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1、平面設(shè)計(jì)畢業(yè)論文有翻譯的設(shè)計(jì)論文..關(guān)于海報(bào)招貼的平面設(shè)計(jì)論文. 我們都知道，做設(shè)計(jì)的基本是創(chuàng)意，創(chuàng)意的基本是特色，特色的基本是獨(dú)到，要想到獨(dú)特的創(chuàng)意并不是人人做的好，要做到每人都接受，我想那樣是不太可能的 。我認(rèn)為，設(shè)計(jì)并沒有成功，同樣沒有失敗，,因?yàn)樵O(shè)計(jì)是活的，很多東西是矛盾的，并不可以憑個(gè)人做出準(zhǔn)確的評(píng)價(jià)。 一個(gè)設(shè)計(jì)，關(guān)鍵部位的細(xì)節(jié)就要把誤差降到最低，否則差之百，失之千里。比如蘋果、西紅柿、桔子等在體量差不多，但實(shí)際上卻有很大不同，,這就要在處理中抓住它們各自不同特征準(zhǔn)確的描寫。 其實(shí)設(shè)計(jì)可以是很復(fù)雜也可以是很簡單，在某種意義上來說，設(shè)計(jì)是一種奇妙的搭配，如同調(diào)酒，我們經(jīng)常

2、無法預(yù)測設(shè)計(jì)的最終效果，正因?yàn)檫@樣，我們也會(huì)時(shí)常做出一些出乎意料的作品，設(shè)計(jì)是感性認(rèn)識(shí)，如果只是畫，我們可以簡單的分析出優(yōu)劣，但是一個(gè)設(shè)計(jì)，可以發(fā)揮的想象太多，很難知道是作者刻意塑造或是你發(fā)現(xiàn)了一個(gè)奇妙的巧合。那到底設(shè)計(jì)是什么時(shí)候就出現(xiàn)的呢？？？讓我們一起來探索下吧！ 中國是最早有貨幣的國家之一，自“夏”代就開始，各樣的天然貨幣與人造貨幣相繼出現(xiàn)，商、周……各類貨幣的設(shè)計(jì)足以向我們展現(xiàn)出那幾千年中高超而豐富、的設(shè)計(jì)水平。許多定型化的貨幣設(shè)計(jì)樣式一直影響到后來中華紋飾的發(fā)展與文化的形成。然而，這些豐富而復(fù)雜的設(shè)計(jì)沒有一件可與后來的銅錢設(shè)計(jì)相比。秦代的銅錢，選擇了最為簡潔的里方外圓之圖形，完成

3、了最完善的使用功能與最廣博的教化功能。可以好不猶豫的說，對于圓形與方形的掌握，是人類最初對抽象圖形認(rèn)識(shí)的最重要的升華階段之一，是由點(diǎn)、畫這種基本筆畫上升到由壁畫構(gòu)成的基本徒刑（由線性發(fā)展的平面）認(rèn)識(shí)的標(biāo)志。在中國原始社會(huì)的彩陶紋樣中，基本的紋樣除了點(diǎn)、畫曲線之外，陷于規(guī)整的便有三角形、方形與圓形紋樣。這些紋樣通過巧妙的組合，形成了豐富的紋飾。然而，要將方和圓作為設(shè)計(jì)元素與設(shè)計(jì)思想來運(yùn)用和表達(dá)，還有賴與更進(jìn)一步的對抽象設(shè)計(jì)元素的領(lǐng)悟與把握。當(dāng)人們明白了“不以規(guī)矩不能成方圓”的道理，明白了“圓使動(dòng)、方使靜”的規(guī)律，甚至能以“天圓地方”、“方正圓滑”等文化觀念與感受模式來量度“方”和“圓”時(shí)，這樣的

