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Apple Switch丨environmental丨Innovation COMPANYPROFILE AppleInc isanAmericanmultinationalcorporationthatdesignsandsellsconsumerelectronics computersoftware andpersonalcomputers AsofJuly2015 Applehas364retailstoresinthirteencountries andanonlinestore AsofSeptember24 2015 thecompanyhad60 400permanentfull timeemployeesand2 900temporaryfull timeemployeesworldwide 蘋果是美國一家以銷售和設(shè)計電子產(chǎn)品 電腦軟件和個人電腦為主的跨國公司 截止到2015年蘋果已經(jīng)在十三個國家設(shè)立了364家零售店和一座網(wǎng)上商店 2015年9月24號 蘋果公司在世界各地的全職員工達60400人 臨時員工達2900余人 April1 1976 ApplewasestablishedbySteveJobs SteveWozniakandRonaldWayne toselltheAppleIpersonalcomputerkit April16 1977 TheAppleIIwasintroduced May1980 ThecompanyintroducedtheAppleIIIinandattemptedtocompetewithIBMandMicrosoftinthebusinessandcorporatecomputingmarket 1976 1980 Theearlyyears 1978 SteveJobsbeganworkingontheAppleLisa HewaspushedfromtheLisateamduetoinfighting andtookoverlow cost computerproject theMacintosh 1981 1985 LisaandMacintosh 1989 1991 the firstgoldenage oftheMacintosh1991 1993 fallinotherproducts 1986 1997 Attemptsatreinvention 1994 ApplealliedwithIBMandMotorolaintheAIMalliance November10 1997 AppleintroducedtheAppleOnlineStore tiedtoanewbuild to ordermanufacturingstrategy 1986 1997 MacIphoneIpodandIpad 1998 Appleintroducedanewall in onecomputer theiMac 1988 第一臺電腦IMAC 2001 ThefirstofficialAppleRetailStoresOpenedinVirginiaandCalifornia 2001 在維吉尼亞和加利福尼亞的第一家零售店 2007 2011 iPhone iPodTouchandiPad2007 2011 手機播放器和平板 2006 ApplebeganproducingIntel basedMaccomputers 2006 生產(chǎn)第一臺英特爾MAC SteveJobs1955 2011 ThreeAppleschangedtheworld ThefirstoneseducedEve ThesecondoneawakenedNewton ThethirdonewasinthehandsofSteveJobs 三個蘋果改變了世界第一個誘惑了夏娃第二個砸醒了牛頓第三個掌握在喬布斯手中 Name SteveJobsNationality American Born February24 1955 inSanFrancisco California Education AttendedReedCollegein1972 In1976 SteveJobsandWozniakfoundedApple Theycobbledtogethertheircombinationofamicroprocessor avideoscreenandkeyboard TheinventorscalledittheAppleI In1986 JobsleftthecompanyandstartedhisowncompanyNeXT In1996 JobsreturnedtoAppleandservedastheCEO Inrecentyears ApplehasmadeaseriesofsuccessfulproductssuchasiPod iTunes iPadandiPhone 1976年 喬布斯和沃茲尼亞克創(chuàng)立了蘋果 他們把處理器 顯示器和鍵盤拼湊結(jié)合發(fā)明了第一代蘋果1986年 喬布斯離開蘋果創(chuàng)立了自己的公司NeXT1996年 喬布斯回到蘋果并出任CEO 在最近幾年 蘋果推出了一系列如IPodITunesIPad和IPhone等成功產(chǎn)品 Rangeofproducts 5 IPod Rangeofproducts 5 IPod Rangeofproducts 5 IPod Rangeofproducts 5 IPhone1 IPhone3G IPhone3GS IPhone4 IPhone5 IPhone5c IPhone6 Rangeofproducts IPad1 IPad2 IPadmini IPadair2 IPadair IPadPro Rangeofproducts Classic Nano2 3 Shuffle1 4 touch SalesStrategy Appleneverdiscountsthroughdirectsaleschannels Appledistributorpriceisverystable Apple sretailandonlinestoresareveryunique 1 2 3 Thecompanydoessellsomerefurbishedproductsdiscount thepriceoftheseproductsarerelativelycheap butthisisnota sale prices butcalledholidayspecialslikethenameofthefirst Appleistryingtocontrolretailprices Theymayprofitbythedistributorscontrolmeagerincomparison doesnotoffervolumediscountsandothermethodsfordifferentdistributorsinaccordancewiththesamepriceasthesameproduct Theyplaymoretheroleofeducationandsupportnotsales Theyareverysimple evenalittletoofarsimplertoatleastthemostclearsignofprovidinginformation Theygivepeopletheimpressionthatalotofpeopletheretohelpyou SalesStrategy AppleInc hasbecomewellknownforitsadvertisements whicharedesignedtoreflectaplanofmarketingtheirproductstocreativeindividuals 4 Theirmostsignificantadcampaignsincludethe1984 SuperBowl commercial the1990s ThinkDifferentcampaign andthe iPodpeople ofthe2000s Apple sportablemusicplayer theiPod hasbeenshowcasedasapieceofcontemporaryartin NewYork sMuseumofModernArt ThankYou