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1、 Unit 1 1. 我是2000年上大學的，當時18 歲。 I went to college in 2000, when I’m 18. 這所大學成立于1949年，當年全國解放。 The college was founded in 1949, when the whole country was liberate. 2. 諾基亞，現(xiàn)在被普遍認為是世界上移動通信領(lǐng)域最大的公司，成立于1865。 Nokia, now commonly known as the largest corporation in the field of mobile communication

2、 in the world, was established in 1865. Google,在中國被稱為“谷歌”，是世界上最受歡迎的搜索引擎。 Google , known as “谷歌” in China , is the most popular search engine in the world. 3. 2008年，沃爾瑪在《財富》雜志富豪榜中排名世界第一。 In 2008, Fortune magazine ranked Wal-Mart as the largest corporation in the world. 2008年，花旗銀行在《財富》雜志富豪榜

3、中排名世界第八。 In 2008, Fortune magazine ranked the City Bank as the eighth largest corporation in the world. 4. 我們公司在全世界各個國家共有員工30多萬，是本地最大的跨國公司。 With a work face of more than 300000 employees all over the world, our company is the largest multinational corporation in this area. 這家公司有四個部門，工作效率很高

4、。 With its four departments, the company works efficiently. 5. 委員會由5個專家和8個員工構(gòu)成，是一個專業(yè)委員會。 The committee, which is a professional one, consists of five experts and eight employees. 聯(lián)合會是一個國際性組織，創(chuàng)建于1949年二戰(zhàn)之后。 The United Nations, which was founded in 1949 after the Second World War, is an i

5、nternational organization. 6. 這家公司今年的目標是要打開一個新的市場并提高銷售額。 The objectives of the company for this year are to open a new market and increase its sales. 他目前上網(wǎng)目標是要掌握一門熟練的技術(shù)。 His present objective is to master a skilful technique. Unit 2 1. 網(wǎng)絡(luò)營銷是指通過使用萬維網(wǎng)進行銷售和促銷。 By Internet marketing, we mean

6、we can use WWW for sale and promotion. 顧客滿意度調(diào)查指的是顧客對他們所買的物品的滿意情況進行調(diào)查。 By customer satisfaction survey, we mean studies to find out if buyers are satisfied with what they have bought. 2. 你可以嘗試用一種不同的方法來完成這項工作。 You can try using a difference way to finish this task. 我們可以嘗試通過減員來削減生產(chǎn)成本。 We can

7、try cutting down production cost by reducing staff members. 3. 你可以策劃一個產(chǎn)品發(fā)布會，人們可以得到更詳細的產(chǎn)品信息。 You can plan a product release, where people can give information to the product in detail. 你可以參加各種交易會，在那里你可以遇到潛在的合作伙伴。 You can attend all kinds of Trade Fair, where you can meet potential cooperation. 4

8、. 另一有效的營銷方式是創(chuàng)建一個產(chǎn)品的品牌形象。 Another effective approach to marketing is to create a brand image. 另一有效的保住你現(xiàn)有顧客的方法是使他們高興。 Another effective approach to keeping your existing customers is to make them happy. 5. 另一方面，你需要制定營銷計劃，以便你的營銷更有效。 On the other hand, you need to make a marketing plan so that

9、your marketing will be effective. 另一方面，你必須確保產(chǎn)品質(zhì)量，這樣顧客會對你的產(chǎn)品滿意并進一步購買你的產(chǎn)品。 On the other hand, you must ensure your product quality so that you customers will be satisfied with your product and buy more. 6. 通過打廣告，你可以吸引更多的人購買你的產(chǎn)品。 By advertising, you can attract more people to buy your products.

