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1、( (模塊四模塊四 高一下學(xué)期高一下學(xué)期) )Word PowerAdvertisingBLANK-FILLING _ (advertise) are an important part of life. They use lots of _ (attract) pictures and _ (excite) languages to sell products or services. _(general) speaking, there are two main types:_ (commerce) ads and PSAs. They do not always tell you the

2、 _ (true). We should be _(care).AdvertisementsattractiveexcitingGenerallycommercialtruthcarefulQuestion: How are these new words formed? MORE EXAMPLES:Rootderivatives/new wordshealthinterestdependusedifficultweekhealthyinterestingdependentusefuldifficultyweeklyCOMPETITION:Think more words that are c

3、reated this way.Which group can win ?The group that has the most words wins.HOW TO FORM ADJECTIVE FROM NOUNS AND VERBS?Wu Ping: Do all ads play tricks on people?Wu Hong: No. PSAs use some of the same methods as commercial ads, like attractive pictures and exciting languages, but they are not meant t

4、o trick merce n. commercialattract v. attractiveexcite v. excitingUsing suffixesNoun +y +ly +ic +al +ous +fulhealth healthyweek weeklyhero heroicnation nationaldanger dangeroushelp helpfulVerb +ed +ing +able +iveamaze amazedexcite excitingenjoy enjoyableattract attractiveCan you think of more exampl

5、es?EXERCISE: BEST CLOTHING SHOPPossible answers:(1) lovely (2) attractive (3) boring (4) energetic (5) friendly (6) enjoyable(7) lucky (8) fantastic Lets learn more about suffixes.SuffixMeaningExamples (adj.)-icalhaving the quality of-ablehaving the quality of-ouslike, full of-fulcharacterized by-le

6、sswithoutmedical,electricalenjoyable,reasonabledangerous,adventurousjoyful,mouthful cloudless,hopelessWord Puzzlecom m ercial1. commerce 2. health 3. hero 4. attraction 5. help 6. excitement 7. origin 8. danger12345678Hidden wordFood and _ are quite important to our human beings.用所給單詞的形容詞形式填空用所給單詞的形

7、容詞形式填空h e a l t h yh e r o i ca t t r a c t i v eh e l p f u le x c i t i n go r i g i n a ld a n g e r o u sclothing Active show Suppose you are a book seller. You want your customer to buy a new book called English Literature. How can you make your customer buy it? Make a dialogue with your partne

8、r and then have it presented.learn more about sales and marketingUSEFUL EXPRESSIONS:ProductMarket researchSales and marketingSales/marketing departmentConsumersMarket shareSales targetSales figuresWhat do they mean?Can you have a guess?q sales/marketing departmentq consumersq market shareq sales tar

9、getsq sales figuresq market research消費(fèi)者消費(fèi)者市場(chǎng)份額市場(chǎng)份額銷(xiāo)售目標(biāo)銷(xiāo)售目標(biāo)銷(xiāo)售量銷(xiāo)售量市場(chǎng)調(diào)查市場(chǎng)調(diào)查銷(xiāo)售銷(xiāo)售/營(yíng)銷(xiāo)部門(mén)營(yíng)銷(xiāo)部門(mén)PRACTICE: BPossible answers:(1)market share (2) sales figure(3) consumers (4) market research (5) sales/marketing department (6) sales target Exercise for consolidation I want to buy some milk _ from the shop. _of m

10、ilk usually go up during this time. I like Fresh milk very much because this band is really u_ . Recent sales _ show that it is popular among _. The shop also gives much _ of 10 per cent for cash. Why dont you have a try?productsSalesniquefiguresconsumersdiscountFill in the blanksHOMEWORK1. Memorize the words and phrases learnt in this section.2. Make good preparations for Grammar and Usage.