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1、 RevisionRevision Module4 Unit 1 Advertising Unit 1 Advertising1 1. . 復(fù)習(xí)并掌握本單元的單詞復(fù)習(xí)并掌握本單元的單詞, ,短短語及重要語言項目語及重要語言項目. .2 2. . 掌握本單元重要句式結(jié)構(gòu)掌握本單元重要句式結(jié)構(gòu)3 3. . 完成并掌握本單元的復(fù)習(xí)練完成并掌握本單元的復(fù)習(xí)練習(xí)習(xí)Taskswordswords1 1、 廣告商廣告商, ,登廣告者登廣告者 2 2、 福利事業(yè)福利事業(yè)3 3、 問題問題, ,議題議題 4 4、 評論評論, ,意見意見, ,評價評價5 5、 獨特的獨特的, ,獨一無二的獨一無二的 6 6、 迷

2、人的迷人的, , 令人著迷的令人著迷的7 7、 商業(yè)的商業(yè)的 8 8、 做出反應(yīng)做出反應(yīng)9 9、 方法方法, ,途徑途徑 1010、 時髦的時髦的, ,流行的流行的1.1.advertiser advertiser 2.2. welfare welfare3.issue 3.issue 4. comment4. comment5. unique 5. unique 6. fascinating6. fascinating7. commercial 7. commercial 8. react8. react9. approach 9. approach 10. fashionable10. f

3、ashionable一、一、Word checkpointsWord checkpoints11、 包裝包裝 12、可買到的、可買到的,可得到可得到的的13、 更新更新,升級升級 14、非常地、非常地,極其地極其地15、 適用的適用的,功能的功能的 16、 目標(biāo)目標(biāo),對象對象,靶子靶子17、 毛骨悚然的毛骨悚然的 18、有說服力的、有說服力的19、 活動活動,運動運動 20、 新穎的新穎的,獨創(chuàng)的獨創(chuàng)的11.11.packaging packaging 12.12. available available13. update 13. update 14.extremely14.extremel

4、y15. functional 15. functional 16. target16. target17. thrilling 17. thrilling 18. persuasive18. persuasive19.19.campaign campaign 20.20.originaloriginal1.They used some _ (有說服力的有說服力的) arguments2. Good friends should s_ happiness and sorrow with each other.3. The students of our class are _ ( 決決定定)t

5、o go to a good university.4. The book he _(建議建議) to me was intersting.5.We should increase our _ (意識意識) of the importance of learning English .單詞填寫單詞填寫persuasivesharedeterminedrecommendedawarenessphrasesphrases二、二、Key phrases1.知道，明白，意識到知道，明白，意識到2.欺騙，捉弄欺騙，捉弄3.對對感到厭倦感到厭倦4.迎合，對迎合，對有吸引力有吸引力 5.對對感到滿意感到滿意

6、6.對對習(xí)以為常，習(xí)慣習(xí)以為常，習(xí)慣7.上上的當(dāng)，受的當(dāng)，受騙騙 8.處理，對付處理，對付9.為為而打算而打算10.決定做某事決定做某事11.對對關(guān)心關(guān)心12.傳達(dá)傳達(dá)13.對對挑剔挑剔14.根據(jù)根據(jù)15.同意某人的意見同意某人的意見 be aware of be aware of play tricks on play tricks on be bored with be bored with appeal toappeal to be satisfied with be satisfied with be used tobe used to fall for fall for deal w

7、ith deal with be intended for be intended fordetermine to do sthbe concerned with get sth acrossbe particular aboutaccording to agree with sb. on sth16.16.屏住呼吸屏住呼吸17.17.在公共場所在公共場所18.18.聽候某人吩咐聽候某人吩咐19.19.治愈某人的病治愈某人的病20.20.以以感到自豪感到自豪21.21.高質(zhì)量高質(zhì)量22.22.在銷售中在銷售中23.23.宣布宣布24.24.和和相似相似25.25.達(dá)到達(dá)到 26.26.尤其，特

8、別尤其，特別27.27.為了為了.利益利益28.28.向某人介紹某物向某人介紹某物29.向某人推銷向某人推銷30.30.在某人方便時在某人方便時hold ones breath hold ones breath in public in public at ones service at ones service cure sb. of a disease cure sb. of a disease be proud ofbe proud ofbe of good / high qualitybe of good / high qualitybe on sale be on sale make

9、 an announcementmake an announcementbe similar to be similar to up to up to in particular in particular for the benefit offor the benefit ofrecommend sthrecommend sth. to sb. to sb.promote sth to sbpromote sth to sbat ones convenienceat ones convenienceSentence Sentence patternspatterns1.公益廣告的目的是教育我

