Senders information,:,Senders name:Tony Zhang(Manager of Sales Department)Company:Yong Ming Electric Equipment Enterprise Co.,Limited,Address:15 Da Xing Road,Chao Yao District,Beijing,China 100038,Telephone:0086-10-57674300,Fax:0086-10-57674301,E-m
3、ail:,Business scope:Specializing in medium-sized generating units,Scale:A large manufacturer in China,Experience:more than thirty years,Progress:The potential client answered its letter positively and asked for a firm offer.,Company Logo,Recipients information:,Recipients name:Mr.Rashid Suzan(Manage
4、r of purchase department),Company:Sun Group Incorporation,Address:No.1 Industry Road,Jakarta,Indonesia 500195,Telephone:0031-47-26507331,Fax:0031-47-26507332,E-mail:,Business scope:paper,agriculture,bank,real estate,Scale:one of largest companies in Indonesia,Status:“Sun Group is very impressed by e
5、xperience and reputation of“Yongming.So,Mr.Susan expects to receive a competitive offer from“Yongming.,Company Logo,Task工作實施,“永明電機應“金光集團的請求,用信函向對方報出六臺二十萬千瓦發(fā)電機組的報盤。請參考以下提示構思相關業(yè)務活動和信函的內容:,Key points:,與大型公司的重要書信往來中,在力求簡明的同時也要充分考慮到格式和行文的正規(guī),嚴謹和禮貌,報價使用價格術語,對包裝等常規(guī)要素描述清楚,對機械設備常見的安裝、調試、維修等條款明確作為報盤的有效局部,說明報價為
6、優(yōu)惠價格,說明報價的有效期,提供寫信人的聯(lián)系方式,Company Logo,4.1.2 Reference Inquiry&Specimen Letter,Reference Inquiry(Body of text),Dear Mr.Tony Zhang,We acknowledge receipt of your letter of July 3,2021 sent by e-mail.Thank you for your interest in our purchase order for six sets of mixed-flow water turbines.Please kind
7、ly send us your firm offer together with the detailed specification and,your brochure.,Company Logo,As the largest conglomerate group in Indonesia,we purchase power generating equipments on a regular basis for our own plants at locations without public utility supply.So,we expect to receive your mos
8、t favorable offer in order to start our business relations soon.Please send your firm offer by mail to the following address:,Mr.,Rashid Suzan,Manager of purchase department),Sun Group Incorporation,No.1 Industry Road,Jakarta,Indonesia 500195,Thank you in advance for your attention.,Yours truly,Comp
9、any Logo,Specimen Offer,Yong Ming Electric Equipment Enterprise Co.,Limited,15 Da Xing Road,Chao Yao District,Beijing,China 100038,Telephone:0086-10-57674300,Fax:0086-10-57674301,E-mail:,Date:July 12,2021,Mr.Rashid Suzan,Manager of purchase department),Sun Group Incorporation,No.1 Industry Road,Jaka
10、rta,Indonesia 500195,Company Logo,Subject:Quotation for Water Turbine Units,Dear Mr.Rashid Suzan,We are in receipt of your letter of July 3,2021,which inquires for six sets of mixed-flow water turbines.We are glad to make our favorable offer as follows,subject to our final confirmation:,Commodity:20
11、0kw mixed-flow water turbine unit,Quantity:6 sets,Package:in wooden box with rubber pad inside,every part packed in plastic bag individually,Company Logo,Specification:All detailed technical information on model,operation and safety are contained in a separate brochure attached together with this of
12、fer.,Price:USD350,000.00/set CFR Sedan,Indonesia per container,Payment:By irrevocable L/C at sight,Shipment:within 12 months after the receipt of L/C,Validity:July,20,2021,We would like to stress that terms and fees on setting up,maintenance and training are stipulated in the brochure attached.The b
13、rochure is a part of this offer.,Company Logo,We believe you would find our offer is highly competitive given our brand name,quality and service.As requested,we also,sent you the detailed specification and our brochures under separate cover and hope they will reach you in due course.,We are looking
14、forward to your early reply.Should you have any question,please do not hesitate to call me at:0086-10-57674300 or send your e-mail to me at:.,Yours truly,(signature),Tony Zhang,Manager of Sales Department,Telephone:0086-10-57674300,E-mail:,Company Logo,4.1.3 Key words and phrases關鍵字詞,1,conglomerate
15、group 大型聯(lián)合企業(yè)集團,conglomerate n.大型聯(lián)合企業(yè),2,on a regular basis 經常性的,public utility supply 公用事業(yè)供給,如:水、電等的供給,3,utility n.水、電、煤氣等公用資源或能源;實用、效用,utility cost 水或電等的費用,marginal utility 邊際效用,4,subject to our final confirmation 以我方最后確認為準,subject adj.受某事影響;取決于某事;須遵守法令/規(guī)那么,Sales prices are subject to the change of
16、shipping cost.銷售價格將可能隨運輸本錢的變化而變化。,Company Logo,The discount rate is subject to the approval of our sales manager.折扣率有待于銷售經理的批準。,Deals of automobiles are subject to the new import regulation.汽車經銷商需遵循新的進口條例規(guī)定。,n.主題,題目;課程,vt.使隸屬;使遭受,使經歷,5,rubber pad 橡膠墊,pad n.墊,襯墊;本,簿;動物的足,6,by irrevocable L/C at sight 以不可撤銷的即期信用證支付,irrevocable adj.不可撤銷的;不可更改的,7,stress vt.強調,著重;重讀,We must stress the validity of our quotation can not be extended again.我方必須著重指出報價的有效期將無法再次延期。,The client writes to us to stress the nece