4、設(shè)計(jì)才顯出了無比的高妙來。錢是要使用與流通的，全世界后來所有的硬幣幾乎都?xì)w結(jié)到圓形的設(shè)計(jì)上，而只有中華民族選擇了有方孔的圓形作為硬幣的終極樣式。以繩索貫穿著的錢幣，自然便于計(jì)數(shù)與攜帶，而作為鉆孔術(shù)來講，鑄造方孔要比鉆圓孔容易得多。中國錢的這一設(shè)計(jì)，自然有著無比豐富的文化要求，而使得它要"舍易求難"了。 正是由于這種"舍易求難"的工藝設(shè)計(jì)，銅錢的設(shè)計(jì)也自然在使用功能與文化親和能力上才具有了更多發(fā)展的可能，穿孔的錢更利于攜帶與計(jì)數(shù)。而方形的孔與圓形的錢又可同時(shí)更多容納與圖形有關(guān)的其它社會(huì)文化觀念，例如流通與穩(wěn)定這種錢的基本功能、圓滑與方正這類人的社會(huì)品格、周邊與中心這類位置觀念正是如此，才會(huì)出現(xiàn)了

5、"孔方兄"這樣的錢之稱謂，使得錢也隨孔夫子般地姓起"孔"來，適應(yīng)了儒家倡導(dǎo)的文化精神。隨之，中國的財(cái)神爺才有可能得了個(gè)"公明元帥"的名字。而"錢方正，財(cái)神公明"這類的聯(lián)語才可以從更廣的文化觀念上寄托著人們的希望，造就著人們的品格。 如果我們再進(jìn)一步考察中國老百姓對許多日常用具的設(shè)計(jì)，我們也會(huì)發(fā)現(xiàn)不少"舍易求難"而"以應(yīng)方圓"(規(guī)矩)之處。中國人須臾不離的筷子，老百姓生產(chǎn)生活最常用的籮筐簸箕之類用具，大抵作成一頭圓一頭方的形狀，都是最常見的例子，也都是在設(shè)計(jì)制造上舍易求難的典型，否則，那些被"改造"了的現(xiàn)代方便筐、衛(wèi)生筷之類就不會(huì)不繼續(xù)這種耳目能詳?shù)脑煨?。我們再看看?dāng)代無數(shù)的商標(biāo)等標(biāo)識(shí)的基本造型

6、，大體上還遵循著以方圓等基本圖形的相互對比、穿插或包含的基本路數(shù)。而這些，正是中國銅錢的基本設(shè)計(jì)思想。 可以毫不夸張的說，中國銅錢的設(shè)計(jì)成功正是中國設(shè)計(jì)師們覺悟了平面設(shè)計(jì)的基本原理與法則的結(jié)果。這一設(shè)計(jì)原理是永恒的。 而現(xiàn)在，隨著我國市場經(jīng)濟(jì)的不斷發(fā)展和經(jīng)濟(jì)全球化進(jìn)程的提高，市場機(jī)制進(jìn)入精神生產(chǎn)領(lǐng)域，生產(chǎn)文化產(chǎn)品的企業(yè)大量涌現(xiàn)，文化產(chǎn)業(yè)迅猛崛起，在社會(huì)生活和國民經(jīng)濟(jì)中的地位正在迅猛上升。在許多國家，文化產(chǎn)業(yè)已成為重要的支柱產(chǎn)業(yè)和新的經(jīng)濟(jì)增長點(diǎn)；在激烈的市場競爭中，各種商品的文化含量以及由此帶來的文化附加值越來越成為經(jīng)濟(jì)的強(qiáng)大競爭力；文化觀念的變化帶來了新產(chǎn)品開發(fā)、產(chǎn)品結(jié)構(gòu)調(diào)整以及經(jīng)濟(jì)結(jié)構(gòu)的

