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1、 Unit 2 The United Kingdom Ⅰ.閱讀理解 A Bring any group of business owners or managers together，ask them the best way to promote their organizations，and you'll get different answers.That comes as no surprise.When it comes to promoting a business，trying to find the single choice is rarely wise.You'll

2、 see business owners and managers try radio advertising.When that doesn't produce the results they want，they'll change to sending direct mail.When that doesn't create a jump in sales，they'll buy TV commercials.When that falls short of their expectations，they'll try a new online strategy...and it goe

3、s on and on. For most companies，the best approach is a mix of different channels，organized in ways that allow each to build upon the others.The channel that will work best in a given situation depends on a lot of factors，including the company itself，its audience，the message being conveyed，the envir

4、onment，and many more. Just that radio worked well for a company's last effort doesn't mean that TV advertising wouldn't be a better choice this time.Or maybe the right channel is direct mail.There's no simple answer，because there are so many variables. If your audience is broad，then maybe radio or

5、newspaper advertising is the right choice.If you're targeting a carefully defined group, such as former customers，direct mail or email will probably perform better. There are two important lessons here.The first is not to concentrate on trying to find a single channel that will serve all of the com

6、pany's needs，because it just doesn't exist.The second lesson is that before you spend the first dollar to promote your business，you need to do more than a little learning.You'll really need to understand your customers，your marketplace，your competitors，and the environments in which you do business.A

7、nd you need a good understanding of what makes one marketing channel right for one situation，but not another. [語(yǔ)篇解讀]　本文為一篇說(shuō)明文。作者介紹了公司常用的促銷策略。 1．According to Paragraph 1，there are no . A．cheap ads　　　　 B．unsuccessful ads C．perfect ads D．a(chǎn)llpurpose ads 解析：推理判斷題。根據(jù)第一段可知，如果把公司老板或經(jīng)理們聚在一起問(wèn)他們促銷

8、的最佳方法，他們會(huì)有不同的答案。這不足為奇。為了達(dá)到他們預(yù)想的促銷效果，公司不斷采取不同的方式做廣告。由此可推出：沒(méi)有完美的廣告，故答案為C項(xiàng)。 答案：C 2．What is the best way to promote a business? A．Using a channel that serves all of your budget. B．Putting ads on various channels at the same time. C．Creating an ad that appeals to all your customers. D．Advertising o

9、n a channel available to consumers. 解析：事實(shí)細(xì)節(jié)題。根據(jù)第二段第一句可知促銷的最好方法是：同時(shí)使用不同的方式做廣告。故答案為B項(xiàng)。 答案：B 3．When it comes to choosing an ad for a business，we should . A．stay away from TV advertising B．choose it based on the specific situation C．a(chǎn)dvertise on the radio or on the newspaper D．choose it a

10、ccording to your customers' budget 解析：推理判斷題。根據(jù)第三段可推知：在選擇廣告形式時(shí)要具體情況具體分析，不能一概而論。故答案為B項(xiàng)。 答案：B 4．Before deciding on a marketing channel，you need to . A．a(chǎn)sk for your customers' advice B．compare different advertising C．realize the problems with your business D．make research on all related f

11、actors 解析：推理判斷題。根據(jù)第二段第二句及最后一段第三、四句可推知：在決定營(yíng)銷方式前，要對(duì)所有相關(guān)要素進(jìn)行研究，故答案為D項(xiàng)。其他選項(xiàng)均未被提及，故被排除。 答案：D B Crying is the sign of the rawest of human emotions.We cry when we can't hold inside what we feel any more.We cry when we're at our best，and when we're at our worst.By the way，I mean all of us.Men included.

12、 But we never see other men cry.In no western culture has it ever been acceptable for men to shed (流淚) more than a single tear，and even then it's reserved for grand victories，defeats and deaths.Dutch research suggests that women cry between three and five times more than men.Generally men and women

13、cry over the same things—deaths，breakups and homesickness，primarily，but researchers believe that men cry more often than women when it comes to positive events. I want to admit I'm a bit of a cryer.However，having never really experienced deaths in my life，a few weeks ago I experienced what it mean

14、s to really，truly，pour my heart out in tears. See，my dog—and 24/7 companion—was killed by a car right outside my house.Being a witness to this painful event left me in shock for a good hour，but then the floodgates opened.Over the next 48 hours，I might have cried 20 times.Once or twice I crouched(蹲)

15、 on the floor with my head in my hands and tears were the only outlet. It is suggested in the book Adult Crying：A Biopsychosocial Approach that there's certain pleasure in crying.It helps ease stress when there is no other way to express ourselves. In those days after my dog's death，I remember thi