10、們幫助我們生活得更公益廣告的目的是教育我們幫助我們生活得更好好. . PSAs PSAs _ _ _ _ _ _ teach us and help teach us and help us _ _ _us _ _ _. . 2.2.然而，并非所有的廣告都給我們設(shè)計陷阱的然而，并非所有的廣告都給我們設(shè)計陷阱的 Not all adsNot all ads _ _ _ _ _ _ us us thoughthough. .3.3.我們不能跌入這樣的陷阱。我們不能跌入這樣的陷阱。 We must notWe must not _ _ _ _this kind of trickthis kind o

11、f trick. . 4.4.要始終迎合受眾的反應(yīng)要始終迎合受眾的反應(yīng), ,這很重要這很重要 It is important to always try to_ It is important to always try to_ _the way the _the way the audience will reactaudience will react. .5.5.遺憾的是遺憾的是, ,許多家長并沒有意識到興趣愛好在學(xué)許多家長并沒有意識到興趣愛好在學(xué)生生活中的重要性生生活中的重要性. . It is a It is a pitypity that many parentsthat many

12、 parents are are not not _ _ _ thethe importance of hobbies in of hobbies in a students lifea students life. .are meant tolead/live better livesplay tricks onfall fortoappeal aware of 7. 7.如果你需要什么，請盡管吩咐。如果你需要什么，請盡管吩咐。 If you need anythingIf you need anything，Im Im _ _ _ _ _ _8.8. 我弟弟打算明年到國外留學(xué)。我弟弟打算明

13、年到國外留學(xué)。 My brother _ _ study My brother _ _ study abroad next year. abroad next year. 9.She is so skilled that she can easily 9.She is so skilled that she can easily _ _ _ _ _ _ _ _ ( (說服人們購買說服人們購買)the new products)the new productsat your serviceat your serviceintends tointends toPersuade people int

14、o buying/(to buy)1010、If they want to become the market If they want to become the market leader, the company must leader, the company must _( (確確保保)that their product)that their product _ _ _ _ _ _ _( (質(zhì)量高質(zhì)量高). ).1111、That is why we are That is why we are _ _ _( (考慮重新包裝考慮重新包裝)our chocolate )our cho

15、colate bar as well.bar as well.1212、These ads(These ads(涉及涉及) )_ _ _ large social issues.ensureis of high quality consideringrepackaging deal with13.Have you ever _ _ _ 13.Have you ever _ _ _ _(_(后悔沒拍下后悔沒拍下)those unforgettable )those unforgettable moments?moments?1414、When you start a successful ad

16、When you start a successful ad campaign, you must campaign, you must _a clear goal _a clear goal and target audience_and target audience_(_(把把記住記住). ).1515、What parts of this issue would they What parts of this issue would they care about or be _ _(care about or be _ _(關(guān)心關(guān)心)?)? regretted not havingh

17、ave in mindconcerned aboutsnappedPraticePratice makes makes perfectperfect1.Come and see me whenever _. A.you are convenientB. you will be convenientC. it is convenient to youD. it will be convenient to you2. The children should be _ not to play tricks _ the disabled.A. educated; on B. trained; toC.

18、 educated; with D. trained; on3.When she _ a tall dark figure watching her, she ran into the house immediately.A. was aware fromB. was aware ofC. is aware ofD. is aware from4.4.While doing shopping , people While doing shopping , people sometimes cant help sometimes cant help _intointobuying somethi

19、ng they dont rally want.buying something they dont rally want. A.A.persuade B. persuading persuade B. persuading C. being persuaded D. to be persuadedC. being persuaded D. to be persuaded5.This idea of studying abroad really _ me.5.This idea of studying abroad really _ me. But I dont think so. But I

20、 dont think so.A.A.appeals toappeals toB. appeals againstB. appeals againstC. appeal forC. appeal forD. appeal toD. appeal to6.How shall we go to that airport?6.How shall we go to that airport? Well, I recommend _ a taxi. Well, I recommend _ a taxi.A. to takeA. to takeB. takingB. takingC. to takingC

21、. to takingD. takeD. take7.We should not sacrifice environmental protection 7.We should not sacrifice environmental protection to _ economic growth.to _ economic growth.A Aconcentrate Bconcentrate Bpromote promote C Cassociate Dassociate DAccumulateAccumulate8.He has made a lot of mistakes in the pa

22、per8.He has made a lot of mistakes in the paper，though he did not _.though he did not _.A Aattend to Battend to Bintend to intend to C Cintend for Dintend for Dintend makingintend making9. Parents try to _ their children of their bad habits.Acure Btreat Crecover DHeal10. -Tom said，“Could you help me

23、 with my maths，Mum？”-Tom asked Mum _.Athat she could help him with his maths Bto help him with his maths Cif she could help him with her maths Dwhether he could help her with her maths解析：引述一般疑問句時，通常用解析：引述一般疑問句時，通常用whetherwhether或或if if引導(dǎo)。引導(dǎo)。但本題但本題C C、D D人稱不對，因此符合題意的只能是人稱不對，因此符合題意的只能是B B項。答項。答案：案：B B

