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1、2018年1月1380國開電大本科《商務(wù)英語3》期末考試試題及答案 一、交際用語(每小題2分，共10分) 1-5題：選擇正確的語句完成下面對(duì)話，并將答案序號(hào)寫在答題紙上。 1.―Hello!___________________？ ―Hello， this is Michael from Tianjin Vanguard Trading Inc. A.Who are you? B.What are you? C.Who is that? [答案]C 2.―Kathy， I＇d like you to meet Maggie Jacobs. ―_______________， Maggi

2、e.You＇re doing a great job. A.I＇m pleased to meet you B.It＇s great to see you again C.I＇m happy to meet you too [答案]A 3.―May I suggest the sales start on or about October 1? ―___________________ A.What do you mean? B.I like sales. C.Great [答案]C 4.―I think a bus stop advertisement wise chance to prom

3、ote our products ―___________________ A.Our products are popular. B.You said it. C.I don＇t like advertisement. [答案]B 5.―What about the commission? ―___________________ A.Of course， I＇d give you our lowest quotation B.I＇m afraid you have to tell me how large your order is going to be C.It＇s a general

4、 practice everywhere else [答案]B 二、詞匯語法(每小題2分，共30分) 6-20題：閱讀下面的句子，從 三個(gè)選項(xiàng)中選出一個(gè)能填入空白處的正確選項(xiàng)，并將答案序號(hào)寫在答題紙上。 6.Good manners maybe varied___________________cultural backgrounds. A.since B.because C.due to [答案]C 7.I was___________________devising sales strategies and targets for the West Region. A.responsib

5、le with B.responsible for C.responsible in [答案]B 8.You just send the faulty product back to them and they___________________it free of charge. A.will replace B.replace C.have replaced [答案]A 9.The price of commodities___________________on many factors like quality， demand，supply， etc. A.is basing B.h

6、as based C.is based [答案]C 10.Your T-shirts found a ready market in the eastern part of our country___________2014. A.on B.in C.at [答案]B 11.Finally， they return the___________________to the people who bought shares in the company. A.cost B.price C.profits [答案]C 12.We sell insurance cover；____________

7、_______your pay will depend on the cover you require. A.fee B.fare C.charge [答案]C 13.That is the reason___________________we＇ve lost so many customers. A.why B.that C.which [答案]A 14.I plan to use the media mix to reach our___________________. A.target market B.free market C.stock market [答案]A 15.I＇l

8、l___________________the exchange rate and service charge and then type up the check for you. A.makeup B.figure out C.carryout [答案]B 16.We have___________________in most major cities in China. A.subsides B.subsidiaries C.submits [答案]B 17.___________________you have said is very important to us. A.Wha

9、t B.That C.Whose [答案]A 18.It means you can___________________online with us. A.translate B.transport C.transact [答案]C 19.Moreover， reservations by credit card four weeks___________________guarantee availability of the room size required. A.in advance B.at advance C.on advance [答案]A 20.Our terms of p

10、ayment are normally 30-day bill of exchange， documents__________payment. A.against B.for C.in [答案]A 三、閱讀理解(每小題4分，共40分) 21-25題：閱讀下列短文，從A、B、C三個(gè)選項(xiàng)中選出一個(gè)正確答案，并將答案序號(hào)寫在答題紙上。 Passage l It takes a lot of time and effort to develop and maintain a marketing campaign that resonates(共鳴) with your potential clie

11、nts.However， you should think more about how to develop a marketing campaign.After all， we’re always looking for ways to increase our competitiveness.Here are some marketing strategies for you to checkout. Partner(結(jié)伴) with allies.Marketing partnerships have many benefits to push a marketing campaign

12、， For starters， when you stand side by side with someone else， you can deliver better content， If you are at the top of your business， marketing partnerships are cheaper to maintain your success and expose your brand. Embrace user-generated content.According to a survey of 839 millennials (千萬富翁) ，th

