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1、Unit 9 Advertising Advertising is an important way of promotion in commercial business. W h a t i s a n a d v e r t i s e m e n t ? Advertisements are used to send commercial information about some commodities or services to the public. Advertising is an important way of promotion in commercial busi

2、ness. W h a t i s a n a d v e r t i s e m e n t ? Advertisements are used to send commercial information about some commodities or services to the public. 廣告是商品交易中一種重要的促銷手段。 Advertising is an important way of promotion in commercial business. W h a t i s a n a d v e r t i s e m e n t ? Advertisement

3、s are used to send commercial information about some commodities or services to the public. 什么是廣告？ Advertising is an important way of promotion in commercial business. W h a t i s a n a d v e r t i s e m e n t ? Advertisements are used to send commercial information about some commodities or service

4、s to the public. 廣告被用來(lái)向公眾傳遞一些產(chǎn)品和服務(wù)的信息。 If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an adve

5、rtising promotion. If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion. 如

6、果在周六要舉行一場(chǎng)時(shí)裝秀 If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion. 而你畫(huà)了一個(gè)寫(xiě)

7、有“周六將在展覽中心上演一場(chǎng)時(shí)裝秀”的牌子， If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotio

8、n. 那就是一個(gè)廣告。 If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion. 如果你把這個(gè)牌子

9、放在一頭大象背上， If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion. 牽著它進(jìn)城， If

10、a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion. 那就意味著你在進(jìn)行廣告促銷。 Advertis

11、ing is bringing products or services to the attention of potential and current customers by means of sending brochures, flyers or mails, showing posters or newspaper ads, making radio, TV or the Internet commercials and so on. Advertising is bringing products or services to the attention of potentia

12、l and current customers by means of sending brochures, flyers or mails, showing posters or newspaper ads, making radio, TV or the Internet commercials and so on.通過(guò)發(fā)送宣傳冊(cè)、傳單或信函廣告，展示廣告牌、報(bào)紙廣告，做收音機(jī)、電視或互聯(lián)網(wǎng)商業(yè)廣告等途徑，使某些產(chǎn)品或服務(wù)引起潛在的以及現(xiàn)有的客戶的注意。 Brochures can contain a great deal of information if designed well.

13、Mails can be sent directly to selected customers. Most adults read newspapers, so putting ads in newspapers is a common way of advertising. Brochures can contain a great deal of information if designed well. Mails can be sent directly to selected customers. Most adults read newspapers, so putting ad

14、s in newspapers is a common way of advertising.如果設(shè)計(jì)得好的話，宣傳冊(cè)可包含大量信息。 Brochures can contain a great deal of information if designed well. Mails can be sent directly to selected customers. Most adults read newspapers, so putting ads in newspapers is a common way of advertising.郵寄廣告可以直接寄到經(jīng)過(guò)選擇的客人手里。 Broc

15、hures can contain a great deal of information if designed well. Mails can be sent directly to selected customers. Most adults read newspapers, so putting ads in newspapers is a common way of advertising.大多數(shù)成年人都讀報(bào)紙， Brochures can contain a great deal of information if designed well. Mails can be sent

16、 directly to selected customers. Most adults read newspapers, so putting ads in newspapers is a common way of advertising.所以報(bào)紙上刊登廣告是一種常見(jiàn)的廣告途徑。 Posters can be very powerful in places where the customers notice them. Interesting colorful ones will appear new to passers-by. Posters can be very powerful

17、 in places where the customers notice them. Interesting colorful ones will appear new to passers-by. 在顧客看到的地方，招貼廣告的作用是有力度的。 Posters can be very powerful in places where the customers notice them. Interesting colorful ones will appear new to passers-by. 多彩有趣的招貼畫(huà)會(huì)使路人耳目一新。 A m a j o r a d v a n t a g e

18、 o f ra d i o announcements is that they are usually cheaper than television ads, and many people still listen to the radio, for example, when they are in taxies or in their own cars. A m a j o r a d v a n t a g e o f ra d i o announcements is that they are usually cheaper than television ads, and m

19、any people still listen to the radio, for example, when they are in taxies or in their own cars.收音機(jī)里的廣告的主要優(yōu)點(diǎn)是它們比電視廣告便宜， A m a j o r a d v a n t a g e o f ra d i o announcements is that they are usually cheaper than television ads, and many people still listen to the radio, for example, when they are

