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1、Unit 5 Inside advertising Using language Keeping advertisers honest Solutions The law Advertising organisation Complaints organization The consumer Whats the general idea of Para.1? All advertisers are not good or honest people.Fortunately, we have developed some ways to control advertising. What is

2、 the purpose of this passage? To raise our awareness of protecting ourself from false advertising Keeping advertisers honest Problem + Fortunately, most countries.(過(guò)渡句) Solutions The law Advertising organisation Complaints organization The consumer Solution 1 The law 1. Please list the legal restric

3、tions on ads. No ads at inappropiate times or in insuitable places. No advertising alcoholic drinks or tobacoo. No making false statements about products. No promoting immoral or harmful behaviour. 2. Can you add more to the list? Solution 2 Advertising organizations 1. What do they do to make sure

4、ads are ethical (morally correct)? educate and support their members make rules for everyone in the organization to follow 2. What does a code of ethics refer to? 3. Do you think the language in the ad meet codes of ethics? exaggerate its effect mislead people to lose weight in an unhealthy way Solu

5、tion 3 Complaints organization 1.How does a consumer make a complaint about false advertising? complain to the organization give reasons for the complaint 廣電總局的投訴電話為010-86091111 2. How does the organization handle consumer complaints? 1) evaluate the complaint 2) reject the complaint or recall the a

6、d Solution 4 The consumer 1. What does“Buyer Beware”mean? 2. How can we make it? We need be edcated so we can judge the claims for ourselves. the statements from advertisers Show time Suppose you are a consumer and a clerk in an advertising complaints board, please make up a dialogue of a complaint

7、about one of the false ads in the passage. Consumer: complain to the organization give reasons Clerk: evaluate the complaint reject the complaint or recall the ad 1. persuade sb to behave in certain ways 2. go to a lot of trouble and expense to do sth 3. false advertising 4. prevent sb (from) promot

8、ing immoral behavior 5. ban sth altogether 6. for this reason 7. give reasons for sth 8. make rules for everyone to follow 9. say bad things about. 10. be honest and truthful about 11. get made=be made 12. make a complaint /complain to sb about sth 13. when it comes to sth 14. judge the claims for o

9、neself 15. be flooded with advertisements 16. educate sb sbout sth Homework Make up a dialogue of a complaint on the phone between a consumer and a clerk in the complaints organization. Keeping advertisers honest Problem + Fortunately, most countries.(過(guò)渡句) Solutions The law Advertising organisation Complaints organization The consumer Protect ourselves and avoid being fooled Thank you for listening !