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1、Unit 9 AdvertisingUnit 9 Advertising課文課文詞組詞組1-56-11譯文譯文完成句子完成句子（.1.1）1-45-8漢譯英漢譯英(I.2 P81)中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 Advertising Advertising is an important way of promotion in commercial business. W h a t i s a n a d v e r t i s e m e n t ? Advertisements are used to send commercial information about some

2、commodities or services to the public. 中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 Advertising Advertising is an important way of promotion in commercial business. W h a t i s a n a d v e r t i s e m e n t ? Advertisements are used to send commercial information about some commodities or services to the public. 廣告是商品交易中一種重要

3、的促銷手廣告是商品交易中一種重要的促銷手段。段。中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 Advertising Advertising is an important way of promotion in commercial business. W h a t i s a n a d v e r t i s e m e n t ? Advertisements are used to send commercial information about some commodities or services to the public. 什么是廣告？什么是廣告？中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Uni

4、t 9 Advertising Advertising is an important way of promotion in commercial business. W h a t i s a n a d v e r t i s e m e n t ? Advertisements are used to send commercial information about some commodities or services to the public. 廣告被用來(lái)向公眾傳遞一些產(chǎn)品和服廣告被用來(lái)向公眾傳遞一些產(chǎn)品和服務(wù)的信息。務(wù)的信息。中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 Adver

5、tising If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion. 中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)U

6、nit 9 Advertising If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion. 如果

7、在周六要舉行一場(chǎng)時(shí)裝秀如果在周六要舉行一場(chǎng)時(shí)裝秀中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 Advertising If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you a

8、re doing an advertising promotion. 而你畫了一個(gè)寫有而你畫了一個(gè)寫有“周六將在展覽中周六將在展覽中心上演一場(chǎng)時(shí)裝秀心上演一場(chǎng)時(shí)裝秀”的牌子，的牌子，中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 Advertising If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign

9、 on the back of an elephant and walk it into town, that means you are doing an advertising promotion. 那就是一個(gè)廣告。那就是一個(gè)廣告。中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 Advertising If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an adverti

10、sement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion. 如果你把這個(gè)牌子放在一頭大象背上，如果你把這個(gè)牌子放在一頭大象背上，中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 Advertising If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhib

11、ition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion. 牽著它進(jìn)城，牽著它進(jìn)城，中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 Advertising If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion S

12、how coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion. 那就意味著你在進(jìn)行廣告促銷。那就意味著你在進(jìn)行廣告促銷。中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 Advertising Advertising is bringing products or services

13、 to the attention of potential and current customers by means of sending brochures, flyers or mails, showing posters or newspaper ads, making radio, TV or the Internet commercials and so on.中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 Advertising Advertising is bringing products or services to the attention of potential and

14、current customers by means of sending brochures, flyers or mails, showing posters or newspaper ads, making radio, TV or the Internet commercials and so on.通過(guò)發(fā)送宣傳冊(cè)、傳單或信函廣告，展示廣告通過(guò)發(fā)送宣傳冊(cè)、傳單或信函廣告，展示廣告牌、報(bào)紙廣告，做收音機(jī)、電視或互聯(lián)網(wǎng)商業(yè)牌、報(bào)紙廣告，做收音機(jī)、電視或互聯(lián)網(wǎng)商業(yè)廣告等途徑，使某些產(chǎn)品或服務(wù)引起潛在的以廣告等途徑，使某些產(chǎn)品或服務(wù)引起潛在的以及現(xiàn)有的客戶的注意。及現(xiàn)有的客戶的注意。中職教材英

15、語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 Advertising Brochures can contain a great deal of information if designed well. Mails can be sent directly to selected customers. Most adults read newspapers, so putting ads in newspapers is a common way of advertising.中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 Advertising Brochures can contain a great deal o

16、f information if designed well. Mails can be sent directly to selected customers. Most adults read newspapers, so putting ads in newspapers is a common way of advertising.如果設(shè)計(jì)得好的話，宣傳冊(cè)可包含大如果設(shè)計(jì)得好的話，宣傳冊(cè)可包含大量信息。量信息。中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 Advertising Brochures can contain a great deal of information if desig