7、變化。作為文化產(chǎn)業(yè)范疇的平面設(shè)計(jì)藝術(shù)正面臨著文化與經(jīng)濟(jì)相互交融的社會(huì)現(xiàn)實(shí)，不能不思考這個(gè)行業(yè)的生存環(huán)境和如何抓住機(jī)遇在經(jīng)濟(jì)大潮中增強(qiáng)自身的發(fā)展實(shí)力，使平面設(shè)計(jì)藝術(shù)健康、有序、全面的發(fā)展。在激烈市場競爭中，無論是國際還是國內(nèi)的企業(yè)，都把提高設(shè)計(jì)水平作為提升競爭力的一種手段，從報(bào)紙到雜志、從電視到網(wǎng)絡(luò)、從品牌到包裝、從廣告到形象設(shè)計(jì)，平面設(shè)計(jì)的功能和作用不斷放大，其影響力涉及到社會(huì)生活的各個(gè)方面和各個(gè)行業(yè)。據(jù)不完全統(tǒng)計(jì)，目前從事平面設(shè)計(jì)的從業(yè)人員約30多萬人，從事平面設(shè)計(jì)藝術(shù)類人才培訓(xùn)的高等院校和教學(xué)機(jī)構(gòu)近千家，而且還在不斷的增加之中。對這樣一支正在蓬勃興起的文化產(chǎn)業(yè)大軍，是發(fā)展市場經(jīng)濟(jì)不可缺失的

8、重要力量。但是，長期以來，從業(yè)人員分散在不同的行業(yè)和領(lǐng)域，處在被邊緣化的境地，沒有明確的行業(yè)定位，沒有自己的行業(yè)組織和學(xué)術(shù)機(jī)構(gòu)。至于行業(yè)分工、行業(yè)標(biāo)準(zhǔn)，行業(yè)中介組織更無從談起。面對經(jīng)濟(jì)和高科技飛速發(fā)展和平面設(shè)計(jì)相對滯后的局面，許多平面設(shè)計(jì)藝術(shù)的研究人員和從業(yè)人員心急如焚，紛紛要求改變現(xiàn)狀，以求自身的發(fā)展空間。 我經(jīng)常會(huì)有一種想法，覺得世界最高的設(shè)計(jì)大獎(jiǎng)應(yīng)當(dāng)授與中國古代那位替秦國設(shè)計(jì)銅錢樣式的設(shè)計(jì)師。也許我的想法并不無道理。就單件設(shè)計(jì)所使用的長久、所造就的產(chǎn)品數(shù)量之眾多，再從使用這些產(chǎn)品的數(shù)目與人次，以及這一設(shè)計(jì)遷延時(shí)間的長久，這一設(shè)計(jì)思想的發(fā)掘與設(shè)計(jì)觀念的拓展，這一設(shè)計(jì)導(dǎo)致的豐富文化內(nèi)涵之

9、發(fā)現(xiàn)與應(yīng)用等等用以衡量設(shè)計(jì)成就的諸方面來看，可以說絕無出其右者。那么，如果要在世界范圍內(nèi)評(píng)選某一設(shè)計(jì)大獎(jiǎng)的話，自然是非此莫屬了。 所以我想,我們該少一點(diǎn)“專業(yè)”的眼光，不客氣的說在設(shè)計(jì)這個(gè)概念里在座的各位(包括我)也許還正在學(xué)習(xí)怎么入門，記得某人說過一句“人類總是用自己的小尺子去衡量整個(gè)世界，然后就以為世界是這樣或是那樣的”。雖然我們同樣會(huì)大聲的發(fā)表自己的看法和意見。但在這樣的時(shí)候我更愿意做一個(gè)沉默的學(xué)生，我并不是說讓大家都閉上嘴，只是希望盡量避免絕對化的論調(diào)，指導(dǎo)式的發(fā)言，以及用帶有明顯的偏激的言語去評(píng)論一個(gè)設(shè)計(jì)，以探討的態(tài)度去對待每一個(gè)作品，哪怕您認(rèn)為它的確毫無價(jià)值。當(dāng)然這只是個(gè)人的修

10、養(yǎng)問題，但我覺得還有必要復(fù)述。沒錯(cuò),在我們之中不少都是設(shè)計(jì)精英,但是擺正自己的位置才能進(jìn)步，至少是保持，設(shè)計(jì)是思想的體現(xiàn)，人要有好的思想才有好的設(shè)計(jì)。我相信即使是新人也有值得我們學(xué)習(xí)的地方，設(shè)計(jì)人應(yīng)該是一個(gè)團(tuán)隊(duì),團(tuán)結(jié)如一才能互補(bǔ)而進(jìn)。 We all know, makes the design is basic is the creativity, the creativity is basic is the characteristic, the characteristic is basic is original, must think the unique creativity c