10、 通過了解顧客需求，你可以改進你的產(chǎn)品和服務(wù)。 By understanding customers need, you can improve your products and services. Unit 3 1. 當開發(fā)新產(chǎn)品時，營銷人員要鑒別消費者的需要。 When developing new products, marketers have to identify consumer needs. 當進行市場調(diào)查時，你要收集和分析有關(guān)消費者品位和愛好的信息。 When doing s market research, you have to collect

11、 information about consumer’s tastes and habits. 2. 如果你想節(jié)省錢就考慮買這件吧。 Consider buying the one if you want to save money. 如果有損你的眼睛就考慮放棄它吧。 Consider giving it up if it would do harm to your eyes. 3. 買這輛車頭裝配有雨傘的自行車，你外出時就免暴曬于太陽光下。 Buy this bike with an umbrella on it to satisfy your need to go ou

12、t without being exposed the sun. 買一個帶有mp3功能的手機，你就不用每天都帶著收音機來聽音樂了。 Buy a mobile phone with the function MP3 to satisfy your need to enjoy music without carrying such a big radio every day. 4. 無論你處于何種困境，你必須記住的一個重要的事情便是保持自信。 No matter what terrible situation you are in, one important thing that

13、you must keep in mind is to emphasize your USP -Unique Selling Proposition. 無論你找什么工作，你必須記住的一個重要的事情便是保持或提高你的形象。 No matter what kind of job you are looking for, one important thing that you must keep in mind is to emphasize your USP – Unique Selling Proposition. 5. 沒有多種顏色和形狀看過選擇，該產(chǎn)品缺乏競爭力。 Witho

14、ut optional colors and shapes, the product will lack competitiveness. 折扣不多，你公司的服務(wù)就顯得很貴了。 Without too much discount, your service will appear expensive. Unit 4 1. 在做職業(yè)規(guī)劃時，關(guān)鍵要明確自己能干什么。 When making a career plan, the key is to be clean about what you can do. 在求職時，關(guān)鍵要明確自己的興趣是什么。 When lookin

15、g for job, the key is to be clean about what your interests. 2. 如果要找份好工作，應(yīng)該盡可能多地收集相關(guān)信息。 If you want to find a good job, you should collect as much information as possible. 如果你是個商人，就應(yīng)該盡可能多結(jié)交些生意伙伴。 If you are a businessman, you should find as many partners as possible. 3. 這并不意味著你會贏。 It doesn’

16、t necessarily mean you will win. 有錢不一定幸福。 Money doesn’t necessarily bring happiness. 4. 俗語說的好，重要的不是輸贏而是參與。 As the old saying goes, it’s not winning or losing but participating that matters. 古人云，活到老學到老。 As the old saying goes, live and learn. 5. 眾所周知，他是電腦軟件方面的專家。 As we all known, he is

17、an expert in software. 俗話說:“時間就是金錢”。 As the proverb says, time is money. 6. 我希望這有助于保證產(chǎn)品質(zhì)量能滿足我們的要求。 I hope this can help ensure that the quality of the product can meet our demand. 這些措施有助于保證達到要求。 These measures can help ensure that the requirements are met. Unit 5 1. 談判技巧因人而已。 Negotiati

18、on skills vary from person to person. 談判結(jié)果各不相同。 Outcomes vary from negotiation to negotiation. 2. 無論發(fā)生什么，我們必須要馬上執(zhí)行我們的投資計劃。 Whatever happens, we have to carry out our investment plan immediately. 無論遇到什么困難，這項市場調(diào)查將按計劃開展。 Whatever difficulties we may meet with, the market survey is to be carried

19、 out as plan. 3. 在談判中，美方談判者比較急躁，而日方談判者則從容不迫。 During negotiation, American negotiators were impatient while Japanese negotiators were at ease. 一些公司通過廣告來吸引顧客，而另一些公司則采用免費贈送樣品的方式宣傳。 Some companies launch advertisements to attract more customers while others give out free samples. 4. 中美雙方的談判直到晚上9點才