24、例題例題1.Many of them turned a deaf ear to his advice1.Many of them turned a deaf ear to his advice，_ they knew it to be valuable.(07_ they knew it to be valuable.(07浙江浙江8)8) A Aas if Bas if Bnow that now that C Ceven though Deven though Dso thatso that教材原文對照教材原文對照Even ifEven if an ad does not lie, it

25、does not an ad does not lie, it does not mean it tells you the complete truth. mean it tells you the complete truth. (P2)(P2) 解析：本題考查連詞的用法。句意：他們中的很解析：本題考查連詞的用法。句意：他們中的很 多人不聽他的勸告，盡管他們知道那很有價值。多人不聽他的勸告，盡管他們知道那很有價值。as ifas if好像；好像；now thatnow that既然；既然；even thougheven though盡管；盡管；so thatso that以便，因此。以便，

26、因此。答案：答案：C C例題例題2You didnt use to like him much when we were 2You didnt use to like him much when we were at schoolat school，_？(2008(2008上海春招，上海春招，30)30) A Awere we Bwere we Bwerent we werent we C Cdid you Ddid you Ddidnt youdidnt you教材原文對照教材原文對照 We We are so used toare so used to them them thatthat

27、 we we often do not even realize how many often do not even realize how many we see and hear in a day. we see and hear in a day. (P2)(P2) 解析：本題考查動詞短語解析：本題考查動詞短語be used to be used to 和和used used to to 的區(qū)別，同時也考查了反意疑問句的用法。本的區(qū)別，同時也考查了反意疑問句的用法。本題前面用了否定，后面用肯定。題前面用了否定，后面用肯定。答案：答案：C C例題例題3.At the meeting th

28、ey discussed three different 3.At the meeting they discussed three different _ to the study of mathematics.(_ to the study of mathematics.(湖北，湖北，24)24) A Aapproaches Bapproaches Bmeans means C Cmethods Dmethods Dwaysways教材原文對照教材原文對照 You must decide what You must decide what approachapproach you you

29、want to use. (P18)want to use. (P18) 解析：解析：approach to.approach to.做做的方法。的方法。B B、C C與與 ofof連用。連用。the way to do sththe way to do sth. .或或the way of the way of doing sthdoing sth. .。答案：答案：A A例題例題4.would4.would it be _for you to pick me up at four oclock and take me to the airport? （08，山東） A. Free B. v

30、acant C. handy D. convenient 解析：句意：解析：句意：4 4點鐘你來接我，點鐘你來接我，再送我去飛機場方便嗎？再送我去飛機場方便嗎？freefree自由的，自由的，vacantvacant未被占用的，未被占用的，空缺的，空缺的，handyhandy手邊的；手邊的；convenient convenient 便利的，方便的便利的，方便的 例題例題5.there are plenty of jobs _in the western part of country.(08.浙江卷浙江卷) A.present B. available C. precious D. conv

31、enient解析：解析：available available 可得可得到的，可利用的，到的，可利用的，句意為：在這個句意為：在這個國家的西部地區(qū)，國家的西部地區(qū)，有很多工作可找有很多工作可找得到。得到。任務(wù)型閱讀任務(wù)型閱讀1 1通讀全文獲得大意通讀全文獲得大意2.2.找出關(guān)鍵句找出關(guān)鍵句, ,理解句意。理解句意。3.3.選出關(guān)鍵詞，注意選出關(guān)鍵詞，注意詞性詞性，詞詞形形的轉(zhuǎn)變的轉(zhuǎn)變做題技巧做題技巧How delicious! Do you want to eat?When you buy the product,what do you care about? 1.concerned/ car

32、ed 1.concerned/ cared （customers may customers may consider consider more aboutmore about what they what they buy the product forbuy the product for ） 2. use/ function2. use/ function （With a less emphasis on With a less emphasis on functionalfunctional utilities utilities ） 3. attracted3. attracted

33、 4. image 4. image (the (the image image of product and the consuming of product and the consuming circumstance have become the key points to circumstance have become the key points to attractattract custom custom ) 5. ways 5. ways（根據(jù)表格后面的內(nèi)容，以及搭配）（根據(jù)表格后面的內(nèi)容，以及搭配） 6. stressed/emphasized6. stressed/em

34、phasized (The image of product is (The image of product is emphasizedemphasized, , ) ) 7.Communication 7.Communication (and (and communicatecommunicate with customers creatively, with customers creatively, imaginatively and innovatively,imaginatively and innovatively, ) ) 8. reason 8. reason （The Th

35、e reason reason reasonreason for image-oriented for image-oriented customer behavior is probably that customercustomer behavior is probably that customer 包很好 ） 9. lifestyle9. lifestyle（ that customers that customers lifestylelifestyle has been has been continuously virtualized continuously virtualized ) 10. Examples 10. Examples (The typical (The typical exampleexample is Apple Computers IMAC is Apple Computers IMAC ) )HomeworkHomework學(xué)案學(xué)案m4unit1 No:24m4unit1 No:24Goodbye Goodbye