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1、 唐韻飲品營(yíng)銷推廣計(jì)劃費(fèi)用預(yù)算(2012年3月-2013年4月)保保密密序序號(hào)號(hào)項(xiàng)項(xiàng)目目名名稱稱具具體體內(nèi)內(nèi)容容數(shù)數(shù)量量備備注注三三月月四四月月五五月月六六月月七七月月八八月月九九月月十十月月十十一一月月十十二二月月一一月月二二月月三三月月四四月月合合計(jì)計(jì)1辦辦公公用用品品采采購(gòu)購(gòu)新近員工配備電腦4策劃1、文案1、銷售助理2人（原有ibm或新購(gòu)替換）12000200002000052,000608,5002平面設(shè)計(jì)配備設(shè)計(jì)電腦1新購(gòu)組裝設(shè)計(jì)平臺(tái)1100011,0003設(shè)計(jì)用彩色噴墨打印機(jī)1帶外供墨系統(tǒng)、彩噴紙400020006,0004營(yíng)銷中心激光打印機(jī)1較高強(qiáng)度打印40004,0005營(yíng)銷中

2、心傳真機(jī)1辦公用50010001,5006業(yè)務(wù)用數(shù)碼照相機(jī)2營(yíng)銷中心調(diào)研+產(chǎn)品部考察各1部400040008,0007投影儀160006,0008網(wǎng)站設(shè)計(jì)制作費(fèi)首年上線1300000100001000010000330,0009設(shè)計(jì)費(fèi)部分進(jìn)度款2產(chǎn)品手冊(cè)、公司手冊(cè)、vi系統(tǒng)、招商單頁(yè)50000300003000030000140,00010oa軟件采購(gòu)15000050,00011posmposm3省上市發(fā)布、賣(mài)場(chǎng)用的大堆頭用廣告POP，宣傳貼、促銷品樣品、路演道具、posm3上市階段分段、分批量制作150000160000350000660,0002,610,000.0012門(mén)頭制作38000

3、015000015000080000150000150000100000800005000080000800001,150,00013企業(yè)手冊(cè)、產(chǎn)品手冊(cè)、招商單頁(yè)、三折頁(yè)制作費(fèi)3上市階段分段、分批量制作40000400005000020000150,00014西安糖酒會(huì)展位裝修促進(jìn)物1前期定金、裝修、廣告物料制作250000200000200000650,00015宣宣傳傳與與推推廣廣廣告-報(bào)紙，雜志38000080000300008000080000300003000030000100003000030000510,0003,500,000.0016廣告-網(wǎng)絡(luò)首頁(yè)廣告350000500005

4、00001000001320005000018000250001000010000495,00017廣告-公交車身廣告，站臺(tái)媒體，語(yǔ)音提示3180000180000100000100000200000200000800008000080000800001,280,00018廣告-電梯廣告3分眾傳媒100000100000100000300,00019廣告-交通電臺(tái)3300003000030000300005000030000300003000030000100003000030000360,00020推廣-公關(guān)關(guān)系費(fèi)3政府公關(guān)關(guān)系300000300,00021推廣-上市發(fā)布會(huì)3戶外秀30000

5、3000060,00022企業(yè)專題片拍攝費(fèi)1企業(yè)招商用1500015,00023網(wǎng)絡(luò)推廣費(fèi)基礎(chǔ)32000020000200002000080,00024網(wǎng)絡(luò)活動(dòng)獎(jiǎng)品推廣費(fèi)35000050000100,00025渠渠道道費(fèi)費(fèi)用用樣板街3500006000060000600001500001500001500001500001500001500001,130,0002,000,000.0026形象店320000200001000010000350003500050000500005000050000330,00027進(jìn)店費(fèi)用350000100000150,00028陳列費(fèi)3100000200000

6、300,00029條碼費(fèi)3300006000090,00030促促銷銷渠道促銷36000060000600006000060000100000200000600,0004,080,000.0031餐飲進(jìn)店費(fèi)33000003000003000007000070000700007000070000700007000070000700001,530,00032消費(fèi)者買(mǎi)贈(zèng)促銷3500001000001000001000001500001500001500001500001500001500001,250,00033主題活動(dòng)促銷3200000100000200000200000700,00034差差旅旅

7、與與招招待待差旅費(fèi)33000010000300003000030000300003000030000300003000030000300003000030000400,000518,00035招待費(fèi)3300030005000300030003000100003000100001500015000150001500015000118,00036合合計(jì)計(jì)42450062800014050001250000131300087300017250001660000130000074300026000014500089500069500013,316,500.00 注：以上預(yù)算不含人員工資與提成獎(jiǎng)勵(lì)和電視媒體廣告。推廣計(jì)劃整體呈現(xiàn)m型推廣，渡過(guò)前期3-4個(gè)月鋪貨期后，開(kāi)始在人流高峰9-12月進(jìn)行集中投放。制表：審核：批準(zhǔn)：日期：日期：日期：