11、ertainly is not good which everybody does, must achieve each person all accepts, I think such is not too possible. I think, the design certainly does not have the success, similarly does not have the defeat, because design is live, the very many things are contradictory, certainly may not depend on

12、personally makes the accurate appraisal. One design, essential spot detail must fall error to is lowest, otherwise hundred difference, loses the great distance. For instance the apple, the tomato, the orange and so on is similar in the amount of space occupied, but in fact actually has is very great

13、ly different, this must hold their each one different characteristic accurate description in processing. Actually designs may be very complex also may be very simple, said in some kind of significance, the design is one kind of marvelous match, if the coherence liquor, we frequently are unable to fo

14、recast the design the final effect, because of like this, we also can often make some unexpectedly work, the design is the perception knows, if only is the picture, we may the simple minute separate out the fit and unfit quality, but one design, may display the imagination are too many, is very diff

15、icult to know was the author sedulously portrays perhaps you discovers one marvelous coincidence. That design when appears? Lets under our together exploration! China is most early has one currency country, the generation starts from " the summer ", all kinds natural currency and the man-made curren

16、cy one after another appears, business, week... Each kind of currency design sufficiently unfolds in that several thousand years is excellent and is rich, the design level to us. Many stereotypia currencies design style always affected afterwards the Chinese decorative design in a utensil developmen

17、t and the cultural formation. However, these rich and complex design one had not been possible to compare with afterwards the copper cash design. Qin Dai copper cash, chose graph the most succinct inside side outer annulus, completed the most perfect use function and the vastest enlightened function

18、. May good no say, regarding the circular and square shape grasp, be the humanity at first to one abstract graph understanding most important sublimation stage, is from the spot, picture this kind of basic stroke rises to by the mural constitution basic imprisonment the symbol which (by linear devel

19、opment plane) knows. In in the Chinese primitive society painted pottery grain type, the basic grain type except besides the spot, the plot curve, sinks into neat then has the triangle, the square shape and the circular grain type. These grain types through the ingenious combination, formed the rich

20、 decorative design in a utensil. However, must and 圓作 for designs side element and design thought utilizes and expression, but also depends on with further to the abstract design element comprehension and the assurance. When the people understood " could not become the surrounding area by the custom

21、 " the truth, understood " the circle caused to move, the side caused static " the rule, even could by " the day round place ", " upright be smooth " when and so on the cultural idea and the feeling pattern measured " the side " and " the circle ", such design only then appears incomparably cleverly

22、 comes. The money is must use and circulate, world afterwards all coins nearly all summed up to in the circular design, but only had the Chinese nation chooses has the square edged orifice the circular takes the coin the ultimate style. Passes through the money by the rope, naturally is advantageous

23、 for counts with carries, but says as the drill hole technique, casting square edged orifice must drill is much easier than. The Chinese money this design, naturally has the incomparably rich cultural request, but caused it to want the " shed to be easy to ask difficult ". Is precisely because this

24、kind of " shed is easy to ask difficult " technological design, the copper cash design also nature kissed in the use function and the culture with the ability in the ability has the more development possibility, the perforation money favor carries with counts. But square shape hole and the circular

25、money may simultaneously hold again with the graph related other society culture ideas, for example the circulation with stabilized this kind of money basic function, is smooth and the upright this kind of persons social moral character, peripheral and the central this kind of position idea is preci

26、sely so, only then can appear " name the money " such money, caused the money also to get up along with the hole master surname " hole " comes, to adapt the cultural spirit which the Confucianist initiated. Along with it, Chinas God of Wealth only then has the possibility hushes " the male Ming Mars

27、hal " name. But the " money is upright, God of Wealth male bright " this kind of joint language only then may entrust peoples hope from the broader cultural idea, accomplishes peoples moral character. If we further inspect the Chinese common people again to many daily apparatuses designs, we also ca

28、n discover the many " shed is easy to ask difficult " but " to meet surrounding area " (custom) place. The Chinese moment does not leave the chopsticks, the common people produce live the most commonly used wicker basket and so on apparatus, generally speaking does one circle one side the shape, all

