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1、Unit1 AdvertisingUnit1 AdvertisingWelcome to the unitWelcome to the unitWhich advertisementdo you like best?BRAINSTORMING:1 Where can we find these ads?2 Why do you like these ads?On billboards,on the Internet, in newspapers/Magazines, on TV , in leaflets, or in buses etc.They are quite interesting,

2、 creative and we can get some useful information from them.DISCUSS AND SPEAK:Read the instructions and focus on the six posters.Try to answer these questions: What image(s) can you see on each poster?What can you read on each poster?What can you learn from each poster?OBSERVATION: Observe the six pi

3、ctures on Page 1. Try to divide them into two parts.Ads for public issues(Commercial Advertisements)Ads for salesPublic service Advertisements (PSAs) Project Hope Earth DaySay No to drugsSoftwareOxlin AirlinesSoft shine shampooAds are playing an important role in our daily Ads are playing an importa

4、nt role in our daily lives.lives.Discussions:Discussions:Which advertisements make you want to Which advertisements make you want to buy a product or service? Why?buy a product or service? Why? Which advertisement make think about Which advertisement make think about problem in society or about peop

5、le who need problem in society or about people who need help? Whyhelp? Why Do you believe that advertisements tell theDo you believe that advertisements tell the complete truth?complete truth?Why or why not?Why or why not?MORE ADS FOR YOU TO DISCUSS:Protect water,Protect ourselves.Can you think abou

6、t a good slogan for each ad?Never delete GreenKeep it Forever!Sedal ShampooEverything is possible!Taiwan,China!Cherish your life!Enjoy your music,Enjoy your Sony!Shoes can fly!So do your dreams! The taste is great. 味道好極了。 I lovin it! 我就喜歡！ Feel the new space. 感受新境界。 The choice of a new generation. 新

7、一代的選擇。 No business too small, no problem too big.沒有不做的小生意，沒有解決不了的大問題。 Take toshiba, take the world. 擁有東芝，擁有世界。 Good to the last drop. 滴滴香濃,意猶未盡 。 Obey your thirst. 服從你的渴望 。 雀巢咖啡麥當(dāng)勞三星電子百事可樂IBM東芝電子麥斯威爾咖啡雪碧ACTIVE-READING:Listen to the material on Page 94 and try toanswer these questions:1 Whats the ad

8、about?2 What types of things will the stories be judged on?3 What should Ss pay attention to when writing the story?4 Why is it good for Ss to enter English writing competitions?Refer to the answers.1 Whats the ad about?2 What types of things will the stories be judged on?3 What should Ss pay attent

9、ion to when writing the story?4 Why is it good for Ss to enter English writing competitions?Possible Answers:It is about the senior high schools English writing competition.They will be judged on how well they are researched and if they are creative and imaginative.Grammar,punctuation and spelling.I

10、t challenges them to improve their Englishlanguage skills and gives them a chance to win a prize.Mini-writing:Choose one ad and write something to promote your service or products.Gym!HOMEWORK1 Look for more interesting ads and show them to your classmates next time.2 Make good preparation for Readi

11、ng part.Thanks!Bye-bye!Poster 1Poster 1The first poster is intended to The first poster is intended to make make people aware of the importance of Project people aware of the importance of Project Hope.Hope. It makes people realize that there It makes people realize that there are still a lot of chi

12、ldren dropping out of are still a lot of children dropping out of school for economic reasons. It calls upon school for economic reasons. It calls upon people to do something to help children in people to do something to help children in poor areas. The poster makes us aware of poor areas. The poste

13、r makes us aware of the needs of other peoplethe needs of other people. .Poster 4Poster 4This poster strikes us a lot. It is trying to This poster strikes us a lot. It is trying to show us that the birds have nowhere else show us that the birds have nowhere else to build their nets. They have to bui

14、ld their to build their nets. They have to build their nets in the sky because all the trees have nets in the sky because all the trees have been cut down. It sends us a serious been cut down. It sends us a serious warning and tells us that warning and tells us that we should we should protect the e

15、nvironmentprotect the environment from now on. from now on. Poster 5 Poster 5 Taking drug is harmful both to the Taking drug is harmful both to the people who take drug and their family.people who take drug and their family. If If someone takes drugs, he will become someone takes drugs, he will beco

16、me seriously ill. This poster is intended to seriously ill. This poster is intended to educate people about health and educate people about health and problems in society and calls on people problems in society and calls on people to make an anti-drugs campaign and it to make an anti-drugs campaign

17、and it also tell us not to ignore the problem also tell us not to ignore the problem around us.around us.Poster 2 Poster 2 This poster is intended to sell his product to This poster is intended to sell his product to the persons who want to study on the the persons who want to study on the puter. Wi

18、th the persuasive words ”special With the persuasive words ”special discount” and images to attack Peoples discount” and images to attack Peoples attention, people would buy some cheap attention, people would buy some cheap learning software. Sometimes this will help learning software. Sometimes thi

19、s will help you. But sometimes dont. In our acturalyou. But sometimes dont. In our actural life., life., if you want to study, I think you can learn if you want to study, I think you can learn something well without learning software. On something well without learning software. On the contrary, if

20、you have learning software, you the contrary, if you have learning software, you are not sure to learn something well. are not sure to learn something well. Poster 3Poster 3This poster is This poster is a commercial advertisement. It a commercial advertisement. It offer the airline serviceoffer the

21、airline service. It uses “I live to fly with . It uses “I live to fly with OxlinOxlin Airlines. Taking airlines is a fast way to Airlines. Taking airlines is a fast way to get to another place. In this way can much of get to another place. In this way can much of time be saved.time be saved.Poster 6

22、Poster 6This poster is targeting young people This poster is targeting young people especially girls, because they pay more especially girls, because they pay more attention to their appearance. It uses attention to their appearance. It uses persuasive words “Shine that lasts fro persuasive words “Shine that lasts fro days” successfully days” successfully to persuade young to persuade young people to buy this shampoopeople to buy this shampoo. .