16、nking，“I've got to stop this crying”．It felt unmanly.It felt like a sign of weakness.I've since realised that tears are for everybody；they're not genderspecific.They show we have sympathy，allow us to get rid of stress and just feel. [語(yǔ)篇解讀]　本文是一篇夾敘夾議文。作者的狗遭遇車禍，作者痛哭不已，傷心欲絕。后來(lái)作者意識(shí)到哭泣是釋放壓力的一種方式。 5．Wh

17、at does the first paragraph mainly talk about? A．Crying is a raw human emotion. B．Crying is an emotion beyond control. C．Crying is an emotion showing sadness. D．Crying is an emotion showing happiness. 解析：段落大意題。通讀該段可知，該段第一句“Crying is the sign of the rawest of human emotions.”為該段的主題句。結(jié)合該段其他內(nèi)容可知，該

18、段主要論述“哭泣是人類最自然的情感流露”，故A項(xiàng)正確。 答案：A 6．What's the difference between men and women in crying according to Dutch research? A．They cry over different matters. B．They cry at different times of life. C．Women cry more often over deaths. D．Men are more likely to have tears of joy. 解析：細(xì)節(jié)理解題。由題干關(guān)鍵詞“Dutch

19、 research”定位至第二段，根據(jù)第二段的“but researchers believe that men cry more often than women when it comes to positive events.”可知，男女哭泣的區(qū)別是男人對(duì)于積極事物的哭泣頻率要比女人高，故D項(xiàng)正確。 答案：D 7．What did the author think of his crying over his dog's death? A．A sign of strength. B．A sign of weakness. C．Behavior of being womanish

20、. D．A way of reducing emotional stress. 解析：細(xì)節(jié)理解題。根據(jù)第六段，尤其是最后一句“They show we have sympathy，allow us to get rid of stress and just feel.”可知，作者意識(shí)到哭泣是減輕情感壓力的方式，故D項(xiàng)正確。 答案：D 8．What's the best title for the text? A．Men，never cry like women B．Men，it's OK to cry sometimes C．Crying solves psychological

21、 problems D．Crying explains differences between men and women 解析：標(biāo)題歸納題。通讀全文可知，作者首先指出哭泣是人類最自然的情感流露，接著作者又以親身經(jīng)歷點(diǎn)明主題——哭泣無(wú)性別之分，可以緩解壓力。由此可知，B項(xiàng)“男人哭泣也無(wú)妨”概括了文章主旨。適合做文章標(biāo)題。 答案：B Ⅱ.完形填空 Tenyearold Riley Christensen and her mother，Lynn，sat in front of the family computer，checking out models and prices of

22、bikes.“Let's 1 one out for Dad's birthday present，”Lynn suggested to her daughter. As Riley surfed the home page of the Bike Rack，a 2 in their town caught her eye.She clicked it out of curiosity.The 3 told how Bike Rack owner Hal Honeyman had created an organization to 4 specially engi

23、neered bicycles for people with disabilities.It also showed the 5 faces of those who were riding them， 6 Hal's own son，who had been born with cerebral palsy (腦癱)． “I'm going to 7 a bike for one of those kids，”Riley told her mother.Two days later，she showed her mother a 8 she had written as

24、king for donations.Lynn was encouraged by her daughter's effort， 9 doubts quickly came.The 10 of just one of those special bikes could be as much as $ 4,000.Riley could never raise the money.However，her letter went out to 75 relatives and friends.Within 3 days，checks and cash began 11 .Then wo

25、rd 12 about Riley's 13 ，and as Christmas drew near，more and more donations rolled in.The teen 14 raised more than $ 12,000，enough to pay for three bikes. Last Christmas Eve，Riley delivered the bicycles to three of the 15 disabled kids: Ava，Jenny and Rose.“This is the 16 Christmas I

26、have ever had，”said Ava.Since then，Ava and Jenny have 17 together.“When I ride，I like to go fast，get sweaty，and feel the 18 ，”Jenny says.“So does Ava.She rides the bike with her arms，not her feet，but she really feels she is 19 .” Riley is 20 to keep her campaign going every holiday season

27、.“I want kids to feel the wind in their faces，”she says. [語(yǔ)篇解讀]　本文為一篇記敘文。本文講述了10歲女孩兒Riley Christensen募集善款給殘疾人買自行車的故事。 1．A.pick　　　　　 B．give C．sell D．send 解析：根據(jù)上下文可知Lynn建議女兒為父親的生日挑選禮物。pick out精心挑選；give out分發(fā)；sell out賣完；send out發(fā)出。 答案：A 2．A.school B．building C．shop D．restaurant 解析：要在店鋪(shop)里挑