29、 is the most common example, also all is in the design manufacture the shed Yi Qiu Nan model, otherwise, these were transformed by " the " modern convenience basket, the health 筷 and so on cannot not continue this kind of informer can the detailed modelling. We have a look marking the again and so o

30、n contemporary innumerable trademarks basic modelling, on roughly also follows the essential way which by the surrounding area and so on the basic graph mutual contrast, the alternation or contains. But these, are precisely the Chinese copper cash basic design thought. May not exaggerate say, the Ch

31、inese copper cash designs successful is precisely the Chinese designers comes to understand the plane design basic principle and the principle result. This principle of design is the eternal. But the now, along with the our country market economy unceasing development and the economical global advan

32、cement enhancement, the market mechanism enters the spiritual realm of production, the production culture product enterprise massively emerges, the cultural industry swiftly and violently rises suddenly, swiftly and violently is rising in the social life and the national economy status. In many coun

33、tries, the cultural industry has become the important prop industry and the new economical growth spot; In the intense market competition, each kind of commodity cultural content as well as from this the cultural attachment value which brings more and more becomes the economical the formidable compe

34、titive ability; The cultural idea change brought the new product development, the product structure adjustment as well as the economic structure change. Directly is near as the cultural industry category plane design art the social reality which the culture and the economy mutually blends, has no al

35、ternative but to ponder how this profession the survival environment and does hold the opportunity strengthens own development strength in the economical big tide, enable the plane design art health, to have the foreword, the comprehensive development. In intense market competition, regardless of is

36、 international or the domestic enterprise, all the enhancement design horizontal achievement promotion competitive ability one method, from the newspaper to the magazine, from the television to the network, from the brand to the packing, from the advertisement to the image design, the plane design f

37、unction and the function unceasingly enlarges, its influence strength involves to social life each aspect and each profession. According to the incomplete statistics, at present is engaged in the plane design is employed the personnel approximately more than 300000 people, is engaged in institutions

38、 of higher learning and teaching organization nearly thousand which the plane design art class talented person trains, moreover also inside unceasing increase. To such one the cultural industry army which vigorously emerges, is develops the market economy may not the flaw important strength. But, si

39、nce long ago, is employed the personnel disperses in the different profession and the domain, occupies by edge sine, does not have the explicit profession localization, does not have own profession organization and the academic organization. As for the profession division of labor, the profession st

40、andard, the profession intermediary organization without knowing where to begin mentions. Facing is economical and the high tech rapid development and the plane design relative lag aspect, many planes designs art researcher and is employed the personnel burning with impatience, requests the change p

41、resent situation in abundance, in order to own development space. I have one idea after the standing committee, thinks world highest design big prize must award China ancient times that for Qin country design copper cash style designer. Perhaps my idea certainly without truth. Uses the product quant

42、ity on one the design which long-time, accomplishes is multitudinous, again from uses these products the number with the people, as well as this design procrastinates the time long-time, this design thought excavates with the design idea development, this design causes discovery the rich cultural co

43、nnotation with using and so on uses to weigh the design achievement the various aspects looks, may say certainly 無出其右. Then, if must evaluate some one design big prize in world scope, natural right and wrong this not was. Therefore I think, our this few one " specialized " the judgement, not polite

44、said perhaps how in designs in this concept present each (includes me) also is studying crosses the threshold, remembers some person says one " the humanity always is the small ruler weighs the entire world with oneself, then thinks the world is this perhaps such ". Although we similarly can loud ex

45、press oneself the view and the opinion. But in such time I am willing to do one silence the student, I certainly am not say lets everybody all shut the upper mandible, only is the hope as far as possible avoids extreme the view, the instruction -like speech, as well as with has the obvious extreme s

46、poken language comments one design, discusses the manner treats each work, even if you think its indeed value. Certainly this only is individual tutelage question, but I think also has the necessity duplicate states. Has not been wrong, are many inside us all is designs the outstanding person, but s

47、uspends the own position only then can progress, at least is maintains, the design is thought manifest, the person must have the good thought only then has the good design. I believe even if is the place which the newlywed also has is worth us studies, dengsiner should be one group team, the unity l

