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1、What did you watch just now?What do they persuade people to do?Support the fight against AIDSUnit 4 ReadingLEARNING AIMS1 to learn some basic knowledge about ads 2 How to read expository writingSTEP ONE STEP ONE LEAD INLEAD INStart Ahead. Sales for computers. Taking drugs means Taking drugs means co

2、mmitting suicide committing suicide slowly.slowly.Try to divide them into two parts.Ads for public issuesAds for sales Project HopeSay No to drugsshampoocomputerpublic service advertisementscommercial advertisementsStep Two Reading strategy1 What is expository writing?Expository writing is meant to

3、introduce you basic information on a topic.2 What kind of format does it usually follow? It usually follows the same basic format: introduction of subject, supporting details, conclusionDISCUSS THE STRUCTURE OF THE TEXTintroduction of advertisementscommercial and public service adsauthors opinions/s

4、uggestionsPara1Para2-5Para6Step ThreeStep ThreeFast readingFast reading1) What do advertisements encourage people to do?2) What does PSAs stand for?3) What are PSAs meant to do?To buy a product or service or believe in an idea.Public service advertisements.To educate people about health, safety or a

5、ny other issue which affects public welfare.Step FourStep FourReading for detailsReading for details TASK 1 DETAILED-READING1 Where are the advertisements most commonly found?2 What is the difference between commercial advertisements and PSAs?They are most commonly found in newspapers and magazines,

6、 on billboards, the Internet, radio and TV. A commercial advertisement is one which someone had paid for to promote a product or service, while a PSA is often placed for free, and is intended to educate people about issues which affect public welfare.3 Why are some of the ads clever according to the

7、 article?4 When did China begin a nationwide public service advertising campaign?Because although the ads do not lie, they do not tell you the complete truth.In 1996.1 Advertisements are found in many places.2 PSAs are only found in newspapers.3 All advertisements tell the complete truth.4 PSAs and

8、commercial ads use some of the same methods.5 Commercial ads can give us valuable information about how to live our lives.6 An ad warning people against smoking is an example of a PSA.not onlyNot allPSAs T / FTask 2What are their similarities and differences? persuasive exciting billboards Internet

9、promote educate expense Task 3 Task reading Fill in the blanks with right words Similarities Places foundMethods used _ language_ imagesbillboardsnewspapers magazinesthe internet radiotelevisionpersuasive excitingTypes Differences Purposes Commercial adsPSAspromoteTypes _ Com-mercial adsPSAs“Bright-

10、Teeth fights bad breath!”“You are proud of your cooking, so shouldnt you buy the very freshest food?”“Yes to life, no to drugs”“Knowledge changes life”“Project Hope schooling every child”“Smoking is committing a suicide slowly”Examples Step Five Step Five ConsolidationConsolidation1.In the sentence

11、“A commercial ad is one which someone has paid for to promote a product or service” , the word “promote” means _A. to sell a product or service at a higher priceB. to sell a product or service for freeC. to help sell a product or service or make it more popular2.What does the advertiser mean by sayi

12、ng “You are proud of your cooking, so shouldnt you buy the very freshest food?” A.Since you are good at cooking, you neednt buy the very freshest food.B. Because you are a nice cook, the very freshest food is your favorite choices.C. If you are satisfied with your cooking, you shouldnt buy the very

13、freshest food.3.Which of the following advertisements is different from the others?A. Bright-Teeth fights bad breathB. Project Hope schooling every childC. Knowledge changes life4. What is the authors attitude towards ads?A. All ads tell the complete truth and we should believe them.B. ads dont tell

14、 the truth and we mustnt believe them.C. Some ads offer inaccurate information and we should be careful about them.Step Six Step Six Have a DiscussionHave a Discussion Step Seven Step Seven SummarySummaryWhat have you learnt about ads in this passage?1 Finish the article on Page 95.2 List the difficult language points on your notebook.Step Eight Step Eight HomeworkHomework Thank you for joining us! Goodbye!