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1、成才之路成才之路 英語(yǔ)英語(yǔ)路漫漫其修遠(yuǎn)兮路漫漫其修遠(yuǎn)兮 吾將上下而求索吾將上下而求索外研版外研版 選修選修7 BasketballModule 1背背 景景 e e 站站 鏈鏈 接接 Why Is Basketball So Popular?Soccer and baseball have more fans, but no other sport has increased in popularity so quickly over the past 30 years than basketball. What accounts for the sudden rise in a sport

2、which, after all, is played best by people who are unusually tall? The secret to basketballs success lies in three particular sources：the celebrities in the game; commercial sponsorship of those players and the game itself; and the mushrooming of crowded, urban environments around the world.Basketba

3、ll has celebrities who have caught the attention of the world like no others. Michael Jordan is so popular even after having officially retired from the game that there is talk of his running for public office in the United States. Former players like Larry Byrd and Magic Johnson continue to command

4、 respect for their perfect personality and extraordinary sportsmanship. Basketball shoes, Tshirts. and even movies are made with these basketball superstar icons. No other sport figures can compete with their popular recognition and appeal.Basketball has always been a distant third in sports ranking

5、s in the United States behind baseball and American football. Basketball league owners and managers wanted to change this traditional situation and in the 1960s began an effort to make basketball the game of choice by handpicking more colorful as well as professional players and by making alliances

6、with the commercial sponsors of athletic equipment. By the 1970s, basketball team recognition in the U. S. had risen, with devoted fans in the millions. Teams like the Los Angeles Lakers, the Chicago Bulls, and the Boston Celtics had become household names. Players like Magic Johnson and Michael Jor

7、dan were worth millions of dollars in commercial advertising spots for athletic equipment manufacturers，a trend which continues to this day. Today，basketball is a billiondollar business.Why a young boy doesnt dream of becoming as tall as a basketball player，or at least of having as much money or fam

8、e? Basketballs quick pace and dynamic plays are in contrast to the much slower moves in baseball or even in much of soccer and American football. This dynamism is part of the pulse of our times，and so long as we live in a fastchanging world, basketball and its players will continue to appeal to sports lovers around the world.知識(shí)點(diǎn)擊：popularity n. 普及，流行；大眾化sponsorship n. 贊助；資助mushrooming n. 迅速增長(zhǎng)icon n. 偶像，崇拜對(duì)象manufacturer n. 制造；商品so long as 只要