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2、ainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) 企業(yè)規(guī)模企業(yè)資源企業(yè)決擇Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) 企業(yè)規(guī)模企業(yè)資源企業(yè)決擇規(guī)模效益管理經(jīng)驗經(jīng)營領域Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth

3、 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) 低價格高產(chǎn)出經(jīng)驗積累低成本利潤Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) 2000數(shù)字化19501960197019801990195019601970198019902000通訊領域電腦領域系統(tǒng)化Sustainable Growth 2003Sustainable Growth 2003Sustainable G

4、rowth 2003http:/ (海量營銷管理培訓資料下載) 企業(yè)規(guī)模企業(yè)資源企業(yè)決擇技術訣竅生產(chǎn)投入市場Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) DuPont競爭對手其他成本礦石成本TiO2產(chǎn)品成本構成Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable G

5、rowth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) 企業(yè)規(guī)模企業(yè)資源企業(yè)決擇公共政策競爭對手的防御能力反應遲滯Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) 1978198019821984510152025ROA（%）按歷史

6、成本計算按當前成本計算Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) 197219741976255075100更新采購的市場份額Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) 價格/廣告/創(chuàng)新/制造/分銷人力資源5年10年企業(yè)的業(yè)務組合Sustainable Growth 2003Sustainable Growth 2003S

7、ustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) 模仿替代Holdup松懈Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) 模仿替代Holdup松懈Sustainable Growth 2003Sustainable Growth 2003Sust

8、ainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) 模仿替代Holdup松懈Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth

9、2003http:/ (海量營銷管理培訓資料下載) 模仿替代Holdup松懈Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) 510152025營運收入非運動員報酬運動員報酬百萬美元Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustai

10、nable Growth 2003http:/ (海量營銷管理培訓資料下載) 模仿替代Holdup松懈Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 20

11、03http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Su

12、stainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) n Sustainable Growth 2003Sustainable Growth 2003Sust

13、ainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) E戰(zhàn)略 O戰(zhàn)略 目 標股東利益最大化完善組織機構功能管理模式至上而下進行管理及實施鼓勵至下而上參與管理變革管理重點強調(diào)公司架構及制度的維持建立公司文化，重

14、視員工的行為和態(tài)度管理過程制定計劃并建立實施程序不斷實驗及改良激勵方式純粹物質激勵以對員工特定的承諾來激勵，物質僅是一種推動力顧問作用聘請顧問分析并解決問題顧問幫助公司建立能夠自我調(diào)整和完善的組織系統(tǒng)Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth

15、 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 200

16、3Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) 戰(zhàn)略及目標員工共同的利益和價值文化技巧及功能制度（HR管理及控制）結構（角色及責任）領導風格組織機構優(yōu)化的結構圖Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Grow

17、th 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2

18、003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003h

19、ttp:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustai

20、nable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainab

21、le Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管

22、理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth

23、 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) BOPEquityEquityg*Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) TPRAg*Sustainable Growth 200

24、3Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) BOPEquityEquityg*BOPEquityEarningsRg)(*EORRg)(*TAPROETPRAg*Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) TPRAg*公司運營的績效公司的財務政策分紅政策財務杠桿Sustainable Growth 2003Sustainable Growth 2003Sustain

25、able Growth 2003http:/ (海量營銷管理培訓資料下載) TPRAg*Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) 現(xiàn)金過?，F(xiàn)金匱乏ROATRg*平衡Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable

26、 Growth 2003http:/ (海量營銷管理培訓資料下載) 1998: g* = 1.3 ROA2002: g* = 1.8 ROA2002b: g* = 2.2 ROA199820022002b現(xiàn)金過?，F(xiàn)金匱乏Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustaina

27、ble Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable

28、Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Grow

29、th 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載

30、) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Su

31、stainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營銷管理培訓資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003