28、選生日禮物，故答案為C項(xiàng)。 答案：C 3．A.sight B．link C．idea D．model 解析：根據(jù)上文中的surfed the home page及clicked等，可知本空應(yīng)為“鏈接”(link)。 答案：B 4．A.show B．choose C．repair D．provide 解析：從下文可知車行老板Hal Honeyman創(chuàng)建組織的目的是免費(fèi)提供專門(mén)為殘疾人設(shè)計(jì)的自行車。show展示；choose選擇；repair修理；provide提供。 答案：D 5．A.sad B．special C．happy D．beautiful 解析：殘疾人能

29、騎上專門(mén)為自己設(shè)計(jì)的自行車一定會(huì)非常高興(happy)。 答案：C 6．A.except B．without C．concerning D．including 解析：其中包括Hal患先天性腦癱的兒子。except不包括；without沒(méi)有；concerning關(guān)于，就……而言；including包括。 答案：D 7．A.buy B．find C．keep D．design 解析：受到網(wǎng)站內(nèi)容的啟發(fā)，Riley決定也給一名殘疾孩子買一輛那種自行車。buy買；find發(fā)現(xiàn)；keep保留；design設(shè)計(jì)。 答案：A 8．A.sign B．letter C．book D．

30、picture 解析：根據(jù)下文的“However，her letter went out to 75 relatives and friends.”可知答案。 答案：B 9．A.but B．so C．if D．a(chǎn)s 解析：前后為轉(zhuǎn)折關(guān)系，故答案為but。 答案：A 10．A.order B．need C．cost D．a(chǎn)ccount 解析：根據(jù)“as much as $4,000”可知本題答案為cost。 答案：C 11．A.moving B．a(chǎn)rriving C．dropping D．disappearing 解析：3天之內(nèi)，支票和現(xiàn)金就到了。move移動(dòng)；a

31、rrive到達(dá)；drop下降；disappear消失。 答案：B 12．A.got out B．got in C．got around D．got off 解析：后來(lái)有關(guān)Riley的消息就傳開(kāi)了。get out離開(kāi)，出去；get in收獲；get around(消息)傳開(kāi)；get off脫下，下車。 答案：C 13．A.campaign B．life C．dream D．feeling 解析：根據(jù)最后一段中的“campaign”可知答案。 答案：A 14．A.patiently B．willingly C．especially D．eventually 解析：最終

32、這個(gè)十多歲的孩子募集到了12,000多美元，足以買3輛自行車。patiently耐心地；willingly樂(lè)意地；especially尤其；eventually最終。 答案：D 15．A.lucky B．lovely C．clever D．honest 解析：得到資助的3名殘疾孩子是幸運(yùn)的(lucky)。lucky幸運(yùn)的；lovely可愛(ài)的；clever聰明的；honest誠(chéng)實(shí)的。 答案：A 16．A.funniest B．heaviest C．biggest D．best 解析：Ava說(shuō)：“這是我有生以來(lái)度過(guò)的最好的圣誕節(jié)?！眆unniest最可笑的；heaviest最沉

33、重的；biggest最大的；best最好的。 答案：D 17．A.ridden B．helped C．lived D．studied 解析：根據(jù)常識(shí)及下句中的“ride”可知答案為A項(xiàng)。 答案：A 18．A.warmth B．power C．breeze D．sound 解析：warmth溫暖；power權(quán)力；breeze微風(fēng)；sound聲音。 答案：C 19．A.smiling B．flying C．crying D．changing 解析：Ava騎自行車時(shí)，用的是雙臂而非雙腳，可她卻感覺(jué)像在飛。smile微笑；fly飛翔；cry大哭；change改變。 答案

34、：B 20．A.aimed B．a(chǎn)llowed C．determined D．forced 解析：be determined to do sth.決定做某事。 答案：C Ⅲ.短文改錯(cuò) When Mr.Mill was young，his purpose in learning was to be teacher.Now he is a learning professor.One morning，Mr.Mill had had some pork and lemon tea as breakfast.Then he puts on his leather glove to go

35、to the classroom.He leaned on the chair but began his lecture at leisure.He explained the legal rights of people for a long time.Nothing was left out.The topic lent itself to discussion.Before discussion，the students came to understand itself at last.Before the class were over，Mr.Mill asked the stu

36、dents if they were freely these days.He suggested they read at least one book on the legal rights. 答案： When Mr.Mill was young，his purpose in learning was to be teacher.Now he is a professor.One morning，Mr.Mill had some pork and lemon tea as breakfast.Then he on his leather to go to the classroo

37、m.He leaned on the chair began his lecture at leisure.He explained the legal rights of people for a long time.Nothing was left out.The topic lent itself to discussion. discussion，the students came to understand at last.Before the class over，Mr.Mill asked the students if they were these days.He suggested they read at least one book on the legal rights. 8