17、ned well. Mails can be sent directly to selected customers. Most adults read newspapers, so putting ads in newspapers is a common way of advertising.郵寄廣告可以直接寄到經(jīng)過(guò)選擇的客郵寄廣告可以直接寄到經(jīng)過(guò)選擇的客人手里。人手里。中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 Advertising Brochures can contain a great deal of information if designed well. Mails can be

18、 sent directly to selected customers. Most adults read newspapers, so putting ads in newspapers is a common way of advertising.大多數(shù)成年人都讀報(bào)紙，大多數(shù)成年人都讀報(bào)紙，中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 Advertising Brochures can contain a great deal of information if designed well. Mails can be sent directly to selected customers. Mo

19、st adults read newspapers, so putting ads in newspapers is a common way of advertising.所以報(bào)紙上刊登廣告是一種常見的廣所以報(bào)紙上刊登廣告是一種常見的廣告途徑。告途徑。中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 Advertising Posters can be very powerful in places where the customers notice them. Interesting colorful ones will appear new to passers-by. 中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)U

20、nit 9 Advertising Posters can be very powerful in places where the customers notice them. Interesting colorful ones will appear new to passers-by. 在顧客看到的地方，招貼廣告的作在顧客看到的地方，招貼廣告的作用是有力度的。用是有力度的。中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 Advertising Posters can be very powerful in places where the customers notice them. Intere

21、sting colorful ones will appear new to passers-by. 多彩有趣的招貼畫會(huì)使路人耳目一新。多彩有趣的招貼畫會(huì)使路人耳目一新。中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 AdvertisingA m a j o r a d va n t a ge o f ra d i o announcements is that they are usually cheaper than television ads, and many people still listen to the radio, for example, when they are in tax

22、ies or in their own cars.中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 AdvertisingA m a j o r a d va n t a ge o f ra d i o announcements is that they are usually cheaper than television ads, and many people still listen to the radio, for example, when they are in taxies or in their own cars.收音機(jī)里的廣告的主要優(yōu)點(diǎn)是它們比收音機(jī)里的廣告的主要優(yōu)點(diǎn)是它們比電視廣

23、告便宜，電視廣告便宜，中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 AdvertisingA m a j o r a d va n t a ge o f ra d i o announcements is that they are usually cheaper than television ads, and many people still listen to the radio, for example, when they are in taxies or in their own cars.很多人仍然聽收音機(jī)廣播，很多人仍然聽收音機(jī)廣播，中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 Advert

24、isingA m a j o r a d va n t a ge o f ra d i o announcements is that they are usually cheaper than television ads, and many people still listen to the radio, for example, when they are in taxies or in their own cars.比如當(dāng)他們?cè)诔鲎廛嚿匣蛘咴陂_車的比如當(dāng)他們?cè)诔鲎廛嚿匣蛘咴陂_車的時(shí)候時(shí)候中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 Advertising TV commercials are

25、 usually very expensive. But it is said that ads on TV have a very good effect because TV is becoming more and more popular. 中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 Advertising TV commercials are usually very expensive. But it is said that ads on TV have a very good effect because TV is becoming more and more popular. 電

26、視廣告通常很貴，電視廣告通常很貴，中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 Advertising TV commercials are usually very expensive. But it is said that ads on TV have a very good effect because TV is becoming more and more popular. 但是據(jù)說(shuō)電視廣告效果很好，但是據(jù)說(shuō)電視廣告效果很好，中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 Advertising TV commercials are usually very expensive. But it is

27、 said that ads on TV have a very good effect because TV is becoming more and more popular. 因?yàn)殡娨曌兊迷絹?lái)越流行。因?yàn)殡娨曌兊迷絹?lái)越流行。中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 AdvertisingAds can more or less make consumers change their attitudes toward some products or services. Advertising plays an important role in the commercial business

28、.中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 AdvertisingAds can more or less make consumers change their attitudes toward some products or services. Advertising plays an important role in the commercial business.廣告或多或少能改變顧客對(duì)一些產(chǎn)品廣告或多或少能改變顧客對(duì)一些產(chǎn)品和服務(wù)的態(tài)度。和服務(wù)的態(tài)度。中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 AdvertisingAds can more or less make consumers c