48、ike one only then can supplementary. 廣告是為了某種特定的需要，通過一定形式的媒體，公開而廣泛地向公眾傳遞信息的宣傳手段。廣告有廣義和狹義之分，廣義廣告包括非經(jīng)濟(jì)廣告和經(jīng)濟(jì)廣告。非經(jīng)濟(jì)廣告指不以盈利為目的的廣告，又稱效應(yīng)廣告，如政府行政部門、社會(huì)事業(yè)單位乃至個(gè)人的各種公告、啟事、聲明等，主要目的是推廣；狹義廣告僅指經(jīng)濟(jì)廣告，又稱商業(yè)廣告，是指以盈利為目的的廣告，通常是商品生產(chǎn)者、經(jīng)營者和消費(fèi)者之間溝通信息的重要手段，或企業(yè)占領(lǐng)市場、推銷產(chǎn)品、提供勞務(wù)的重要形式，主要目的是擴(kuò)大經(jīng)濟(jì)效益。 廣告設(shè)計(jì)理念 　 “理念”——idea和eidos，它們均

49、出自動(dòng)詞idein（看），本義指“看見的東西”即形狀，轉(zhuǎn)義為靈魂所見的東西。 　　 初始含義——來源于感性認(rèn)識(shí)，具有非常豐富的含義，那是抽象化概念所無法表達(dá)的。因此，有的學(xué)者主張將這一概念漢譯為“相”是很有道理的。它的基本規(guī)定之一就是“由一種特殊性質(zhì)所表明的類”，是超越于個(gè)別事物之外并作為其存在根據(jù)的實(shí)在?，F(xiàn)代含義——概念被逐漸抽象化了，含義變窄但卻往不同層面發(fā)展。 　　 廣告設(shè)計(jì)理念——依照本意理解，顯然是關(guān)于廣告設(shè)計(jì)“是什么”的具體描述，不同的理念有大小高矮長短的區(qū)分，它們自身是永恒不變的。 傳媒，就是傳播各種信息的媒體。傳播媒體或稱“傳媒”、“媒體”或“媒介”，指傳播信息資訊的

50、載體，即信息傳播過程中從傳播者到接受者之間攜帶和傳遞信息的一切形式的物質(zhì)工具。 分類 第一類傳媒 　　利用 手勢、旗語、烽火，等直接簡捷直觀的互動(dòng)方法接受彼此的信息的方式是傳統(tǒng)的原始的傳媒的一種，它的特點(diǎn)是直觀快速，但受自然界條件的局限性較大，如天氣、光線、自然障礙物等。 第二類傳媒 　　包括信件、繪畫，文字、符號(hào)、印刷品、和攝影作品等。在這種信息交流方式中，信息的接受者要靠視覺感官接受信息，信息的發(fā)出者則開始使用一定的傳播設(shè)施和工具。 第三類傳媒 無論是信息的發(fā)出者還是接受者，都必須借助傳播設(shè)施。這類傳媒包括電話，唱片，電影，廣播，電視，手機(jī)通訊，等等。 　　 大眾傳媒視之為普通大眾所使用的傳媒。 第四類傳媒 　　互聯(lián)網(wǎng)傳媒，之所以單獨(dú)的將互聯(lián)網(wǎng)傳媒列為第四類傳媒是因?yàn)樗膫髅椒绞胶托畔⑤d體是有別于第三傳媒的，傳統(tǒng)意義上的傳媒在使用中具有一定的時(shí)間約束性和空間限制性，但只要接觸過星之傳媒的人都知道，網(wǎng)絡(luò)傳媒的靈活性和機(jī)動(dòng)性是其它媒介所不及的，它既不受地域和時(shí)間的限制，又可以第一時(shí)間在任何地點(diǎn)使用，其便捷性是有目共睹的。它也正是未來傳媒的主發(fā)展平臺(tái)。 媒體的功能 1、監(jiān)測社會(huì)環(huán)境 　　 2、協(xié)調(diào)社會(huì)關(guān)系 　　 3、傳承文化 　　 4、提供娛樂