20、結(jié)束。 The negotiation between the US and the China did not come to an end until 9 o’clock in the evening. 瑪麗直到這次談判失敗后才懂得作出適當讓步在談判中的重要性。 Marry did not realize the importance of making proper concession in negotiation until this negotiation failed. 5. 一個成功的談判者不但會出色地完成談判目標，還能與談判對手發(fā)展長期友好關(guān)系。 A success

21、ful negotiation does not only accomplish the negotiating plan successful, but also develops long-term relationship with the other party. 我喜歡和我的同事共事，不但因為他們教會了我我工作上的點點滴滴，還因為他們也是我生活中的好朋友。 I love working with my colleagues not only because they teach me a lot at work, but because they are good frie

22、nds in life. 6. 在談判中，良好的情緒被看作是談判有效進行的關(guān)鍵。 Having positive emotion is regarded as the key to carrying out a negotiation smoothly. 降低成本被看作是商家在競爭上取勝的其中一種有效策略。 Lowering cost is regarded as one of the effective strategies for companies to achieve success in the fierce competition. Unit 6 1. 根據(jù)合同，

23、賣方應(yīng)該為這次損失負責。 According to the contract, the seller should be responsible for the loss. 甲方應(yīng)負責合同貨物的投保。 Party A shall be responsible for the goods of the contract of insurance. 2. 這類因疏忽而引起的意外事件是能夠避免的。 Such accident arising from carelessness can be avoided. 因這種狀況所產(chǎn)生的南通很難處理。 The difficulties aris

24、ing from situations are very difficult to deal with. 3. 倘有火災(zāi)，請撥119電話。 In case of fire, call 119. 倘有大雪，航班將會推遲。 In case of heavy snow, the flight will be put off. 4. 由于交通嚴重堵塞，瑪麗沒能按時趕到這里。 Mary failed to arrive here on time due to the traffic jam. 如果甲方?jīng)]能按時交貨應(yīng)賠償乙方的損失。 Party A should compensate

25、for Party B’s loss if Party A fails to delivery the contracted goods on time. 5. 考慮到雙方長期建立的業(yè)務(wù)關(guān)系，我方同意降價。 Taking the long established business relationship between us into consideration, we agreed to reduce the price. 經(jīng)過30分鐘熱烈的討論，我們所有人都同意毀約。 After 30 minutes’ hot discussion, we all agreed to brea

26、k the contract. Unit 7 1. 對于那些想體驗英國生活和文化的人來說，這本《酒吧禮儀指南》非常有用。 For those who want experience British life and culture, the Guide to Pub Etiquette is very useful. 對于那些想在海外開拓市場的商人來說，了解當?shù)氐奈幕苡斜匾? For those who want to open new markets overseas, an understanding of local culture is necessary. 2. 我們

27、為新同事舉辦一個聚會，以示友善。 We held a party for our new colleagues as a gesture of friendship. 他送她一束花以示同情。 He sent her a bunch of flowers as a gesture of sympathy. 3. 沒有有效的溝通，這件事情很難辦成。 Without effective communication, it’s hard to get the done. 沒有共同的文化背景，人們很容易產(chǎn)生誤解。 Without shared culture, it’s very ea

28、sy for people to misunderstand each other. 4. 在一個國家是良好的禮儀，在另一個國家也許不適用了。 Good manners in one country many not apply in another (country). 這項規(guī)則不是所有情況都適用。 This rule cannot be applied to every case. 5. 如果現(xiàn)在放棄，這樁生意就會泡湯。 Give up now and you’ll lose this deal. 該中國人送鐘，你就犯了大忌。 Give a clock to a Chi

29、nese as a gift and you’ll make s serious mistake. Unit 8 1. 知道不能按時完成任務(wù)，他拒絕承擔那個項目。 Knowing that he couldn’t finish it in time, he refused to undertake the project. 意識到自己錯了，她立刻向顧客道歉。 Realizing his mistake, she apologized to the customer immediately. 2. 商業(yè)道德的核心包括責任和正直。 The core of business ethi

