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1、ADP BrandPrint Objectives The Process The Method ADP Brand Probe Expectations and Perceptions of ADP Are Colored by Organizational Roles Evaluation of ADP on Key BenefitsVisionaries Evaluation of ADP on Key BenefitsVisionaries (contd) Evaluation of ADP on Key BenefitsDelegators Evaluation of ADP on

2、Key BenefitsDelegators (contd) Evaluation of ADP on Key BenefitsInterpreters Evaluation of ADP on Key BenefitsInterpreters (contd) Evaluation of ADP on Key BenefitsDetailers Evaluation of ADP on Key BenefitsDetailers (contd) Strongest ADP Brand Descriptions Additional Characteristics of Relationship

3、 with Brand If ADP were a person, they would be. ADP Metaphors (Clients) Company Perceptions: Fortune Magazine Subscribers Key Brand Qualities ADP Internal Brand Audit Strongest Benefits of the ADP Brand Strongest Benefits of the ADP Brand Strongest Benefits of the ADP Brand Strongest Benefits of the ADP Brand Brand Benefits to be Strengthened Description of the Brand (Internal) Imagery Associated with ADP (Internal) Aspirational Imagery (Internal) Core Brand Truths Core Brand Truths (contd.) ADP BrandPrint ADP BrandPrint Appendix: Internal ADP Interviewees Internal Audit (contd)