13、ey spend 5.4hoursaday communicating with their peers， about 30 percent of their total media time.Similarly， you can also make this by sharing personal stories and exchanging ideas with your customers.This is a good way of carrying out advertisement. Help customers solve a problem.As perfectly stated

14、 on Hub Spot， “You＇re in business because you provide solutions.”Some of the ways you can help customers solve a problem is by：creating how-to-content；offering exclusives that make their lives easier；listening to them or answering their questions； or creating APPs or tools. Let customers interact.No

15、 matter what product or service you＇re offering， your customers want to interact with your company， or at least other customers.AMC， for example， created an online tool that allowed you to write down your imaginations.American Express connects small-business owners to each other and helpful resource

16、s through its open forum. 21.This article mainly talks about___________________. A.some marketing strategies B.your potential clients C.communicative skills [答案]A 22.You are suggested in the second paragraph to___________________. A.fight against your opponent B.find allies with someone else C.alway

17、s focus on yourself [答案]B 23.To embrace user-generated content does good at___________________. A.making friends with strangers B.choosing capable employees C.carrying out advertisement [答案]C 24.Which of the following is NOT away of helping customers solve a problem?___________________ A.Creating ho

18、w-to-content B.Listening to customers C.Having dinner with customers [答案]C 25.AMC created an online tools o that___________________. A.one can write down what he imagines B.your dreams and thoughts will come true C.they can gather information from customers [答案]A 26-30題：根據(jù)短文內(nèi)容判斷給出的語句是否正確，正確的寫“T”，錯(cuò)誤的

19、寫“F”，并將答案寫在答題紙上。 Passage 2 Accounting errors will happen from time to time，but many common accounting mistakes can be avoided with proper planning and preparation.Here are the top seven accounting mistakes that should be paid more attention to. (1) Not knowing your true cash balance：Due to things l

20、ike automatic payments and bank charges， money that appears in your cash drawer and your checking account may already be spent， (2) Mistaking profits for cash：When you have a lot of credit sales， your company can post big profits without seeing any cash. (3) Paying bills too soon：If your vendors giv

21、e you thirty days to pay them， take it.Unless you get a discount for paying early， paying your bills only when they＇re due improves your company＇s cash flow. (4)Avoiding book-keeping tasks：Not recording and posting transactions regularly leaves you with a mountain of book-keeping to deal within the

22、end. (5)Paying accidental dividends：Every time a corporation owner takes money out of his business， it counts as a dividend.That can lead to a bigger personal income-tax bill. (6)Not keeping personal finances separate from business：Mixing up business and personal money can cause bookkeeping and lega

23、l problems. (7)Setting prices too low：Know your costs before you set product or service prices， or you run the risk of losing money on every sale.A simple break-even analysis can help you set prices at a profitable level. 26.Accounting mistakes can not be avoided. [答案]F 27.With a lot of credit sales

24、，your company may have no cash at hand. [答案]T 28.It is recommended not to pay bills too soon. [答案]T 29.Business money and personal money can be mixed up. [答案]F 30.Try your best to know your costs before you set product or service prices. [答案]T 四、寫作(一篇作文，共20分) 31.根據(jù)要求寫作文。 Suppose you are the manager

25、 and write a recommendation letter for Miss Helen Miller according to the following information. Candidate：Miss Helen Miller Working experience：worked in the Export Department of a large firm for over 8years from July 2006 to December 2014. Her character and advantages：hardworking，honest and reliable，excellent communication skills， work independently and efficiently， excellent rapport with people of all ages Reason for leaving：personal reasons 備注翻譯： 假設(shè)你是經(jīng)理，根據(jù)以下信息為海倫米勒小姐寫一封推薦信。 候選人：海倫米勒小姐 工作經(jīng)驗(yàn)：2006年7月至2014年12月在一家大型公司的出口部門工作超過8年。 她的性格和優(yōu)點(diǎn)：勤勞，誠實(shí)可靠，優(yōu)秀的溝通能力，獨(dú)立高效地工作，與各年齡段的人相處融洽。 離職原因：個(gè)人原因。