29、hange their attitudes toward some products or services. Advertising plays an important role in the commercial business.廣告在商業(yè)中起著很重的作用。廣告在商業(yè)中起著很重的作用。中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 Advertising However, it is known that some ads give false information to mislead consumers. Some famous persons sometimes appear in ad

30、s to tell how wonderful a product is.中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 Advertising However, it is known that some ads give false information to mislead consumers. Some famous persons sometimes appear in ads to tell how wonderful a product is.然而，眾所周知，一些廣告也會(huì)傳遞然而，眾所周知，一些廣告也會(huì)傳遞虛假的信息來(lái)誤導(dǎo)消費(fèi)者。虛假的信息來(lái)誤導(dǎo)消費(fèi)者。中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit

31、9 Advertising However, it is known that some ads give false information to mislead consumers. Some famous persons sometimes appear in ads to tell how wonderful a product is.一些名人會(huì)出現(xiàn)在廣告里，說(shuō)某產(chǎn)品一些名人會(huì)出現(xiàn)在廣告里，說(shuō)某產(chǎn)品是如何地好，是如何地好，中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 AdvertisingThey help to make us believe that if we buy their pro

32、ducts, we will be happier, healthier, more attractive, more popular, more successful, etc. 中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 AdvertisingThey help to make us believe that if we buy their products, we will be happier, healthier, more attractive, more popular, more successful, etc. 他們幫助（商家）使我們相信，如果他們幫助（商家）使我們相信，如果買了他

33、們的產(chǎn)品，買了他們的產(chǎn)品，中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 AdvertisingThey help to make us believe that if we buy their products, we will be happier, healthier, more attractive, more popular, more successful, etc. 我們就會(huì)更快樂(lè)，更健康，更吸引人，我們就會(huì)更快樂(lè)，更健康，更吸引人，更出名，或者更成功等等。更出名，或者更成功等等。中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 AdvertisingIn fact, what they want i

34、s just to make us pay more money. So, it is necessary that we make sure what is real and what is false in the ads.中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 AdvertisingIn fact, what they want is just to make us pay more money. So, it is necessary that we make sure what is real and what is false in the ads.事實(shí)上，他們只不過(guò)是想讓我們付事實(shí)

35、上，他們只不過(guò)是想讓我們付更多的錢。更多的錢。中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 AdvertisingIn fact, what they want is just to make us pay more money. So, it is necessary that we make sure what is real and what is false in the ads.因此，確認(rèn)廣告中什么是真的，什么因此，確認(rèn)廣告中什么是真的，什么是假的就十分必要了。是假的就十分必要了。中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 Advertisinguseful expressions:1.be us

36、ed to do2. the public3.fashion show4. to walk sb to walk 動(dòng)物動(dòng)物5. bringto the attention of被用來(lái)被用來(lái)公眾，大眾公眾，大眾時(shí)裝表演，時(shí)裝秀時(shí)裝表演，時(shí)裝秀帶領(lǐng)某人走帶領(lǐng)某人走趕著，牽著趕著，牽著使使引起引起的注意的注意中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 Advertising6. by means of7.a great deal of8. more or less9.play an important role 10. it is known that11. make sure借助于，通過(guò)借助于，通過(guò)大量

37、的大量的或多或少或多或少起重要的作用起重要的作用眾所周知眾所周知確認(rèn)，保證確認(rèn)，保證中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 AdvertisingI.Language Study(P81 1.)1) This museum will be open to the _ next week.2) Reading practice has a very good_ on our English study.3) The doors in this building will_ white.4) This pop star _ on television every Sunday.publiceffec

38、tbe paintedappears中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 Advertising5) _ you are, you must do your best.6) She_ a white silk skirt for the party.7) We should pay more _to the new words in the textbook.8) The new classroom building which _ by a young engineer is the highest building on the campus.Whereverselectedattentionwas designed 中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 Advertising2.(P 81)）或多或少）或多或少）起重要作用）起重要作用）借助于）借助于）大量的）大量的）實(shí)際上）實(shí)際上）確認(rèn)，保證）確認(rèn)，保證more or lessplay an important roleby means ofa great deal ofIn factmake sure中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)Unit 9 Advertising2020