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1、( (模塊四模塊四 高一下學期高一下學期) )Word PowerAdvertisingBLANK-FILLING _ (advertise) are an important part of life. They use lots of _ (attract) pictures and _ (excite) languages to sell products or services. _(general) speaking, there are two main types:_ (commerce) ads and PSAs. They do not always tell you the

2、 _ (true). We should be _(care).AdvertisementsattractiveexcitingGenerallycommercialtruthcarefulQuestion: How are these new words formed? MORE EXAMPLES:Rootderivatives/new wordshealthinterestdependusedifficultweekhealthyinterestingdependentusefuldifficultyweeklyCOMPETITION:Think more words that are c

3、reated this way.Which group can win ?The group that has the most words wins.HOW TO FORM ADJECTIVE FROM NOUNS AND VERBS?Wu Ping: Do all ads play tricks on people?Wu Hong: No. PSAs use some of the same methods as commercial ads, like attractive pictures and exciting languages, but they are not meant t

4、o trick merce n. commercialattract v. attractiveexcite v. excitingUsing suffixesNoun +y +ly +ic +al +ous +fulhealth healthyweek weeklyhero heroicnation nationaldanger dangeroushelp helpfulVerb +ed +ing +able +iveamaze amazedexcite excitingenjoy enjoyableattract attractiveCan you think of more exampl

5、es?EXERCISE: BEST CLOTHING SHOPPossible answers:(1) lovely (2) attractive (3) boring (4) energetic (5) friendly (6) enjoyable(7) lucky (8) fantastic Lets learn more about suffixes.SuffixMeaningExamples (adj.)-icalhaving the quality of-ablehaving the quality of-ouslike, full of-fulcharacterized by-le

6、sswithoutmedical,electricalenjoyable,reasonabledangerous,adventurousjoyful,mouthful cloudless,hopelessWord Puzzlecom m ercial1. commerce 2. health 3. hero 4. attraction 5. help 6. excitement 7. origin 8. danger12345678Hidden wordFood and _ are quite important to our human beings.用所給單詞的形容詞形式填空用所給單詞的形

7、容詞形式填空h e a l t h yh e r o i ca t t r a c t i v eh e l p f u le x c i t i n go r i g i n a ld a n g e r o u sclothing Active show Suppose you are a book seller. You want your customer to buy a new book called English Literature. How can you make your customer buy it? Make a dialogue with your partne

8、r and then have it presented.learn more about sales and marketingUSEFUL EXPRESSIONS:ProductMarket researchSales and marketingSales/marketing departmentConsumersMarket shareSales targetSales figuresWhat do they mean?Can you have a guess?q sales/marketing departmentq consumersq market shareq sales tar

9、getsq sales figuresq market research消費者消費者市場份額市場份額銷售目標銷售目標銷售量銷售量市場調(diào)查市場調(diào)查銷售銷售/營銷部門營銷部門PRACTICE: BPossible answers:(1)market share (2) sales figure(3) consumers (4) market research (5) sales/marketing department (6) sales target Exercise for consolidation I want to buy some milk _ from the shop. _of m

10、ilk usually go up during this time. I like Fresh milk very much because this band is really u_ . Recent sales _ show that it is popular among _. The shop also gives much _ of 10 per cent for cash. Why dont you have a try?productsSalesniquefiguresconsumersdiscountFill in the blanksHOMEWORK1. Memorize the words and phrases learnt in this section.2. Make good preparations for Grammar and Usage.