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1、( (模塊四模塊四 高一下學(xué)期高一下學(xué)期) )Project 2Developing an ad campaign LEAD-INShow students some samples of handouts.Developing an ad campaign.*Planning(1)Work in small groups.(2) Discuss the first two questions and choose one welfare problem for your ad campaign. E.g.Protection of the Taihu Lake Anti-drugs Anim

2、al protection Anti-smoking The subject of your ad campaign will be_.*Preparing(1) Discuss the following six questions and write down your answers. *Preparing(2) : AssignmentMembers nametaskResearchDesign a logoDevelop a slogan Forms of mediaCampaign proposalPresentation*Producing Teamworkresearcherf

3、ind inf. from various sourceslogo/slogan designermade it attractiveproposal writerwrite a brief outline and plan some questionsthe whole teamwork as a whole and everyone should contribute to the project*Presenting(1)Make your presentation clearly.(2) Explain why your group chose the topic you did.(3) Answer questions concerning your ad campaign.HOMEWORK 1.Read the reading materials and get yourself familiar with it.2.Post your handout on the wall of your classroom