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1、( (模塊四模塊四 高一下學期高一下學期) )Project Developing an ad campaignProject 1Developing an ad campaignLEAD-IN From the two groups of pictures, we can see that ads can be seen everywhere and they are playing a very important part in our daily life. COMPREHENSIONLISTEN AND UNDERSTAND1. What is an ad campaign?2. W

2、hat media can you use in an ad campaign?3. What questions should we first consider?An ad campaign is an organized programme ofadvertisements using various kinds of ads to reach a particular audience.We can use different kinds of media, including newspapers, magazines, televisions, billboards, mailin

3、g, etc.1. Who is the audience for your ad campaign?2. What do you want your ad campaign to say?3. How do you reach your audience?To build an ad c_Step One*have a clear g_ and t_ audience in mind;*do a little r_ and you can c_ right m_ for the right people.Step Two*gather i_ from your research;*It is

4、 important to always try to a_ to the wayThe audience will r_.Step Three*use different m_ to get your message a_*decide what a_ you want to use to r_ your audience.ampaignoalargetesearchreateessagenformationppealeactediacrosspproacheachReading for detailed information:MAIN IDEA OF EACH PARAGRAPHPara

5、. 1Para. 2Para. 3Para. 4the definition of an ad campaign/ what an ad campaign meansthe target audience and how to determine the target audiencewhat the ad campaign sayshow to reach the target audience READ AND UNDERSTAND 1.Why is anti-smoking chosen as the subject of the ad campaign?2. What is the m

6、ain aim of the anti-smoking campaign?Every year millions of people around the world die due to smoking, which causes great damage to the welfare of the people. There are huge numbers of smokers in Asia.The main aim is to discourage young people from smoking. READ AND UNDERSTAND 3. How can high-schoo

7、l teenagers be convinced not to start smoking?We will educate them about the bad effects of smoking and how smoking affects those people surrounding them. We will show how smoking is not cool or attractive, etc. LANGUAGE FOCUSES USEFUL WORDS AND EXPRESSIONS reachhave sth. in mindfigure out employdet

8、erminein advanceappeal to reactcare aboutbe concerned withpersonallyget acrossput together USEFUL WORDS AND EXPRESSIONS due to poisonous chemicalslung cancerdiscourage from convinceurgegive upinform aboutshock into related toHOMEWORK1. Finish Ex. B1 and B2 on Page 91.2. Write a short passage using the phrases listed.