20、 in taxies or in their own cars.很多人仍然聽(tīng)收音機(jī)廣播， A m a j o r a d v a n t a g e o f ra d i o announcements is that they are usually cheaper than television ads, and many people still listen to the radio, for example, when they are in taxies or in their own cars.比如當(dāng)他們?cè)诔鲎廛?chē)上或者在開(kāi)車(chē)的時(shí)候 TV commercials are usual

21、ly very expensive. But it is said that ads on TV have a very good effect because TV is becoming more and more popular. TV commercials are usually very expensive. But it is said that ads on TV have a very good effect because TV is becoming more and more popular. 電視廣告通常很貴， TV commercials are usually v

22、ery expensive. But it is said that ads on TV have a very good effect because TV is becoming more and more popular. 但是據(jù)說(shuō)電視廣告效果很好， TV commercials are usually very expensive. But it is said that ads on TV have a very good effect because TV is becoming more and more popular. 因?yàn)殡娨曌兊迷絹?lái)越流行。 Ads can more or

23、 less make consumers change their attitudes toward some products or services. Advertising plays an important role in the commercial business. Ads can more or less make consumers change their attitudes toward some products or services. Advertising plays an important role in the commercial business.廣告

24、或多或少能改變顧客對(duì)一些產(chǎn)品和服務(wù)的態(tài)度。 Ads can more or less make consumers change their attitudes toward some products or services. Advertising plays an important role in the commercial business.廣告在商業(yè)中起著很重的作用。 However, it is known that some ads give false information to mislead consumers. Some famous persons sometim

25、es appear in ads to tell how wonderful a product is. However, it is known that some ads give false information to mislead consumers. Some famous persons sometimes appear in ads to tell how wonderful a product is.然而，眾所周知，一些廣告也會(huì)傳遞虛假的信息來(lái)誤導(dǎo)消費(fèi)者。 However, it is known that some ads give false information t

26、o mislead consumers. Some famous persons sometimes appear in ads to tell how wonderful a product is.一些名人會(huì)出現(xiàn)在廣告里，說(shuō)某產(chǎn)品是如何地好， They help to make us believe that if we buy their products, we will be happier, healthier, more attractive, more popular, more successful, etc. They help to make us believe that

27、 if we buy their products, we will be happier, healthier, more attractive, more popular, more successful, etc. 他們幫助（商家）使我們相信，如果買(mǎi)了他們的產(chǎn)品， They help to make us believe that if we buy their products, we will be happier, healthier, more attractive, more popular, more successful, etc. 我們就會(huì)更快樂(lè)，更健康，更吸引人，更出名

28、，或者更成功等等。 In fact, what they want is just to make us pay more money. So, it is necessary that we make sure what is real and what is false in the ads. In fact, what they want is just to make us pay more money. So, it is necessary that we make sure what is real and what is false in the ads.事實(shí)上，他們只不過(guò)是想

29、讓我們付更多的錢(qián)。 In fact, what they want is just to make us pay more money. So, it is necessary that we make sure what is real and what is false in the ads.因此，確認(rèn)廣告中什么是真的，什么是假的就十分必要了。 useful expressions:1 .be used to do2 . the public3 .fashion show4 . to walk sb to walk 動(dòng)物5 . bringto the attention of被用來(lái)公眾，大

30、眾時(shí)裝表演，時(shí)裝秀帶領(lǐng)某人走趕著，牽著使引起的注意 6 . by means of7 .a great deal of8 . more or less9 .play an important role 1 0 . it is known that1 1 . make sure借助于，通過(guò)大量的或多或少起重要的作用眾所周知確認(rèn)，保證 I. Language Study(P8 1 1 .)1 ) This museum will be open to the _ next week.2 ) Reading practice has a very good_ on our English study

31、.3 ) The doors in this building will_ white.4 ) This pop star _ on television every Sunday. publiceffectbe paintedappears 5 ) _ you are, you must do your best.6 ) She_ a white silk skirt for the party.7 ) We should pay more _to the new words in the textbook.8 ) The new classroom building which _ by a young engineer is the highest building on the campus.Whereverselected attentionwas designed 2 .(P 8 1 )）或多或少）起重要作用）借助于）大量的）實(shí)際上）確認(rèn)，保證more or lessplay an important roleby means ofa great deal ofIn factmake sure