30、cs includes both responsibility and integrity. 企業(yè)采取進一步措施提高員工和他們家人的生活質(zhì)量。 Corporations take further steps to improve the quality of life for both employees and their families. 3. 這反映了商業(yè)道德在公司產(chǎn)生作用的程度。 This reflected the degree to which business ethics produce its effect on a corporation. 跨國公司是我們希

31、望能實現(xiàn)目標和夢想的地方。 Multinational companies are places to which we expect to reach out goals and realize our dream. 4. 鼓勵學生為西部的發(fā)展作出貢獻。 The students are encouraged to make contributions to the development of the west. 鼓勵企業(yè)制定商業(yè)行為規(guī)范。 Businesses are encouraged to set up their codes of business conducts.

32、 5. 許多專家堅持認為這個經(jīng)濟項目是引起物價高漲的唯一原因。 Many experts insist that this economic program should be the only answer to high prices. 我們建議成立一個商業(yè)委員會。 We suggest that a commercial committee should be set up. Unit 9 1. 接任這份工作之前你必須接受相關(guān)考核。 You must take some related tests before you take up the job. 參加會

33、議之前，你必須完成這份報告。 You must finish this report before you attend the meeting. 2. 假如能成為公司的一員，我將忠于我的工作。 If I can because an employer of the company, I will work faithfully. 假如總公司擴大業(yè)務(wù)，我們將改變招聘計劃。 If the head company expands its business, we will change the plan for recruiting. 3. 廣告是商家最廣泛使用的推銷手段。 Ad

34、vertising is the most widely used promotional tool by producers. 今年，環(huán)保是所有企業(yè)最廣泛關(guān)注的問題。 Environment protection is the most concerned problem of al companies this year. 4. 公司的經(jīng)理也稱為總指揮。 The manager of company is also called the general leader. 人力資源也稱為最寶貴的財富。 Human resources are also called the mo

35、st valued wealth. 5. 成功完成這項任務(wù)的一個方面是團隊合作。 One aspect of finishing the task successfully is team work. 我們進一步合作的一個方面是我方可以幫助你方培訓員工。 One aspect of our further cooperation is that we can help to train your employee. 6. 一旦爆發(fā)經(jīng)濟危機，小企業(yè)會受到大沖擊。 Once the economic crisis breaks out, small business will suf

36、fer greatly. 一旦簽下合同，雙方就必須履行義務(wù)。 Once the contract has been signed, the two parties should undertake the obligations. Unit 10 1. 做一名好的銷售員并不想聽上去那么簡單。 Being a good salesman is not as easy as it sounds. 這個報價并不像他們所承諾的那么低。 The quotations are not as low as they promised. 2. 請告知你方是否會把貨物退回。 Pleas

37、e inform you whether you’ll return the goods. 請允許我代表公司因裝運的延誤向各位表示道歉。 Please let me apologize for the delay in shipment on behalf of the company. 3. 如果站在老板的立場看，還是有改進的余地。 There is room for improvement if you see your boss’s side. 從顧客的角度看，我們應(yīng)提供免費配套服務(wù)。 We should offer a free back up service to c

38、ustomer if we see customer’s side. 4. 盡快拿出解決這個問題的辦法，否則你就會被解雇。 Find a solution to this problem as soon as possible, or you will be dismissed. 要樂于學習新技能，否則你就會落后。 Always be willing to learn a new skill, or you’ll fall behind. 5. 我想大量訂貨是因為我看到了目錄表而不是價格。 I want to place a large order because I see t

39、he catalogue instead of the price. 得用信用卡而不是用現(xiàn)金支付。 You have to pay by credit card instead of cash. 6. 我們要學著在不利情況下盡量少損失。 We must learn how to reduce the loss in a less than perfect situation. 經(jīng)理們通常最大可能地利用機會同各階層人員打交道。 Managers usually make the most of the opportunity to deal with people at all levels.